This document outlines 9 daily copywriting exercises: 1) Write headline variations, 2) Re-write ads, 3) Write as fast as possible, 4) Get feedback from other writers, 5) Experiment with different introduction styles, 6) Physically write copy instead of typing, 7) Study marketing funnels by opting into email lists, 8) Keep an eye out for ads in daily life to analyze strategies, and 9) Make a daily goal to write a certain amount each day to improve skills. Regular practice of these exercises can help writers strengthen skills like coming up with compelling headlines, analyzing other successful marketing, increasing writing speed, and getting feedback to improve drafts.
This Book are designed to present interesting, insightful
books for the general business reader and for professionals in the worlds of media, marketing, and advertising.
These are innovative, creative books that address the challenges and opportunities of these industries, written by leaders in the business
Ready to sharpen your #copywriting skills? Here are 125 quick tips organized in 14 chapters—from veteran copywriter, creative director, and SlideShare keynote author Barry Feldman.
A compilation of proven distinctions on what makes a World-Class Presenter. Written by Eric Feng, Presentation Coach ( http://ericfeng.com ) and Designed by SlideComet ( http://slidecomet.com ). Enjoy!
This short PowerPoint presentation shows five great ways to get the attention of your audience during your speech or sales pitch.
Try them out in your next speech and you will see how you can engage your audience with these simple tips.
This presentation was created 100% in PowerPoint by my presentation design agency Slides. We are based in Spain (Europe) but have clients worldwide.
Drop me an email and we will discuss your project.
When you are creating a visuals and want them to look as snazzy as possible, there is a lot you can do to make your images shine with the brightness and glory of a thousand suns. You can add beautiful background textures, have perfectly complimentary fonts, or play with the orientation of your text in different ways. Even so, if you are not careful your text can look boring. Another way to make your presentation slides look spiffy (and certainly not boring) is to change up the way you display your text. Here are ten clever and easy to implement design tips for mixing up your text display and maximizing your design potential.
This Book are designed to present interesting, insightful
books for the general business reader and for professionals in the worlds of media, marketing, and advertising.
These are innovative, creative books that address the challenges and opportunities of these industries, written by leaders in the business
Ready to sharpen your #copywriting skills? Here are 125 quick tips organized in 14 chapters—from veteran copywriter, creative director, and SlideShare keynote author Barry Feldman.
A compilation of proven distinctions on what makes a World-Class Presenter. Written by Eric Feng, Presentation Coach ( http://ericfeng.com ) and Designed by SlideComet ( http://slidecomet.com ). Enjoy!
This short PowerPoint presentation shows five great ways to get the attention of your audience during your speech or sales pitch.
Try them out in your next speech and you will see how you can engage your audience with these simple tips.
This presentation was created 100% in PowerPoint by my presentation design agency Slides. We are based in Spain (Europe) but have clients worldwide.
Drop me an email and we will discuss your project.
When you are creating a visuals and want them to look as snazzy as possible, there is a lot you can do to make your images shine with the brightness and glory of a thousand suns. You can add beautiful background textures, have perfectly complimentary fonts, or play with the orientation of your text in different ways. Even so, if you are not careful your text can look boring. Another way to make your presentation slides look spiffy (and certainly not boring) is to change up the way you display your text. Here are ten clever and easy to implement design tips for mixing up your text display and maximizing your design potential.
Presentation to the Brisbane Content Strategy meetup.
Meetup description: The language that we choose and the style in which we write can shape our customer's perception of our products and services. It can build trust, create rapport, and set us apart from our competitors. But how do you define voice? And, what about tone? In this meetup, I am going to show you a number of ways you can identify and document your brand's voice and tone. I'll explain the difference between voice and tone, take you through some practical workshop exercises you can run with your team or stakeholders, and provide you with examples of tools to communicate it to your content writers.
For this slideshow, I will show you the cons of staying within your comfort zone and the benefits of expanding it. We must find this middle ground—a balance of controllable anxiousness. This is successfully expanding our comfort zone.
Your PowerPoint sucks Learn Visual StorytellingMark Gibson
Powerpoint in its most common form is boring and bullets suck.
Learn to use visuals, storytelling technique and imagery to communicate big ideas in moments.
Lots of useful ideas in this presentation.
PR secrets of Tesla, Slack, Uber, Facebook, Salesforce,... FINN
For years now, European media have reported breathlessly on every step of Silicon Valley tech giants like Uber, Tesla, Salesforce and Slack - and their founders Elon Musk, Travis Kalanick, Stewart Butterfield and Marc Benioff.
Why do they seem so endlessly fascinating to media - and what can we learn from them?
Whether you're the founder of a European scale up or a corporate communication manager trying to find new ways to increase the reputation of your executive team in your industry, this webinar is sure to inspire you with insights, strategies and tactics.
How To Create High-Converting Landing Pages With Conversion Centered Design [...Oli Gardner
98% of landing experiences from PPC ads are bad. Learn how to create delightful and high-converting landing pages using Conversion Centered Design.
Slide deck is from Hero Conference 2014.
Workshop for Brand Leaders to make them smarter at media planning and help them make better decisions with their Brands. We help the Brand Leader look at media as an investment within the planning process, assess media’s role in your advertising, and show strengths/weaknesses of both traditional and digital media.
We’ve all heard those words before, likely from the mouths of teachers or parents. Companies have heard it too, except the language isn’t usually as clear. It comes in the form of a bad review, an irate customer, or worse — total and complete silence. When your brand doesn’t resonate, it dies. There are lots of reasons brands fail to resonate with potential customers, and one of the big ones, though rarely identified, is not having a strong, authentic brand voice.
You know all about your business, but who is it? Determine your brand voice and tone, and how to best communicate with your audience. Leave this workshop with attributes to put toward your company and how best to influence your target demographic.
See webinar recording here: https://wesk.ca/e/webinar-dont-use-that-tone-of-voice-with-me/
What does it take to get a TEDx talk? What are organizers looking for? In this presentation, originally delivered to the Boston Women in Media and Entertainment group, offers insights and takeaways for anyone who aspires to the TEDx stage.
At Big Fish Presentations, we know that boring presentations have absolutely nothing to do with the topic. If the content doesn't seem interesting, you can change that by how you present the information. Here are 8 ways to make ANYTHING interesting.
You know those little things that just make your day?
A good conversation with a colleague or a great cup of coffee; happiness is in the small things.
Here are 14 little things that you can try to make your workday happier!
This is a minimal concept you should consider for your PowerPoint slides in order to make them more engaging and exciting.
I work as a presentation designer and help speakers and marketers with their pitches. If you need help with any of these concepts, drop me an email and I will be happy to help.
Presentation to the Brisbane Content Strategy meetup.
Meetup description: The language that we choose and the style in which we write can shape our customer's perception of our products and services. It can build trust, create rapport, and set us apart from our competitors. But how do you define voice? And, what about tone? In this meetup, I am going to show you a number of ways you can identify and document your brand's voice and tone. I'll explain the difference between voice and tone, take you through some practical workshop exercises you can run with your team or stakeholders, and provide you with examples of tools to communicate it to your content writers.
For this slideshow, I will show you the cons of staying within your comfort zone and the benefits of expanding it. We must find this middle ground—a balance of controllable anxiousness. This is successfully expanding our comfort zone.
Your PowerPoint sucks Learn Visual StorytellingMark Gibson
Powerpoint in its most common form is boring and bullets suck.
Learn to use visuals, storytelling technique and imagery to communicate big ideas in moments.
Lots of useful ideas in this presentation.
PR secrets of Tesla, Slack, Uber, Facebook, Salesforce,... FINN
For years now, European media have reported breathlessly on every step of Silicon Valley tech giants like Uber, Tesla, Salesforce and Slack - and their founders Elon Musk, Travis Kalanick, Stewart Butterfield and Marc Benioff.
Why do they seem so endlessly fascinating to media - and what can we learn from them?
Whether you're the founder of a European scale up or a corporate communication manager trying to find new ways to increase the reputation of your executive team in your industry, this webinar is sure to inspire you with insights, strategies and tactics.
How To Create High-Converting Landing Pages With Conversion Centered Design [...Oli Gardner
98% of landing experiences from PPC ads are bad. Learn how to create delightful and high-converting landing pages using Conversion Centered Design.
Slide deck is from Hero Conference 2014.
Workshop for Brand Leaders to make them smarter at media planning and help them make better decisions with their Brands. We help the Brand Leader look at media as an investment within the planning process, assess media’s role in your advertising, and show strengths/weaknesses of both traditional and digital media.
We’ve all heard those words before, likely from the mouths of teachers or parents. Companies have heard it too, except the language isn’t usually as clear. It comes in the form of a bad review, an irate customer, or worse — total and complete silence. When your brand doesn’t resonate, it dies. There are lots of reasons brands fail to resonate with potential customers, and one of the big ones, though rarely identified, is not having a strong, authentic brand voice.
You know all about your business, but who is it? Determine your brand voice and tone, and how to best communicate with your audience. Leave this workshop with attributes to put toward your company and how best to influence your target demographic.
See webinar recording here: https://wesk.ca/e/webinar-dont-use-that-tone-of-voice-with-me/
What does it take to get a TEDx talk? What are organizers looking for? In this presentation, originally delivered to the Boston Women in Media and Entertainment group, offers insights and takeaways for anyone who aspires to the TEDx stage.
At Big Fish Presentations, we know that boring presentations have absolutely nothing to do with the topic. If the content doesn't seem interesting, you can change that by how you present the information. Here are 8 ways to make ANYTHING interesting.
You know those little things that just make your day?
A good conversation with a colleague or a great cup of coffee; happiness is in the small things.
Here are 14 little things that you can try to make your workday happier!
This is a minimal concept you should consider for your PowerPoint slides in order to make them more engaging and exciting.
I work as a presentation designer and help speakers and marketers with their pitches. If you need help with any of these concepts, drop me an email and I will be happy to help.
Learn how to hire a good copywriter, the benefits of doing so, and what to look for in a good candidate.
Read the full blog post: https://carminemastropierro.com/how-to-hire-a-good-copywriter/
Chatbots can't be slapped on your website and left alone. They need engaging and fun copywriting to maximize engagement and ROI. This is a quick guide to chatbot copywriting every marketer needs to read.
Writing a unique value proposition, or UVP, communicates to customers what makes your brand better than others. It can be used on websites, product pages, social media, and other channels.
FOMO, or fear of missing out, is the phenomena of people fearing they will miss out on a great offer if they don't take action.
It's an effective copywriting strategy that every writer needs to know.
Copywriting changes just like any other industry. Apply these copywriting trends and you will experience a boost in ROI, engagement, and campaign performance.
Read the original blog post: https://carminemastropierro.com/copywriting-trends
UX writing is extremely important for improving the effectiveness of chatbots. Use these seven strategies to improve the engagement and ROI that your chatbot generates.
Read the original blog post: https://carminemastropierro.com/ux-writing-for-chatbots/
These are 8 content marketing case studies that you can learn from for bettering your own content campaigns. See the last two studies at http://carminemastropierro.com/content-marketing-case-studies.
A list of magazines that pay freelance writers up to $1/word.
Read the full article here: https://carminemastropierro.com/magazines-looking-for-freelance-writers/
Learn how the two SEO tools SEMrush and Google Keyword Planner differ in terms of feature and power.
Read the full blog post here: http://carminemastropierro.com/semrush-vs-google-keyword-planner/
Learn how to get more web design, writing, SEO, and consulting clients. Read the full article here: https://carminemastropierro.com/how-to-get-more-clients-full-step-by-step-guide/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
3. Writing headlines
Headlines might be the most important part of
your copy.
As a matter of fact, eight out of ten people
only read the headline.
We’re all guilty of this at some point, but it’s
much more common than you think.
We’ve become a culture of skimmers.
Practicing writing them is one of the most
effective daily copywriting exercises for this
reason.
This exercise is very simple. Just perform the
following steps:
1. Write the initial headline you’d like to
use. It doesn’t have to be perfect.
2. Begin writing as many variations of the
headline as possible.
3. Repeat!
3
4. Writing headlines
You may come up with ten, twenty, or fifty
different ideas doing this.
Let it flow onto paper. (Or keyboard, most
likely!)
It’ll look something like this:
4
6. Re-write ads
Gary Halbert. Joseph Sugarman. David Ogilvy.
Those are just a few of the copywriters and
advertisers who changed the world of business
forever.
We use their strategies today whether we realize
it or not.
Re-writing their advertisements allows you to
break down their thinking, techniques, and see
first-hand how they structure copy.
6
7. Re-write ads
One of the best ways to practice this
exercise is to visit Swiped.co and search
for your favorite advertisers.
7
9. Write faster
Have you ever hit writer’s block?
Yep, we’ve all been there.
Wanna know the cure?
Writing as fast as humanly possible.
This copywriting exercise will increase how fast
you write without sacrificing quality.
And—as I mentioned earlier—writing quickly
uses the creative and emotional part of the
brain.
Editing after is when you can polish the
structure, syntax, logical flow, etc.
9
10. Write faster
Try using a words-per-minute tool like
TypeRacer.
It will place text on the screen that you
have to type while recording your WPM.
10
12. Get feedback from writers
Two minds are better than one!
Sharing content and copy you write is an amazing way to get
feedback, ideas, and inspiration.
Others will often see improvements and flaws in your writing that
you don’t.
After all, it’s easy to have rose-tinted glasses with something you
wrote.
It’s perfect and amazing in every single way, right?
Far from it sometimes. 😂 Especially when it comes to first drafts.
12
14. Practice different intros
The introduction is a common sticking point for
writers.
It needs to stand out. It needs to get readers glued
to the page.
Nonetheless, it’s much easier said than done.
A great copywriter exercise to overcome this is
experimenting with how you write introductions.
Instead, I recommend that you have fun with some of
these introduction strategies:
1. Use a bold statement
2. Cite an interesting statistic
3. Ask a question
4. Paint a picture
5. Give deep context
14
16. Physically write copy
Writing physical copy versus typing it out has a
scientific benefit.
Dr. Helen Macpherson from Deakin University told
The Huffington Post “When we learn new
information, for example at school or in a
university lecture, we don’t write verbatim, which
means we have to create our own summaries and
concepts.”
Source:
https://www.huffingtonpost.com.au/2016/04/21/
writing-by-hand-benefits_n_9735384.html
16
18. Opt into funnels
Swipe, swipe, swipe. That’s the name of the game.
Studying what other brands and writers do is the
best way to learn how to be a better writer. Hands
down.
That’s why you should create a separate email
account to sign up for newsletters and other
funnels.
18
19. Opt into funnels
I recommend visiting Google and searching for
phrases like:
● Copywriting course
● Copywriting book
● Copywriting e-book
● Copywriting checklist
● Copywriting cheatsheet
● Etc.
The goal is to find lead magnets that are often
exchanged for an email subscription.
19
21. Study ads in real life
We see an average of 63 display ads per day.
That’s not counting what we see during daily
commutes, going to the gym, etc.
You’re passing by signs, billboards, hearing ads on
the radio. It just doesn’t stop!
However, as a copywriter and marketer, it’s a
brilliant opportunity.
Source: https://instapage.com/blog/display-
advertising
Are they using calls to action?
What power words are they using?
Which copywriting strategies can you recognize they’re
using? (Think FOMO, urgency, scarcity, etc.)
This is a great way to constantly keep you sharp. It also
serves as excellent inspiration.
21
23. Write every day
I write a few thousand words per day and I still
believe I have lots to learn as a copywriter.
Writing well is like being Lebron James.
You’re not going to get good without shooting
10,000 shots first.
You’re a writer, correct? Then, you need to be
writing!
And every day at that.
Set a goal to:
● Write a certain amount of words per day.
● Write one blog post daily.
● Write X amount of pages.
● Etc.
23