This document discusses analytics in gaming. It begins with an agenda and background on current analytics and Analytics 2.0. It then discusses fiveonenine games' publishing program and projects in development. The bulk of the document discusses various statistical tools, predictive models, and data mining techniques used for analytics in gaming, including standard dashboards, ad hoc reports, query/drill down, alerts, statistical analysis, forecasting, predictive modeling, data mining, simulation, optimization, and a case study on a partner's success improving retention and revenues using analytics. It concludes that analytics provide insight into games and help shape production, marketing, and strategy.