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Visual Business Development - My Case Study
This document discusses visual business development and improving a coaching business. It suggests having a salesperson sell coaching activities to allow coaches more time. Charts and diagrams visualize the current process and opportunities like selling to more customers or having the salesperson manage more accounts. The overall message is to test assumptions, recognize that users and customers can differ, and experiment with customers to continuously improve the business.
Visual Business Development - My Case Study
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- 2. VISUAL BUSINESS DEVELOPMENT @SOFTHOUSE AndersHolmberg Business: “We sell scrum and Kanban coaching to development teams.”
- 3. BUSINESS DEVELOPMENT Bringing morevalue to more customers with more profit If you can’t see it, you cant improve it!
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- 8. Customer ≠ User ITmanager Development team
- 9. Development team? IT managerNiclas 42years Manage 20 developers Always on the run to a meeting Gain profit Have time for family
- 10. Scrum & Kanban- coaching Sales- person Softhouse ProcessCoach Anders Development team IT manager
- 11. a sales personcan sell coaching activities so the coaches have more time to do their work. trying to sell enough for two coaches how many closed sales we If we sell for 200 KSEK Sales Channel May 2013 get each month have a sales person
- 12. a sales personcan sell coaching activities so the coaches have more time to do their work. trying to sell enough for two coaches how many closed sales we If we sell for 200 KSEK Sales Channel May 2013 get each month have a sales person
- 13. IT manager Scrum & Kanban- coaching Customer meetsthe coaches Softhouse Process Coach Anders Sales- person Coach meets customers Free 2 day course
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- 15. IT manager Customer meets the coaches SofthouseProcess Coach Anders Sales- person Coach meets customers Free 2 day course Business Development Agile Management Scaling Agile
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- 17. IT manager Customer meets the coaches SofthouseProcess Coach Anders Sales- person Coach meets customers Free 2 day course Business Development Agile Management Scaling Agile
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- 19. SUMMARY 1. TEST ALLYOUR ASSUMPTIONS 2. USER ≠ CUSTOMER 3. EXPERIMENT WITH CUSTOMERS
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