This document discusses how mobile app and game developers can improve their products by 25-40% through playtesting, which involves testing a product with target users early in the development process to gather feedback. Playtesting for only 5% of a product's budget can significantly increase its quality before release. The document outlines 10 best practices for effective playtesting, such as clearly identifying goals and metrics, observing users, and applying feedback iteratively. By addressing issues early, playtesting can help developers launch higher quality products faster and with fewer revisions than developing in an "information vacuum" without user input.

1. www.playtestix.com
APPS AND GAMES IMPROVEMENT
How
to
improve
the
mobile
product
by
25%
for
only
5%
of
its
crea:on
budget

2. www.playtestix.com
APPS AND GAMES IMPROVEMENT
OUR
CLIENTS
OUR
CLIENTS

3. PRODUCT
QUALITY
QUALITY
AND
EXPENSES
DEVELOPMENT
EXPENSES

4. QUALITY
AND
EXPENSES
≠

5. HOW
can
you
measure
the
QUALITY
of
your
product?
PRODUCT
QUALITY

6. CHANNELS
FOR
GATHERING
DATA

7. IMPORTANT!
YOU
WILL
FIGURE
THIS
OUT
AFTER
THE
RELEASE
IS
YOUR
PRODUCT
GOOD
ENOUGH?

8. DEVELOPERS’
LIFE

9. BRIILLIANT
IDEA
BRILLIANT
IDEA!!!

10. PLANNING
DEVELOPMENT
TIME
<6
MONTHS
BRILLIANT
IDEA
DEVELOPMENT
TIME
RELEASE

11. Небольшие правки - это улучшение!FEEDBACK
AND
IMPROVEMENT
BRILLIANT
IDEA
DEVELOPMENT
TIME
RELEASE
REVISION
ANALYSIS
FEEDBACK
IMPROVEMENT
RELEASE>>>
TRAFFIC
ACQUISITION
FIRST
FEEDBACK>>>
REVISION
=
1-­‐2
MONTHS

12. А мы точно ЭТО планировали?APPROACHING
VERSION
1.6.
BRILLIANT
IDEA
DEVELOPMENT
RELEASE
REVISION
ANALYSIS
FEEDBACK
IMPROVEMENT
TIME
SPENT
ON
REVISION
=
6
MONTHS

13. А мы точно ЭТО планировали?
BRILLIANT
IDEA
DEVELOPMENT
RELEASE
REVISION
ANALYSIS
FEEDBACK
IMPROVEMENT
TOTAL
TIME,
SPENT
OF
DEVELOPMENT=
1
YEAR
APPROACHING
VERSION
1.6.
APPROACHING
VERSION
1.6.
APPROACHING
VERSION
1.6.

14. Как же так?DEVELOPING
IN
INFORMATION
VACUUM
WHAT
SHOULD
I
DO?
INFORMATION
VACUUM
FEEDBACK
DEVELOPMENT
6-­‐9
MONTHS
REVISION
9-­‐12
MONTHS

15. Как же так?GET
FEEDBACK
ASAP!
INFORMATION
VACUUM
FEEDBACK
DEVELOPMENT
6-­‐9
MONTHS
REVISION
9-­‐12
MONTHS
GET
FEEDBACK
ASAP
and
DIRECTLY!

16. Как же так?GET
FEEDBACK
ASAP!
DEVELOPMENT
FEEDBACK
VERSION
1.6
–
IN
6-­‐9
MONTHS!
AS
LONG
AS
YOU
PLAYTEST
YOUR
PRODUCT

17. WHAT
IS
PLAYTESТ?
PLAYTEST.
DEFINITION

18. ANALYTICS
What
about
analy:cs?
ANALYTICS
+
PLAYTEST

19. WHO
ARE
PLAYTESTERS?
Playtesters?
Who
are
they?
Playtesters
и
QA
testers
solve
DIFFERENT
issues

20. 10
AMENDMENTS
+25%-40%
10
“AMMENDMENTS”
OF
PLAYTEST

21. 1st
amendment
+25%-35%-40%
1.
Find
the
correct
target
audience

22. 2nd
amendment
+25%-35%-40%
2.
Observe
and
make
notes

23. 3rd
amendment
+25%-35%-40%
3.Target
audience
should
come
out
of
interest

24. 4th
amendment
+25%-35%-40%
4.
Iden:fy
the
goal
of
the
playtest
clearly

25. 5th
amendment
+25%-35%-40%
5.
Iden:fy
the
key
characteris:cs
/
indicators
correctly

26. 6th
amendment
+25%-35%-40%
6.
Extreme
aken:on
to
the
ques:onnaire

27. 7th
amendment
+25%-35%-40%
7.
“First
impression”
respondents

28. 8th
amendment
+25%-35%-40%
8.
Act
as
a
researcher

29. 9th
amendment
+25%-35%
9.
Don’t
interfere
in
playtest

30. 10th
amendment
+25%-35%-40%
10.
Apply
it
“itera:vely”

31. ITERATIVE
APPROACH
1.1 1.2 1.3 1.4
1.1 1.2 1.3 1.4
1.1 1.2 1.3 1.4
Alpha
version
Beta
version
Release
version

32. By
conduc:ng
playtest,
you
approach
the
needed
result
MUCH
EARLIER
BRILLIANT
IDEA
IMPROVEMENT
RELEASE
TRUE
BENEFITS

33. TRUE
BENEFITS
TIME
FOR
DEVELOPMENT
PROJECT
BUDGET
PRODUCT
QUALITY
+25%-35%-40%

34.
Elena
Pavlichenko
Execu0ve
Director,
Business
Development
+380
96
103
26
73
elena@playtes:x.com
www.playtes0x.com
Thank
you!