This document provides guidance on developing an influencer marketing strategy in 2021. It outlines the key steps to take, including determining objectives, choosing social media channels, selecting content types, finding influencers, and connecting with them. Examples of successful campaigns are also presented, such as a startup using influencers to help fundraise and a fashion brand driving sales. Emerging trends for 2021 that may impact strategies are noted, such as the continued growth of TikTok, Instagram Reels, focus on diversity, and desire for more authentic influencer content.
Digital Marketing Plan and Action for Next 4 MonthDEBAYAN PURKAIT
Bangalore Based new Startup company, "pasto" they are going to make their brand awareness to the target customer, this the ppt what I made for the upcoming 4-month action plan .
An overview of Twitter, Facebook, Instagram and LinkedIn advertising and the latest developments on these platforms. Covers audience, measurability, reach, advertising types and video.
Download comprehensive facebook marketing plan contents, strategic solutions, recent update of facebook data, recent facebook ads objectives, recent facebook ads guidelines, type of facebook call to actions, campaign timeline, best practices portfolio, case study page, and many more… Download Link: https://goo.gl/gRy9pr
Jen Begeal - Digital Marketing PortfolioJen Begeal
Digital Marketing Portfolio including social media marketing, event production, integrated marketing campaigns, data analysis, branded experiences, transmedia storytelling, event programming and email marketing campaigns.
Digital Marketing Plan and Action for Next 4 MonthDEBAYAN PURKAIT
Bangalore Based new Startup company, "pasto" they are going to make their brand awareness to the target customer, this the ppt what I made for the upcoming 4-month action plan .
An overview of Twitter, Facebook, Instagram and LinkedIn advertising and the latest developments on these platforms. Covers audience, measurability, reach, advertising types and video.
Download comprehensive facebook marketing plan contents, strategic solutions, recent update of facebook data, recent facebook ads objectives, recent facebook ads guidelines, type of facebook call to actions, campaign timeline, best practices portfolio, case study page, and many more… Download Link: https://goo.gl/gRy9pr
Jen Begeal - Digital Marketing PortfolioJen Begeal
Digital Marketing Portfolio including social media marketing, event production, integrated marketing campaigns, data analysis, branded experiences, transmedia storytelling, event programming and email marketing campaigns.
The presentation will take you by the hand and show you step-by-step, topic-by-topic and tool-by-tool what you really need to know in order to dominate Facebook.
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals.
This is slide that will give you idea about my social media marketing related facebook proposal. Advantages of social media marketing in facebook and how it will benefit you is described in this slide show.
Discover Social Media Marketing Best Practices Lamiaa Ahmed
There are lots of processes to put your plan, reach the specific audience and achieve your marketing objective, so in this article, I present the social media marketing best practice in 2020 to help you achieve your goals.
Overview of how to create a digital media profile framework and how to overlay your media mix (Owned, paid and earned) whilst developing a focused digital strategy
This comprehensive digital marketing plan outlines several social media strategies based on Glen Eden's current digital marketing trends. The plan includes several implementation samples of social media posts based on the overall strategy and digital goals outlined in the initial phase.
2020 Social approach deck on how consumer brands are putting online communities instead of TV commercials at the center of their 360 degree marketing campaigns.
Go to-market Strategy for a Leading Leisure Travel Company in U.KAbhishek Sinha
The attached PPT outlines a detailed behavioral analysis of the consumer journey from research > evaluation > consideration > purchase in the Travel industry.
Taking key insights from travel consumer footprints and their behavior on the key digital channels; a detailed digital marketing strategy and plan has been created to improve your brand's discoverability and desirability.
welingkar final year presentation
Special discount for sileshare viewers
https://niraj7005.wooplr.com/search?q=Anarkali
Men & women product
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https://www.facebook.com/DestinigoWorld
101 facebook-marketing-tips-and-strategies-for-small-businesses-by-rouhiainen...Marketing College Forum
If you want to engage more professionally and powerfully with your clients and followers, this book is an essential read. You will be able to build credibility and the trust of your clients so making it easier to do business with you.
Here are some digital marketing project ideas The blog explains, what is digital marketing, its types and various topics in digital marketing Share your thoughts
Useful slide on social media marketing informative guidelines for entrepreneurs, marketing professionals, Digital marketing students, online marketing experts, digital marketing aspirants. The potential of digital marketing is growing exponentially, so it's very good to study digital marketing. digital marketing course in Trivandrum, digital marketing training in Trivandrum.
https://arevadigital.com/location/digital-marketing-course-in-trivandrum/
A stripped down version of a pitch deck to help a care home company through branding, messaging and strategy support. This was an agency pitch situation.
How to Execute Profitable Influencer Deals on Social MediaAffiliate Summit
This presentation is from Affiliate Summit East 2018 (July 29 - July 31, 2018 in New York).
Session description: Learn how to find influencers and identify who can actually deliver results in your niche. Learn best practices for executing successful influencer campaigns from start to finish.
Maximize Your Influencer Strategy: The Ever-Reliable Social Marketing ToolTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
The presentation will take you by the hand and show you step-by-step, topic-by-topic and tool-by-tool what you really need to know in order to dominate Facebook.
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals.
This is slide that will give you idea about my social media marketing related facebook proposal. Advantages of social media marketing in facebook and how it will benefit you is described in this slide show.
Discover Social Media Marketing Best Practices Lamiaa Ahmed
There are lots of processes to put your plan, reach the specific audience and achieve your marketing objective, so in this article, I present the social media marketing best practice in 2020 to help you achieve your goals.
Overview of how to create a digital media profile framework and how to overlay your media mix (Owned, paid and earned) whilst developing a focused digital strategy
This comprehensive digital marketing plan outlines several social media strategies based on Glen Eden's current digital marketing trends. The plan includes several implementation samples of social media posts based on the overall strategy and digital goals outlined in the initial phase.
2020 Social approach deck on how consumer brands are putting online communities instead of TV commercials at the center of their 360 degree marketing campaigns.
Go to-market Strategy for a Leading Leisure Travel Company in U.KAbhishek Sinha
The attached PPT outlines a detailed behavioral analysis of the consumer journey from research > evaluation > consideration > purchase in the Travel industry.
Taking key insights from travel consumer footprints and their behavior on the key digital channels; a detailed digital marketing strategy and plan has been created to improve your brand's discoverability and desirability.
welingkar final year presentation
Special discount for sileshare viewers
https://niraj7005.wooplr.com/search?q=Anarkali
Men & women product
Open below link
https://niraj7005.wooplr.com
For tour
https://www.facebook.com/DestinigoWorld
101 facebook-marketing-tips-and-strategies-for-small-businesses-by-rouhiainen...Marketing College Forum
If you want to engage more professionally and powerfully with your clients and followers, this book is an essential read. You will be able to build credibility and the trust of your clients so making it easier to do business with you.
Here are some digital marketing project ideas The blog explains, what is digital marketing, its types and various topics in digital marketing Share your thoughts
Useful slide on social media marketing informative guidelines for entrepreneurs, marketing professionals, Digital marketing students, online marketing experts, digital marketing aspirants. The potential of digital marketing is growing exponentially, so it's very good to study digital marketing. digital marketing course in Trivandrum, digital marketing training in Trivandrum.
https://arevadigital.com/location/digital-marketing-course-in-trivandrum/
A stripped down version of a pitch deck to help a care home company through branding, messaging and strategy support. This was an agency pitch situation.
How to Execute Profitable Influencer Deals on Social MediaAffiliate Summit
This presentation is from Affiliate Summit East 2018 (July 29 - July 31, 2018 in New York).
Session description: Learn how to find influencers and identify who can actually deliver results in your niche. Learn best practices for executing successful influencer campaigns from start to finish.
Maximize Your Influencer Strategy: The Ever-Reliable Social Marketing ToolTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Overcome Holiday Marketing Challenges: How to Make the Best Use of Your Next ...Tinuiti
In this webinar, our Growth Media experts partnered with influencer marketing tool AspireIQ to discuss how you can get the best use out of your marketing spend during the holiday season, and see great results during a critical time of year.
Maximize Your ReachWith Instagram Influencer Marketing.ecommerce Trends
Influencer marketing is a powerful social media marketing strategy to interact and reach a wider audience. It has become a necessity to survive and stay ahead of your competitors. According to a recent survey, "Influencer Marketing on Instagram has created a top channel for 96% of media marketers." Influencer marketing incorporates endorsing and product placement and endorsements. Not only does it allow the luxury brands to attract new customers but also helps start ups or small businesses to promote their brand.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
2. Table of Contents
● What is Heepsy?
● Why do you need an influencer strategy in
2021?
● How to set up your influencer marketing
strategy
○ Determine an objective
○ Decide on channels
○ Choose your content types
○ Find influencers
○ Connect with influencers
● Examples of successful campaigns
● Trends for 2021: What’s coming up...
3. What is Heepsy?
Heepsy is an influencer marketing platform that lets you find and
analyze influencers with over 5K followers on Instagram or over 1K
subscribers on Youtube.
4. Why do you need an influencer
marketing strategy in 2021?
● On average, in 2020 users spent 2 hours per
day on social media.
● People see influencers as tastemakers and
trust their opinions about products.
● Influencers create unique content that draw
on an experience outside of the brand.
● Engagement in influencer marketing keeps
growing, showing that people are interested.
● Millennials and Gen Z don’t pay attention
traditional media anymore.
● Before purchasing items, consumers check
social media for opinions.
5. Influencer marketing market size worldwide from 2016 to 2021 (in $B).
In just two years, the market value has more than doubled.
6. How to Set Up Your Influencer Marketing
Strategy
STEP 1:
SELECT YOUR OBJECTIVE
7. What do you hope to
achieve with your
influencer marketing
campaign?
● Brand awareness
● Increase traffic
● Sales and lead
generation
● Social media followers
and engagement
● Reputation
● Content creation
Cereal brand @specialk teamed up with @brihallofficial on
Instagram.
8. Based on your goal, what key
performance indicators
(KPIs) will you use to track
your progress?
● Impressions
● Engagement
● Web traffic
● Click-through-rate
● Sales earned
● Uses of coupon codes
● New social media
followers
10. ● The platform your target
audience uses most.
● The content format you want to
use.
● The price of campaigns on that
channel.
Where are you going to
launch your campaign?
Choose based on:
The above graph shows survey results about marketers’
preference for social media channels. Instagram has been a top
choice for influencer marketing throughout the last few years.
11. The number of TikTok downloads surged in 2020, and the channel is now a
hotbed for influencer marketing, especially when targeting Gen Z.
13. Most successful types of
influencer marketing
campaigns:
● Gifting: Offer the
benefit of surprise
● Giveaways: Encourage
engagement and new
followers
● Takeovers: Strengthen
relationships
● Events: Create buzz
● Affiliates or discount
codes: Build a network
and incentivize sales
A giveaway hosted by @lindsaybrook with various brands.
14. Know what content
formats you can use on
each social network:
● Instagram: post, story, video,
IGTV, Reels, Guides
● Youtube: video, live
● Tik Tok: video, live
● Facebook: post, video, live
● Twitter: post, video
● Blog: post, video
● LinkedIn: post, video
● Twitch: Live video
An Instagram ad from @desiperkins.
16. Three ways to find
influencers:
1. Search on social media
Free but labor-intensive
2. Influencer marketing platform
Subscription-based search and analytics
software
3. Influencer marketing agency
Least work for you but most expensive
Consult your campaign budget and
choose the best option for you.
17. Instagram influencers can be organized according to number of followers.
Generally, the higher the number of followers, the more the influencer
charges for collaborations.
The Influencer Tiers
18. Why you should
work with micro
influencers:
● Highly engaged
audience
● Trusted by their
followers
● Brand relevant
● Generate content at
scale
● Are loyal to partner
brands
● Good advocates
Micro influencer @valeskaschneider.
On Heepsy she has very high
engagement.
19. How to choose an
influencer who aligns
with your brand:
● Location where your brand
operates
● Good engagement rate
● Content that aligns with your
aesthetic and values
● Target audience that matches
yours
@joeamabile1 promoting @budlight on Instagram.
20. Challenges when
selecting influencers
● Fake followers
● Low or fake engagement
● Audience from irrelevant areas
● Too many branded posts (less
visibility for your brand)
● Fees are too high for your budget
● Bad communication, including not
replying to your initial contact
Heepsy lets you analyze an influencer’s audience
authenticity, location and more before you reach out.
21. Using a platform to find
and analyze influencers
Add them to lists.
Get their contact info to reach out.
With Heepsy you can find influencers in 4
easy steps.
Search for influencers that match your
brand.
1.
2.
3.
4.
Analyze profile metrics.
22. Source: Later.com
Heepsy gives you a cost estimate, showing what
a specific influencer could charge per photo or
video post. These are estimates based on the
influencer’s country, engagement and other
stats.
23. For your analysis, you
can also ask influencers
for:
● Results of previous campaigns
● How they create content and
how long it takes them
● Collaboration fees and packs
● Monthly unique visitors
● Impressions and reach
● For bloggers, their blog traffic
25. Elevate your pitch:
● Personalize the message as
much as you can
● Keep it friendly, short, and
sweet
● Attract their attention with a
short and punchy subject line
● Explain why they are a good fit
for your brand
● Try Email, DM, comment on
their last picture
● Prepare for rejection,but
persist!
Heepsy’s Business or Gold Plan let you search for
influencers with public emails. You can then see
their emails on their profiles.
26. These are two examples of how you
can reach out to influencers:
27. A few more tips:
● Strategize, think about every
possible outcome
● Take time to create your plan of
action
● Spend time finding influencers
that align with your brand
● Create unique content with the
influencer
● Build relationships and repeat
successful collaborations
@averyfrancis tagging @shoppersdrugmart and
@walmart in Instagram content.
29. Case Study - KIETOPARAO
Kietoparao is a Spanish startup that creates game kits for
kids. Heepsy helped them launch their first influencer
marketing campaign.
Kietoparao Kickstarter Campaign
Category: Mommy
Size: Micro & Top
Incentive: Product
Objective: Funding
Countries: US, Europe
Results
Influencers: 32
Posts: 8
Stories: 141
Impressions: 923,405
Interactions: 5,200
Clicks: 2,322
Funding: $22,000 in crowdfunding
30. Siksilk is a global urban fashion brand. They worked with
Heepsy’s former agency team to run their influencer campaign.
Siksilk e-commerce campaign
Category: Fashion & lifestyle
Size: Micro
Incentive: Product
Objective: Sales
Countries: Germany, Switzerland & Spain
Results
Influencers: 150
Posts: 140
Stories: 660
Impressions: 3,205,558
Interactions: 72,420
Clicks: 7,215
Revenue: 5x investment
Case study - SIKSILK
32. What’s coming up...
● Tik Tok for Gen Z and millenials
● Instagram Reels will continue to
grow (Instagram recently
opened Insights for Reels)
● Micro and nano influencers will
still have very good engagement
● More ongoing partnerships
between brands and influencers
● Focus on diversity and inclusion
● Less editing on pictures as
people want more relatable
influencers
@makeupbyshayla and cosmetics brand @toofaced on Instagram.
33. Sales Team - sales@heepsy.com
www.heepsy.com
Check out The Definitive Guide to Influencer Marketing to
learn more about how to run your campaign.
Got questions? Book a free demo and ask away!
THANK YOU! :)