The document discusses App Annie, a company that provides market data and analytics for mobile app stores. It describes App Annie's products and services which help app publishers and other companies track app performance, analyze app store rankings, and develop strategies. The presentation also highlights key metrics about the iOS market such as country-level download and revenue rankings, and compares trends across regions.
The presentation discussed App Annie, a company that provides market data and analytics for mobile app stores. It summarized App Annie's global presence and product offerings, which are used by over 125,000 apps and major companies. The presentation showed data highlighting growth opportunities for Russian app publishers in international markets like revenue that is 3.3x higher outside of Russia for top Russian iOS publishers. It also showed categories and countries with high monetization rates to help companies with business strategy decisions around investment, international expansion, marketing and monetization.
This document compares and contrasts the Windows Phone 7 Marketplace and Google Android Market in January 2011. It finds that these two app stores experienced the highest growth rates that month at 30% and 18% respectively. While app overlap between countries is over 97% for both stores, the Windows Phone 7 Marketplace has lower overlap (44-69%) among the top 100 apps in each country, indicating it is easier for consumers to find locally popular apps. The Google Android Market remains the only store with more free than paid apps. While 57 of the top 200 cross-platform publishers released apps for Windows Phone 7, it still attracts fewer developers than Android or Apple's stores.
This document discusses the fragmentation of the app store marketplace and Distimo's role in providing analytics across stores. It finds that the Google Android Market has surpassed the Apple App Store for iPhone in free apps. Within 5 months, the Android Market is projected to become the largest overall as growth outpaces other stores. It also notes that the iPad App Store has grown significantly in its first year but will soon face competition from Android and BlackBerry tablets.
중국에서 설날은 오랜 전통을 갖고서 오늘날까지 여전히 기념하는 풍습입니다. 그러나 아무리 오랜 전통이라 할지라도 기술의 영향을 비켜갈 수는 없습니다. 최근 중국에서는 설날을 기념하는 많은 방식이 모바일 앱으로 인해 급격하게 변하고 있다는 점이 분명하게 나타납니다. 얼마 전까지만 해도 설날 전날이면 온 가족이 모여 TV를 시청하며 만찬을 즐겼습니다. 하지만 지금은 부모님 세대조차 스마트폰을 들여다보고 있는 경우가 늘었습니다(물론 여러분들 역시 마찬가지겠죠).
Chinese New Year Reaches Mobile Tipping PointApp Annie
Long-held traditions enter the mobile age — and with that, a new opportunity for app publishers. Using App Annie’s Store Stats, we showcase how Chinese New Year has become a significant opportunity for mobile app publishers, and how a few of the most impactful developments in the app economy have fundamentally changed this holiday in critical areas such as transportation and payment.
Mobile App Stores Economy - Casual Connect 2012App Annie
First presented at Casual Connect 2012 Seattle
25 July 2012
by Bertrand Schmitt, CEO, App Annie
Utilizing App Annie Intelligence, an advanced market data product, we take the audience through the macroeconomic trends in today's app stores to explore the important themes of distribution and monetization for international mobile apps.
Casual Connect attendees will learn about:
- top countries by revenue, ARPU and downloads
- fastest growing apps in the USA, Asia and Europe
- top/fastest-growing gaming and non-gaming categories
- top countries/categories
- % of the US revenue and downloads by made by the US publishers
The presentation discussed App Annie, a company that provides market data and analytics for mobile app stores. It summarized App Annie's global presence and product offerings, which are used by over 125,000 apps and major companies. The presentation showed data highlighting growth opportunities for Russian app publishers in international markets like revenue that is 3.3x higher outside of Russia for top Russian iOS publishers. It also showed categories and countries with high monetization rates to help companies with business strategy decisions around investment, international expansion, marketing and monetization.
This document compares and contrasts the Windows Phone 7 Marketplace and Google Android Market in January 2011. It finds that these two app stores experienced the highest growth rates that month at 30% and 18% respectively. While app overlap between countries is over 97% for both stores, the Windows Phone 7 Marketplace has lower overlap (44-69%) among the top 100 apps in each country, indicating it is easier for consumers to find locally popular apps. The Google Android Market remains the only store with more free than paid apps. While 57 of the top 200 cross-platform publishers released apps for Windows Phone 7, it still attracts fewer developers than Android or Apple's stores.
This document discusses the fragmentation of the app store marketplace and Distimo's role in providing analytics across stores. It finds that the Google Android Market has surpassed the Apple App Store for iPhone in free apps. Within 5 months, the Android Market is projected to become the largest overall as growth outpaces other stores. It also notes that the iPad App Store has grown significantly in its first year but will soon face competition from Android and BlackBerry tablets.
중국에서 설날은 오랜 전통을 갖고서 오늘날까지 여전히 기념하는 풍습입니다. 그러나 아무리 오랜 전통이라 할지라도 기술의 영향을 비켜갈 수는 없습니다. 최근 중국에서는 설날을 기념하는 많은 방식이 모바일 앱으로 인해 급격하게 변하고 있다는 점이 분명하게 나타납니다. 얼마 전까지만 해도 설날 전날이면 온 가족이 모여 TV를 시청하며 만찬을 즐겼습니다. 하지만 지금은 부모님 세대조차 스마트폰을 들여다보고 있는 경우가 늘었습니다(물론 여러분들 역시 마찬가지겠죠).
Chinese New Year Reaches Mobile Tipping PointApp Annie
Long-held traditions enter the mobile age — and with that, a new opportunity for app publishers. Using App Annie’s Store Stats, we showcase how Chinese New Year has become a significant opportunity for mobile app publishers, and how a few of the most impactful developments in the app economy have fundamentally changed this holiday in critical areas such as transportation and payment.
Mobile App Stores Economy - Casual Connect 2012App Annie
First presented at Casual Connect 2012 Seattle
25 July 2012
by Bertrand Schmitt, CEO, App Annie
Utilizing App Annie Intelligence, an advanced market data product, we take the audience through the macroeconomic trends in today's app stores to explore the important themes of distribution and monetization for international mobile apps.
Casual Connect attendees will learn about:
- top countries by revenue, ARPU and downloads
- fastest growing apps in the USA, Asia and Europe
- top/fastest-growing gaming and non-gaming categories
- top countries/categories
- % of the US revenue and downloads by made by the US publishers
The document compares the Windows Phone 7 Marketplace and Google Android Market. It finds that these two app stores had the highest growth rates in January 2011, at 30% and 18% respectively. While the app overlap between countries is over 97% for both stores, the Windows Phone 7 Marketplace has greater localization of popular apps between countries. The Google Android Market remains the only major app store with more free than paid apps. The Windows Phone 7 Marketplace has fewer top publishers than Android Market but is starting to attract large cross-platform developers.
This document discusses mobile app market trends based on data from App Annie. It summarizes App Annie's analytics products and customer base. It then analyzes trends in app downloads and revenue on the iOS App Store and Google Play from Q3 2014. Specific trends are discussed for different countries, devices, app categories, and top games and publishers globally and in Taiwan for December 2014. Key findings include Google Play leading in downloads but iOS maintaining a revenue lead, the rise of messaging apps, and top Taiwanese publishers outside of Taiwan.
Mobile apps present a new and unique channel that all hotels must consider if they are serious about a comprehensive mobile marketing strategy. This webinar will clear up many of the myths that exist out there and that are incorrectly spreading through the hospitality industry.
This document discusses Intel's AppUp developer program. It provides an overview of Intel's global presence, the growth of the app economy, and Intel's vision for the AppUp program. The AppUp program currently has over 70,000 developers from 202 countries who have created over 5,000 apps, resulting in over 810,000 app downloads. The document outlines some of the key developer and consumer features of the AppUp program.
The document provides summaries of marketing campaigns for various mobile apps. It describes the background and challenges for each app, the marketing solutions implemented through ComboApp Marketing & PR, and the results achieved. Common solutions included revising app descriptions and keywords for SEO optimization, generating positive reviews, and distributing press releases. The campaigns helped apps improve their visibility, rankings and sales on the App Store.
Mobile First presentatie - Distimo - Vincent HoogstederMobylizr
Distimo is a mobile analytics company that provides app market data and insights. They track over 170,000 apps across 10 app stores, with a quarterly sample of over 2.6 billion downloads. Their methodology uses transactional data from their analytics to estimate download and revenue volumes for individual apps. Some key insights from their data include that app revenues have surged 54% from August to January, social apps see high daily download volumes, and in-app purchases now account for 58% of app revenues compared to 37% from one-time payments. They also show the growth of Android in the Netherlands compared to iOS, and that the race is still on to establish a third major app platform beyond iOS and Android.
The document discusses trends in the mobile app market from Q3 2012 to Q3 2013 based on data from App Annie. Some key points:
- Combined iOS and Google Play app downloads grew nearly 50% and app revenue more than doubled in this period.
- Google Play downloads surpassed iOS downloads in Q3 2013, driven by growth in emerging markets like Brazil and Argentina. However, the iOS App Store still generates more revenue overall.
- In-app purchases have gained significant traction as a business model on iOS, especially for games. Carrier billing and paid apps are also expanding on Google Play in various regions.
- Top categories shifting include photo/video rising in downloads and music/news increasing
The Appstore Opportunity by Gert Jan Spriensma PhoneGap
1. Distimo collects factual and timely app market data from major app stores and ad networks worldwide.
2. It was founded by an app developer frustrated by the lack of reliable data.
3. Distimo provides independent, cross-platform analysis using consistent metrics across stores. It offers free analytics to developers and custom reports to carriers and manufacturers.
This study originated from observations made on the lifecycle of “RATP Lite” and “RATP Premium”, two applications we designed to provide Parisians with public transportation official information
This document discusses marketing strategies for iPhone applications based on a case study of two RATP transit apps. It finds that having a free version is crucial to driving sales of a paid version. Price cuts significantly increased sales, showing the market is price sensitive. Web advertising had a low return on investment. Key factors identified for marketing apps include having a differentiated product line at various price points, being aware of price sensitivity, and employing effective promotional strategies.
How to successfully market your iPhone ApplicationFabernovel
1) The document analyzes marketing strategies for iPhone applications based on a case study of two RATP transportation apps called RATP Lite and RATP Premium. It identifies patterns in downloads, sales, and rankings over time.
2) Key findings include that price reductions can significantly increase sales, free versions help promote paid versions, and concentrated advertising periods yield better rankings than spaced-out campaigns.
3) The analysis suggests the App Store ranking algorithm favors most recent sales over longer periods, and good placement boosts further sales and rankings in a self-reinforcing cycle.
1) The document analyzes marketing strategies for iPhone applications based on a case study of two public transportation apps called RATP Lite and RATP Premium. It identifies patterns in downloads, sales, pricing, and rankings on the App Store.
2) Key findings include that price reductions can significantly increase sales, free versions help promote paid versions, and concentrated advertising periods over 4 days yield better results than spreading ads over weeks.
3) The document proposes that App Store rankings are based on the previous 4 days of sales, with current day sales being most influential, and that sales can be forecasted with 10% accuracy based on previous sales patterns.
This document discusses marketing strategies for iPhone applications based on a case study of two RATP transit apps. It finds that having a free version is crucial to driving sales of a paid version. Price cuts significantly increased sales. Promotional campaigns on websites had low returns. The app market is price sensitive and promotional efforts work best when targeted through the App Store rankings and categories. Product differentiation and upsells between free and paid versions increased brand visibility and segmentation.
1) The document analyzes marketing strategies for iPhone applications based on a case study of two public transportation apps called RATP Lite and RATP Premium. It identifies patterns in downloads, sales, pricing, and rankings on the App Store.
2) Key findings include that price cuts can significantly increase sales, free versions help promote paid versions, and concentrated advertising periods over 4 days yield better results than spreading ads over weeks.
3) The document proposes that App Store rankings are based on the previous 4 days of sales, with current day sales being most influential, and that sales can be forecasted with 10% accuracy based on previous sales patterns.
This study originated from observations made on the lifecycle of “RATP Lite” and “RATP Premium”, two applications we designed to provide Parisians with public transportation official information. We decided to go further in the analysis by running mathematical programs. With this study, we take a step further by sharing the results with you through this Creative Commons presentation. We hope your challenge and contributions to the study will favor the emergence of best practices for iPhone app marketing.
This document summarizes Henrik Mandal's presentation on navigating app stores at the mGAMING Summit in London on April 25th. It discusses strategies for app discovery, visibility, marketing effectiveness and analytics. Key metrics mentioned include the top 300 apps in each country generating 4 billion daily downloads and the number of downloads needed to reach the top 10 list in the UK.
Aptoide is one of the top 3 largest Android app stores globally. It has experienced 100% annual growth in daily active users since 2013, reaching 97 million users in 2015. Aptoide's app store is available in over 40 languages and is most popular in Mexico, USA, Italy and other countries. It allows developers and OEMs/telcos to self-publish apps and create their own branded app stores using Aptoide's technology. Aptoide uses a decentralized model and revenue sharing approach to benefit developers, users and partners.
The document summarizes information about the 7th International Conference "Sociality Rocks! Moscow, 2014". The conference will gather over 500 attendees and 150 game development teams from Eastern Europe to discuss trends in social and mobile gaming. It will feature speakers from companies like Facebook, Mail.Ru, and AppAnnie. The document outlines sponsorship packages at various levels that provide promotion and networking opportunities for sponsors. It also describes additional sponsorships available, such as for coffee breaks, registration, or a party event. Sponsorship questions can be directed to the contact provided.
The document compares the Windows Phone 7 Marketplace and Google Android Market. It finds that these two app stores had the highest growth rates in January 2011, at 30% and 18% respectively. While the app overlap between countries is over 97% for both stores, the Windows Phone 7 Marketplace has greater localization of popular apps between countries. The Google Android Market remains the only major app store with more free than paid apps. The Windows Phone 7 Marketplace has fewer top publishers than Android Market but is starting to attract large cross-platform developers.
This document discusses mobile app market trends based on data from App Annie. It summarizes App Annie's analytics products and customer base. It then analyzes trends in app downloads and revenue on the iOS App Store and Google Play from Q3 2014. Specific trends are discussed for different countries, devices, app categories, and top games and publishers globally and in Taiwan for December 2014. Key findings include Google Play leading in downloads but iOS maintaining a revenue lead, the rise of messaging apps, and top Taiwanese publishers outside of Taiwan.
Mobile apps present a new and unique channel that all hotels must consider if they are serious about a comprehensive mobile marketing strategy. This webinar will clear up many of the myths that exist out there and that are incorrectly spreading through the hospitality industry.
This document discusses Intel's AppUp developer program. It provides an overview of Intel's global presence, the growth of the app economy, and Intel's vision for the AppUp program. The AppUp program currently has over 70,000 developers from 202 countries who have created over 5,000 apps, resulting in over 810,000 app downloads. The document outlines some of the key developer and consumer features of the AppUp program.
The document provides summaries of marketing campaigns for various mobile apps. It describes the background and challenges for each app, the marketing solutions implemented through ComboApp Marketing & PR, and the results achieved. Common solutions included revising app descriptions and keywords for SEO optimization, generating positive reviews, and distributing press releases. The campaigns helped apps improve their visibility, rankings and sales on the App Store.
Mobile First presentatie - Distimo - Vincent HoogstederMobylizr
Distimo is a mobile analytics company that provides app market data and insights. They track over 170,000 apps across 10 app stores, with a quarterly sample of over 2.6 billion downloads. Their methodology uses transactional data from their analytics to estimate download and revenue volumes for individual apps. Some key insights from their data include that app revenues have surged 54% from August to January, social apps see high daily download volumes, and in-app purchases now account for 58% of app revenues compared to 37% from one-time payments. They also show the growth of Android in the Netherlands compared to iOS, and that the race is still on to establish a third major app platform beyond iOS and Android.
The document discusses trends in the mobile app market from Q3 2012 to Q3 2013 based on data from App Annie. Some key points:
- Combined iOS and Google Play app downloads grew nearly 50% and app revenue more than doubled in this period.
- Google Play downloads surpassed iOS downloads in Q3 2013, driven by growth in emerging markets like Brazil and Argentina. However, the iOS App Store still generates more revenue overall.
- In-app purchases have gained significant traction as a business model on iOS, especially for games. Carrier billing and paid apps are also expanding on Google Play in various regions.
- Top categories shifting include photo/video rising in downloads and music/news increasing
The Appstore Opportunity by Gert Jan Spriensma PhoneGap
1. Distimo collects factual and timely app market data from major app stores and ad networks worldwide.
2. It was founded by an app developer frustrated by the lack of reliable data.
3. Distimo provides independent, cross-platform analysis using consistent metrics across stores. It offers free analytics to developers and custom reports to carriers and manufacturers.
This study originated from observations made on the lifecycle of “RATP Lite” and “RATP Premium”, two applications we designed to provide Parisians with public transportation official information
This document discusses marketing strategies for iPhone applications based on a case study of two RATP transit apps. It finds that having a free version is crucial to driving sales of a paid version. Price cuts significantly increased sales, showing the market is price sensitive. Web advertising had a low return on investment. Key factors identified for marketing apps include having a differentiated product line at various price points, being aware of price sensitivity, and employing effective promotional strategies.
How to successfully market your iPhone ApplicationFabernovel
1) The document analyzes marketing strategies for iPhone applications based on a case study of two RATP transportation apps called RATP Lite and RATP Premium. It identifies patterns in downloads, sales, and rankings over time.
2) Key findings include that price reductions can significantly increase sales, free versions help promote paid versions, and concentrated advertising periods yield better rankings than spaced-out campaigns.
3) The analysis suggests the App Store ranking algorithm favors most recent sales over longer periods, and good placement boosts further sales and rankings in a self-reinforcing cycle.
1) The document analyzes marketing strategies for iPhone applications based on a case study of two public transportation apps called RATP Lite and RATP Premium. It identifies patterns in downloads, sales, pricing, and rankings on the App Store.
2) Key findings include that price reductions can significantly increase sales, free versions help promote paid versions, and concentrated advertising periods over 4 days yield better results than spreading ads over weeks.
3) The document proposes that App Store rankings are based on the previous 4 days of sales, with current day sales being most influential, and that sales can be forecasted with 10% accuracy based on previous sales patterns.
This document discusses marketing strategies for iPhone applications based on a case study of two RATP transit apps. It finds that having a free version is crucial to driving sales of a paid version. Price cuts significantly increased sales. Promotional campaigns on websites had low returns. The app market is price sensitive and promotional efforts work best when targeted through the App Store rankings and categories. Product differentiation and upsells between free and paid versions increased brand visibility and segmentation.
1) The document analyzes marketing strategies for iPhone applications based on a case study of two public transportation apps called RATP Lite and RATP Premium. It identifies patterns in downloads, sales, pricing, and rankings on the App Store.
2) Key findings include that price cuts can significantly increase sales, free versions help promote paid versions, and concentrated advertising periods over 4 days yield better results than spreading ads over weeks.
3) The document proposes that App Store rankings are based on the previous 4 days of sales, with current day sales being most influential, and that sales can be forecasted with 10% accuracy based on previous sales patterns.
This study originated from observations made on the lifecycle of “RATP Lite” and “RATP Premium”, two applications we designed to provide Parisians with public transportation official information. We decided to go further in the analysis by running mathematical programs. With this study, we take a step further by sharing the results with you through this Creative Commons presentation. We hope your challenge and contributions to the study will favor the emergence of best practices for iPhone app marketing.
This document summarizes Henrik Mandal's presentation on navigating app stores at the mGAMING Summit in London on April 25th. It discusses strategies for app discovery, visibility, marketing effectiveness and analytics. Key metrics mentioned include the top 300 apps in each country generating 4 billion daily downloads and the number of downloads needed to reach the top 10 list in the UK.
Aptoide is one of the top 3 largest Android app stores globally. It has experienced 100% annual growth in daily active users since 2013, reaching 97 million users in 2015. Aptoide's app store is available in over 40 languages and is most popular in Mexico, USA, Italy and other countries. It allows developers and OEMs/telcos to self-publish apps and create their own branded app stores using Aptoide's technology. Aptoide uses a decentralized model and revenue sharing approach to benefit developers, users and partners.
The document summarizes information about the 7th International Conference "Sociality Rocks! Moscow, 2014". The conference will gather over 500 attendees and 150 game development teams from Eastern Europe to discuss trends in social and mobile gaming. It will feature speakers from companies like Facebook, Mail.Ru, and AppAnnie. The document outlines sponsorship packages at various levels that provide promotion and networking opportunities for sponsors. It also describes additional sponsorships available, such as for coffee breaks, registration, or a party event. Sponsorship questions can be directed to the contact provided.
How to improve the mobile product by 25% for only 5% of its creation budget -...Sociality Rocks!
This document discusses how mobile app and game developers can improve their products by 25-40% through playtesting, which involves testing a product with target users early in the development process to gather feedback. Playtesting for only 5% of a product's budget can significantly increase its quality before release. The document outlines 10 best practices for effective playtesting, such as clearly identifying goals and metrics, observing users, and applying feedback iteratively. By addressing issues early, playtesting can help developers launch higher quality products faster and with fewer revisions than developing in an "information vacuum" without user input.
Cyto: work on the game before and after release - Ninel Gryuner - Room 8Sociality Rocks!
This document provides a brief overview of platforms for playing games on mobile devices, PCs, and dedicated handheld gaming devices. It lists iOS and Android as platforms for mobile games, and mentions several digital PC game stores and retailers along with mini-console options. Handheld gaming devices mentioned include the PSP, PS Vita, and other dedicated handheld consoles.
Making the games played by millions: why, how and by whom? - Alexander mamont...Sociality Rocks!
This document discusses how Wooga develops social games that reach millions of players. It covers who makes the games (small agile teams), why they aim for mass appeal (games are part of daily life like music and video), and how they do it (focusing development through iterative testing and post-launch analytics/A/B testing). The development process involves finding the core fun, questioning it through usability tests, and polishing the user experience. The goal is to work hard even after launch to maximize the game's potential.
How to Monetize Emotions in Free-to-Play Games? - Yulia Palatovska - G5Sociality Rocks!
This document discusses how to monetize emotions in free-to-play mobile games. It suggests allowing players to pay to satisfy desires like impatience, curiosity, comfort, and ambition. Specific examples are given such as letting players boost progress, expand session time, skip grinding to satisfy impatience or get sneak peeks of new content to satisfy curiosity. The document also discusses partnering with G5 Entertainment for publishing support across platforms.
The document provides information about the Sociality Rocks! 2013 international conference on social and mobile apps and games to be held in Kyiv, Ukraine on September 25-26. The conference will gather industry experts and startups in the social and mobile space. Sponsorship packages are available ranging from platinum to bronze levels, offering various promotional and networking opportunities. Additional sponsorships can underwrite specific conference events and materials. The audience will be predominantly professionals and developers in the social and mobile industries.
Global domination for your social and mobile games - Stephen Lee - 6waves Sociality Rocks!
6waves is a leading social game publisher that helps developers scale their games globally across multiple platforms. They outlined opportunities in global social gaming markets, with a focus on Japan and China, two areas with large untapped gaming audiences. The presentation provided insights on localization, regulatory issues, user behavior differences and working with platforms in various regions to help developers optimize their games' performance abroad.
Unity - лекарство от фрагментации Android - Олег Придюк - Unity
The mobile App Store Economy
1. Mobile App Stores
Economy
Sociality Rocks!
Kiev - September 27 2012
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE Ⓒ AppAnnie 2012
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
Thursday, September 27, 12
2. Agenda
1. About
App
Annie
2. Just
how
Big
is
iOS
Market?
3. Seasonal
Trends
on
iOS
4. iOS
versus
Google
Play:
Who
is
winning
in
US,
Europe,
and
Japan?
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE Ⓒ App Annie 2012
Thursday, September 27, 12
3. Our Vision: Evolving Media Landscapes
As Content Distribution Changes, So Does Market Data
1950 S 2000 S 2010 S
Broadcast Open Web App Marketplaces
Market data for TV Market data for Market data for the leading app stores
ratings etc. websites, visits, visitors
etc.
As media landscapes evolve, so should Market Data
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE Ⓒ AppAnnie 2012
Thursday, September 27, 12
4. App Annie: Worldwide Presence and Int’l Team
Beijing Hong Kong San Francisco Paris
4 offices
Beijing (main office), Hong Kong San Francisco, Paris (Tokyo coming soon)
40 (Q3) 70 (Q4) employees
Team is growing fast thanks to the trust of our global users, customers and investors
USD 7M investment
China US US Japan
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE Ⓒ App Annie 2012
Thursday, September 27, 12
5. #1 App Store Analytics and Market Intelligence!
125,000+ apps, 14,000+ publishers
Apps & Game
Publishers
VCs, Media
Agencies
OEMs, Carriers,
Platforms
80% of the top 100 iOS Publishers use App Annie
* Based on Top 100 highest grossing iOS publishers globally as of May 2012
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE Ⓒ App Annie 2012
Thursday, September 27, 12
6. App Annie Products on iOS and Google Play
K
o SD
N
Tracks
app
performance:
Analyze
global
app
Advanced
market
sales,
downloads,
reviews stores
rankings intelligence
data
Used
by
more
than
125,000+
Tracks
rankings
of
850,000+
The
most
accurate
market
apps
and
14,000+
publishers apps esOmates
for
app
stores
A
unique
suite
of
freemium
services
for
the
app
industry
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
Thursday, September 27, 12
7. App Annie Intelligence
The most accurate estimates available for app stores
CompeGtor
Strategy Follow
compeOtors
and
calculate
market
share
!
InternaGonal
Strategy Plan
internaOonal
expansion
based
on
ROI,
growth
trends
Product
PorIolio
Strategy Understand
what
kinds
of
IP
are
commercially
successful
MoneGzaGon
Strategy Know
what
moneOzaOon
strategies
actually
work
Ad
Buying
Strategy How
many
downloads
to
get
into
Top
25?
Subscribed
by
7
of
the
Top
10
iOS
publishers
worldwide!
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
Thursday, September 27, 12
8. Agenda
1. About
App
Annie
2. Just
how
Big
is
iOS
Market?
3. Seasonal
Trends
on
iOS
4. iOS
versus
Google
Play:
Who
is
winning
in
US,
Europe,
and
Japan?
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE Ⓒ App Annie 2012
Thursday, September 27, 12
9. Top Countries WW for iOS Market
Downloads Revenues
1.
United
States 1.
United
States
2.
China 2.
Japan
3.
United
Kingdom 3.
United
Kingdom
4.
Japan 4.
Australia
5.
France 5.
Canada
6.
Germany 6.
Germany
DOWNLOADS
7.
Canada 7.
France 7
of
Top
20
are
European
8.
Australia 8.
China
9.
Italy 9.
Russia
10.
Russia 10.
Italy
11.
Mexico 11.
Switzerland
12.
Saudi
Arabia 12.
Netherlands
13.
South
Korea 13.
South
Korea
REVENUES
14.
Thailand 14.
Brazil 10
of
Top
20
are
European
15.
Brazil 15.
Sweden
16.
Netherlands 16.
Spain
17.
Taiwan 17.
Norway
18.
Spain 18.
Mexico
Based
on
App
Annie
Intelligence
worldwide
19.
Turkey 19.
Taiwan data,
Overall
Category,
July
2012
20.
Sweden 20.
Denmark
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
Thursday, September 27, 12
10. APAC vs Europe vs US on iOS Market
Downloads Revenues
US$ APAC US$
US APAC$
US APAC$ 44%$
34% APAC
36%$ 35% 32%$
47% 43%$ 44%
Europe$
Europe Europe
Europe$
21%$18% 22%24%$
Countries
Included:
Top
14
APAC
countries,
Top
9
European
countries
and
US
Europe
dwarfed
by
US
and
Based
on
App
Annie
Intelligence
worldwide
data,
All
Categories,
July
2012
APAC
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
Thursday, September 27, 12
11. Revenue per Download for iOS Market
$2.00$ Europe
moneGzes
generously
but
$1.82&
$1.80$ behind
Japan
and
US
$1.60$
$1.40$
$1.20$
$1.00$ $0.83&
$0.80$
$0.59& $0.61& $0.61& $0.58& $0.55&
$0.60$ $0.43& $0.38& $0.35&
$0.40$
$0.20$ $0.10&
$0.00$
&
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&
&
a&
n&
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&
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y&
lia
m
ce
es
ly
W
an
re
in
pa
ai
Ita
do
at
an
W
ra
Sp
Ch
Ko
rm
Ja
St
st
ng
Fr
h&
d&
Au
Ge
Ki
ut
ite
d&
So
Un
ite
Un
Based
on
App
Annie
Intelligence
worldwide
data,
All
Categories,
July
2012
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
Thursday, September 27, 12
12. Revenue of #1 Top Grossing App across Countries
Index
120"
*
100"
The
top
app
in
the
US
makes
most
money
80" Japan
not
far
behind
due
to
very
high
ARPU
60"
40"
20"
0"
United' Japan' United' France' Australia'Germany' Canada' China' South' Russia'
States' Kingdom' Korea'
Based
on
App
Annie
Intelligence
worldwide
iOS
data,
Overall
Category,
July
2012
* Set iOS US Revenue as Index=100 CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
Thursday, September 27, 12
13. Top 10 Non-US Game publishers by Revenues on iOS
(in Alphabetical order)
• CAPCOM
(JP) • KAMAGAMES
(RU)
• Game
Insight
(RU) • Mojang
(SE)
• Gameloc
(FR) • PlayOka
(IL)
• GREE
(JP) • Rovio
(FI)
• GungHo
(JP) • SQUARE
ENIX
(JP)
Percentage
of
revenue
in
US:
• Range
=
0%
to
61%
• Average
=
25%
Top
global
game
publishers
are
making
very
licle
money
in
US
Based
on
App
Annie
Intelligence
Worldwide
EsFmated
Revenues,
Game
Category
Q2
2012
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
Thursday, September 27, 12
14. Top 10 US Game publishers by Revenues on iOS
(in
AlphabeOcal
order)
• Backflip
Studios • Pocket
Gems
• Disney • Storm8
• Electronic
Arts • TinyCo
• Glu
Games • Z2Live
• Kabam • Zynga
Percentage
of
revenue
outside
of
US:
• Range
=
36%
to
83%
• Average
=
54%
The
top
US
publishers
make
more
than
half
their
revenues
outside
of
US
Based
on
App
Annie
Intelligence
Worldwide
EsFmated
Revenues,
Game
Category
Q2
2012
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
Thursday, September 27, 12
15. iOS Games: Key Trends
Tectonic Shifts in the App Store Globe
APAC is challenging the US and 2x
Europe in downloads and revenues
Many of the top game publishers are
making most of their revenue outside
the US
Japan’s “revenue per download” is
more than 3x of W. Europe
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
Thursday, September 27, 12
16. Agenda
1. About
App
Annie
2. Just
how
Big
is
iOS
Market?
3. Seasonal
Trends
on
iOS
4. iOS
versus
Google
Play:
Who
is
winning
in
US,
Europe,
and
Japan?
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE Ⓒ App Annie 2012
Thursday, September 27, 12
17. Device, carrier launches and seasons have significant effect
US:$iPhone$Download$and$Revenue$Trend$ Download" Revenue"
300"
250" Revenues outgrowing downloads
200"
150"
+147%
100" *
50"
0"
Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12
X’mas Verizon X’mas
iPhone 4 Release
Launch iPhone 4S Verizon
iPhone 4 Sprint
Launch Release
Release
iOS 5 iPhone 4S
iPhone 4S &
Release
iPhone 4 CDMA
iPhone
revenues
grew
2.5x
in
2
years
*
Set
July-‐2010
Rev
and
Based
on
App
Annie
Intelligence
United
States
EsFmated
Revenues,
2010
July-‐2012
July
Download
Data
as
index=100 CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
Thursday, September 27, 12
18. Device, carrier launches and seasons have significant effect
US:$iPad$Download$and$Revenue$Trend$ Download" Revenue"
700"
600"
Downloads outgrowing revenues
500"
400" +335%
300"
200"
*
100"
0"
Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12
X’mas iPad 2 X’mas New iPad
Launch Launch
Verizon
Released
iPad
revenues
grew
4x
in
2
years
*
Set
July-‐2010
Rev
and
Based
on
App
Annie
Intelligence
United
States
EsFmated
Revenues,
2010
July-‐2012
July
Download
Data
as
index=100 CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
Thursday, September 27, 12
19. Seasonality in US: Key Trends
Long-term seasonal trends are key to a
game publisher’s distribution strategy
Device and carrier launches can drive up
to a 50% increase in app store
downloads and revenues
Christmas periods exhibit up to a 50%
month-on-month increase in revenues
iPad’s revenue growth has been twice
the rate of iPhone’s
(over last 2 years)
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
Thursday, September 27, 12
20. Agenda
1. About
App
Annie
2. Just
how
Big
is
iOS
Market?
3. Seasonal
Trends
on
iOS
4. iOS
versus
Google
Play:
Who
is
winning
in
US,
Europe,
and
Japan?
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE Ⓒ App Annie 2012
Thursday, September 27, 12
21. iOS versus Google Play
13%
Based
on
App
Annie
Intelligence
-‐
Japan,
Europe
and
US
data,
All
Categories
July
2012 Europe
23%
34% 5%#
41%
13%$ 14%$
31%$ 25%#
35%$
Download
56%$ 51%$ 70%#
8%#
31%$ 25%$ 31%$ 26%$ 29%#
Revenue
44%$ 63%#
43%$
iPad% iPhone% Google%Play%
Google
Play
shares
almost
same
proporGon
in
US
and
Europe
iOS
is
parGcularly
strong
in
Japan.
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
Thursday, September 27, 12
22. Fastest Revenue Growth Countries
Japan% 154%%
Thailand% 150%%
Sweden% 138%%
Netherlands% 138%%
Belgium% 136%%
0%% 50%% 100%% 150%% 200%%
Thailand% 179%%
Japan% 170%%
Sweden% 145%%
Netherlands% 141%%
Belgium% 139%%
0%% 40%% 80%% 120%% 160%% 200%%
Based
on
App
Annie
Intelligence
APAC,
Europe
and
US
data,
All
Categories
Jan
2012
-‐
Jul
2012
Asian
countries
grow
fastest,
followed
by
European
countries
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
Thursday, September 27, 12
23. Fastest Download Growth Countries
Indonesia% 139%%
Vietnam% 135%%
Thailand% 135%%
Philippines% 124%%
Belgium% 109%%
0%% 40%% 80%% 120%% 160%% 200%%
Indonesia$ 146%$
Thailand$ 131%$
Vietnam$ 121%$
Philippines$ 115%$
China$ 96%$
0%$ 40%$ 80%$ 120%$ 160%$
Based
on
App
Annie
Intelligence
APAC,
Europe
and
US
data,
All
Categories
Jan
2012
-‐
Jul
2012 Asian
countries
growing
the
fastest
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
Thursday, September 27, 12
24. Top Categories by Revenue for Games
1 Simulation Arcade 1 Simulation Arcade 1 Role Playing Casual
2 Role Playing Casual 2 Adventure Casual 2 Adventure Arcade
3 Adventure Cards 3 Action Cards 3 Card Cards
4 Strategy Brain 4 Arcade Brain 4 Puzzle Sports
5 Action Sports 5 Strategy Sports 5 Simulation Brain
Card
and
Brain
games
high
on
the
revenue
charts
for
Google
Play
iOS
dominated
by
more
sophisGcated
gaming
IP
Based
on
App
Annie
Intelligence
-‐
Japan,
UK,
US
data,
Games
Category
July
2012
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
Thursday, September 27, 12
25. Top Categories by Download for Games
1 Action Arcade 1 Action Arcade 1 Action Casual
2 Arcade Brain 2 Arcade Brain 2 Arcade Arcade
3 Puzzle Casual 3 Puzzle Casual 3 Puzzle Brain
4 Adventure Cards 4 Simulation Sports 4 Kids Cards
5 Family Racing 5 Family Racing 5 Adventure Sports
Similar
category
trends
across
countries
and
plaIorms
Based
on
App
Annie
Intelligence
-‐
Japan,
Europe,
US
data,
Games
Category
July
2012
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
Thursday, September 27, 12
26. iOS vs Google Play: Key Trends
Google
Play
sOll
generaOng
1/3
revenues
compared
to
iOS
iOS
parOcularly
strong
in
moneOzaOon
and
growth
for
Asia
iOS
moneOzing
through
more
sophisGcated
Otles
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
Thursday, September 27, 12
27. Get
free
app
store
stats
www.appannie.com
Socilaity Rocks!
Kiev - September 27th, 28th
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE Ⓒ AppAnnie 2012
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
Thursday, September 27, 12