Learn how to hire a good copywriter, the benefits of doing so, and what to look for in a good candidate. Read the full blog post: https://carminemastropierro.com/how-to-hire-a-good-copywriter/

1. How to hire a
good copywriter

2. What is a copywriter?
Copywriting is the practice of writing business material with the goal
of achieving sales, traffic, or leads.
The material is called copy, thus an individual skilled in writing copy
is a copywriter.
Copy includes anything like magazines, blog posts, brochures, web
pages, product descriptions, and similar.
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3. Do you need a copywriter?
Do you want to make more money? Then yes, it's wise to hire a copywriter.
It can be easy to try to write the copy yourself, but if you want to fast-track to results,
I highly recommend hiring a professional.
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4. What to look
for in a
copywriter
Skills and
different things
to look out for.
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5. Good attitude
Positivity, working well with a team, and gratitude are just a few things you
should look for in a copywriter's personality.
This may not necessarily reflect their quality of work, but it will ensure that
working with them will be much easier.
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6. Experience
Anyone can claim they are a copywriter, but very few can write copy that sells.
Have they written for businesses and helped them achieve KPIs? Did they
significantly improve on past writer's performance?
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7. Portfolio
When you're hiring a copywriter, always look for a strong portfolio. They should
have respectable names which shows that bigger companies trusted them with
their work.
Even if they don't have big names in their portfolio, confirm that they do have
some work to show.
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8. Team player
I'd recommend asking how they work with a team and if they have any specific
strategies or approaches for doing so.
Even if you don't have a team per-se, it's good to see how they communicate.
You'll be bouncing work and ideas off of each other, so it's a much needed skill.
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9. Copywriter
Interview
questions
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10. How do you manage your time
and deadlines?
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11. How do you optimize content
for search engines?
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12. What types of copy have you
written in the past?
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13. What’s your typical turnaround
time?
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14. Explain your overall writing
process
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15. Would you write a quick test
assignment?
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16. Copywriter
benefits
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17. They will increase your revenue
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18. It will save you time from
writing it yourself
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19. They the boring into exciting
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20. More organic traffic to your
website
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21. Where to find
copywriters
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22. Upwork.com
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23. Reddit.com
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24. www.carminemastropierro.com
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