View the Opticon18 keynote

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Welcome
to Opticon.
Jay
Larson
Chief Executive
Officer

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We Are Living in Exciting Times

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Internet
Users3.6B Smartphone
Shipments1.5B Connected
Time/Day5.9Hrs

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Explosion in
Digital

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Scale Up
in Volume
High
Performance
Strategic
Relationships
Experiment
Everywhere
YOUR NEEDS

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Experimentation Personalization Open Data

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Digital
Experience
Optimization
Scale
Agility
Speed
Experimentation
Personalization
Open Data

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Every Team
Every Touchpoint
Every Moment
Experimentation
Personalization
Open Data
Digital
Experience
Optimization

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Experimentation Platform
in the world
#1 1.1B Experiences per day
THANK YOU
26% Fortune 100

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12. Our
Opportunity
Together

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Architects of
the Digital Future
Claire Vo Vice President Of
Product Management

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What does your future look like?

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Experimentation

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Web Experimentation
& Personalization

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Full Stack
Experimentation
Web Experimentation
& Personalization

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Full Stack
Experimentation
Web Experimentation
& Personalization
Real-Time Results
& Stats Engine

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Full Stack
Experimentation
Web Experimentation
& Personalization
Real-Time Results
& Stats Engine
Enterprise Program
Management

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Web Experimentation
& Personalization
Real-Time Results
& Stats Engine
Full Stack
Experimentation
Enterprise Program
Management

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Technology is not enough

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CULTURE OF
EXPERIMENTATION

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CULTURE OF
EXPERIMENTATION
WINNING

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CULTURE OF
EXPERIENCESWINNING

25. INSIDE OUT
NATIVE

26. INSIDE OUT
TRANSFORMEDNATIVE
OUTSIDE IN

27. INSIDE OUT
NATIVE

28. INSIDE OUT
NATIVE

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“The philosophy is you have to
build your company to be a
big experimental engine and it has to
start right at the beginning.”
Jeff Holden
Uber Chief Product Officer,
2016

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EXPERIMENTATION AT UBER
Experiment
everywhere
Run thousands of
experiments
Source ideas
from everyone
Embrace hypothesis
thinking

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The first month of a driver’s experience is critical

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Run an experiment

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Full Stack
Experimentation
Web Experimentation
& Personalization
Real-Time Results
& Stats Engine
Enterprise Program
Management

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Web Experimentation
& Personalization

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Real-Time Results
& Stats Engine

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Flexible Segmentation
ANNOUNCING
Combine multiple user
attributes for segmentation
Discover over and under
performing audiences
Generate hypotheses for
specific user groups

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Real-Time Results
Stats Engine
Custom Metrics

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Real-Time Results
Stats Engine
Custom Metrics
Results API

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Real-Time Results
Stats Engine
Custom Metrics
Results API
Analytics Integrations

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Real-Time Results
Stats Engine
Custom Metrics
Results API
Analytics Integrations
Results Data Export
ENHANCED

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YOUR DATA
WAREHOUSE
CUSTOM QUERIES
DATA VISUALIZATION
SELECT optimizely.variation_id AS variation,
COUNT(optimizely.visitor_id) AS high_value_visitors,
SUM(optimizely.revenue) AS total_revenue,
SUM(ltv.ltv_to_date) AS ltv_to_date
FROM optimizely_schema AS optimizely
LEFT JOIN master_ltv_table AS ltv
ON optimizely.visitor_id = ltv.customer_id
WHERE optimizely.experiment_id = 64538596
AND optimizely.revenue > 1500
AND date(optimizely.timestamp) > ‘2018-07-01
GROUP BY variation
ORDER BY day DESC;
GROUP BY “variation”
ORDER BY “day” DESC;

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Access your results
data from data
warehouse
Analyze with flexibility
via custom SQL
queries
Build dashboards using
your favorite data
visualization tools
Enhanced Data Export
COMING SOON

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This is one of thousands of experiments

45. Marketing
Engineering
Recruiting
Product
DevOps

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Experimentation is the way to win

47. INSIDE OUT
TRANSFORMEDNATIVE
OUTSIDE IN

48. TRANSFORMED
OUTSIDE IN

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COO & CFODavid
Schwarzbach
Digital
Transformation

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Innovation
around you is
accelerating

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Customers now
start with digital and
keep going

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Expectations of
an amazing experience
rising

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What got you
here, won’t get
you there

54. TRANSFORMED
OUTSIDE IN

55. TRANSFORMED
OUTSIDE IN

60. VS

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The Digital
Experience Stack
ANNOUNCING

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Open
Data
Seamless
Integrations
Robust APIs and
Documentation
OUR
COMMITMENT
TO YOU

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OPTIMIZATION
PRODUCT MANAGEMENT MARKETING
COLLABORATION
PERFORMANCE
MONITORING
CLOUD
INFRASTRUCTURE
The Digital
Experience Stack
ANNOUNCING

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The Digital
Experience Stack
ANNOUNCING

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The Digital
Experience Stack
ANNOUNCING

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COMING SOON
Jira Integration
Create Jira issues
from Optimizely
Track status of feature flags
& rollouts in Jira
Collaborate better across
teams

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The Digital
Experience Stack
ANNOUNCING

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The Digital
Experience Stack
ANNOUNCING

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Send experiment context to
New Relic APM
Measure performance by
variation or experiment
Optimize the performance of
server-side tests
ANNOUNCING
New Relic APM Integration

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OPTIMIZATION
PRODUCT MANAGEMENT MARKETING
COLLABORATION
PERFORMANCE
MONITORING
CLOUD
INFRASTRUCTURE
The Digital
Experience Stack
ANNOUNCING

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Exceptional, not average

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Stacks, not suites

73. TRANSFORMED
OUTSIDE IN

74. INSIDE OUT
TRANSFORMEDNATIVE
OUTSIDE IN

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Jon Noronha Director,
Product Management
Winning the
Digital Future

76. INSIDE OUT
TRANSFORMEDNATIVE
OUTSIDE IN

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“The differentiator for us is
ensuring that we experiment
our way to a better customer
experience.”
Abdul Mullick
Head of Digital Transformation, Sky

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1 2 3 4
CULTURE OF
EXPERIMENTATION
0 5

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1 2 3 40 5 CULTURE OF
EXPERIMENTATION

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How do you win
at experience optimization?

84. Reach every audience
On every touchpoint

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Reach every audience

87. Recommended for you

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The Personalization Trap

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Match concepts,
not rigid rules
Use machine learning to
build dynamic segments
Adapt in real time, with
no “cold start”
Target based on
predictive intent
Adaptive Audiences
COMING SOON

90. LISTEN: PGA Championship Podcast
Tiger Woods made a big splash Thursday
at the BMW Championship. Can he keep
up the momentum?
PGA Championship
Tiger Woods

91. LISTEN: PGA Championship Podcast
Tiger Woods made a big splash Thursday
at the BMW Championship. Can he keep
up the momentum?
PGA
Tiger Woods
Championship
Ferrari edges out Mercedes after last
year’s strong showing in the world
championship.
This Year’s Top Formula 1 Teams
Ferrari
Formula 1
championship.
Mercedes

92. LISTEN: PGA Championship Podcast
Tiger Woods made a big splash Thursday
at the BMW Championship. Can he keep
up the momentum?
Ferrari edges out Mercedes after last
year’s strong showing in the world
championship.
This Year’s Top Formula 1 Teams
Ferrari
Mercedes
Formula 1
world championship.

93. LISTEN: PGA Championship Podcast
Tiger Woods made a big splash Thursday
at the BMW Championship. Can he keep
up the momentum?
Ferrari edges out Mercedes after last
year’s strong showing in the world
championship.
This Year’s Top Formula 1 Teams
Republicans and Democrats can each find
reasons for hope in the latest polls for
2018’s midterm elections.
Latest Senate Polls Show Tight Race

94. LISTEN: PGA Championship Podcast
Tiger Woods made a big splash Thursday
at the BMW Championship. Can he keep
up the momentum?
Ferrari edges out Mercedes after last
year’s strong showing in the world
championship.
This Year’s Top Formula 1 Teams
Republicans and Democrats can each find
reasons for hope in the latest polls for
2018’s midterm elections.
Latest Senate Polls Show Tight Race
Marine biologists announced the
discovery of a new species living in the
deepest reaches of the Mariana Trench
New Tropical Fish Species Discovered

95. Politics
Interest
Sports
Fans
Science
Geeks
Kids
LISTEN: PGA Championship Podcast
Tiger Woods made a big splash Thursday
at the BMW Championship. Can he keep
up the momentum?
Ferrari edges out Mercedes after last
year’s strong showing in the world
championship.
This Year’s Top Formula 1 Teams
Republicans and Democrats can each find
reasons for hope in the latest polls for
2018’s midterm elections.
Latest Senate Polls Show Tight Race
Marine biologists announced the
discovery of a new species living in the
deepest reaches of the Mariana Trench
New Tropical Fish Species Discovered

98. The Ultimate
Sports Package
Enjoy live action across 23 channels in stunning
HD, including Premier League, full Olympics
coverage, and the climax to the 2018 Formula 1®
season - all from the comfort of your couch.
Available on TV, mobile apps, and tablet.
$59
ENJOY THIS SPECIAL OFFER
ADD ON TODAY
$20a month

99. $89
SIGN ON TODAY
Entertain the
Whole Family
Keep the children entertained with 11 live
channels and over 5,000 episodes on demand
in our new Kids plan. It also comes with the Cool
Kids app, packed with games and music, with
content updated every month.
GET STARTED
$60a month

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Reach every audience…

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…on every touchpoint

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Full Stack
Experimentation
PYTHON API
JAVA BACKEND
C# IVR
ANDROID APP SWIFT APP TVOS APP
ISOMORPHIC REACT

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HELP

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How could we answer more questions on
the website, before you call in?
OPTIMIZATION MANAGER
What if you could check your balance
through our Android app?
MOBILE DEVELOPER
If you’ve already been through online
diagnostics, could we pick up where you
left off on the call?
PRODUCT OWNER

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SALES MANAGER
How might we use support
calls to upsell new services?
How could we answer more questions
on the website, before you call in?
OPTIMIZATION MANAGER
Why don’t we A/B test our hours?
Would 24-hour support be worth it?
SUPPORT DIRECTOR TECHNICAL SUPPORT ADVISER
Could we test a different script for
responding to billing issues?
What if you could check your balance
through our Android app?
MOBILE DEVELOPER
What if we offered video tips for
setting up interactive TVs?
SATELLITE TECHNICIAN
If you’ve already been through online
diagnostics, could we pick up where you
left off on the call?
PRODUCT OWNER

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What if we played better music
while you’re waiting on hold?
UX DESIGNER
What if we tested male vs. female voices
on the interactive voice response?
OPTIMIZATION MANAGER
What if you could check your balance
through our Android app?
MOBILE DEVELOPER
If you’ve already been through online
diagnostics, could we pick up where you
left off on the call?
PRODUCT OWNER
Could we answer this with a
chatbot or a voice interface?
DIGITAL STRATEGIST
Why don’t we offer priority
support for high value customers?
SUPPORT DIRECTOR TECHNICAL SUPPORT ADVISER
How could we offer better support to
deaf or hard-of-hearing customers?

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Chatbots
Alexa
CDN
Augmented
Reality
Restaurant
Kiosks
In Flight
Point of Sale
Sign-up
Flows
In-Game
Search
Algorithms
Call CentersPerformance
EmailSMS
App
Navigation
Pricing
OTT
APIs
Voice
Site
Redesigns
Discounts

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1 2 3 40 5 CULTURE OF
EXPERIMENTATION

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Full Stack Essentials
ANNOUNCING

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Full Stack
Experimentation
PYTHON API
JAVA BACKEND
C# IVR
ANDROID APP SWIFT APP TVOS APP
ISOMORPHIC REACT

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Web Experimentation
& Personalization
Real-Time Results
& Stats Engine
Full Stack
Experimentation
Enterprise Program
Management

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Flexible
Segmentation
Enhanced
Data Export
JIRA
Integration
New Relic
Integration
Adaptive
Audiences
Full Stack
Essentials

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Win the digital future.

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What does your future look like?

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It’s happening right now

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Optimizely Industry
Experiment Packs
optimize.ly/industry-packs
Financial
Services
MediaRetail
Digital
Consumer
Technology
B2B
Travel &
Entertainment

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We’re on this journey with you

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