Visual Business Development - My Case Study
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This document discusses visual business development and improving a coaching business. It suggests having a salesperson sell coaching activities to allow coaches more time. Charts and diagrams visualize the current process and opportunities like selling to more customers or having the salesperson manage more accounts. The overall message is to test assumptions, recognize that users and customers can differ, and experiment with customers to continuously improve the business.
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- 1. VISUAL BUSINESS DEVELOPMENT Anders Holmberg
- 2. VISUAL BUSINESS DEVELOPMENT @SOFTHOUSE Anders Holmberg Business: “We sell scrum and Kanban coaching to development teams.”
- 3. BUSINESS DEVELOPMENT Bringing more value to more customers with more profit If you can’t see it, you cant improve it!
- 8. Customer ≠ User IT manager Development team
- 9. Development team? IT managerNiclas 42 years Manage 20 developers Always on the run to a meeting Gain profit Have time for family
- 10. Scrum & Kanban- coaching Sales- person Softhouse Process Coach Anders Development team IT manager
- 11. a sales person can sell coaching activities so the coaches have more time to do their work. trying to sell enough for two coaches how many closed sales we If we sell for 200 KSEK Sales Channel May 2013 get each month have a sales person
- 12. a sales person can sell coaching activities so the coaches have more time to do their work. trying to sell enough for two coaches how many closed sales we If we sell for 200 KSEK Sales Channel May 2013 get each month have a sales person
- 13. IT manager Scrum & Kanban- coaching Customer meets the coaches Softhouse Process Coach Anders Sales- person Coach meets customers Free 2 day course
- 15. IT manager Customer meets the coaches Softhouse Process Coach Anders Sales- person Coach meets customers Free 2 day course Business Development Agile Management Scaling Agile
- 17. IT manager Customer meets the coaches Softhouse Process Coach Anders Sales- person Coach meets customers Free 2 day course Business Development Agile Management Scaling Agile
- 19. SUMMARY 1. TEST ALL YOUR ASSUMPTIONS 2. USER ≠ CUSTOMER 3. EXPERIMENT WITH CUSTOMERS