The document discusses why teachers make good business (B2B) copywriters. Some of the key reasons cited include: 1) Teachers are good storytellers, which can help share client success stories and boost credibility. 2) Teachers are used to communicating clearly for hours every day to diverse groups, allowing them to effectively target business messages. 3) Teachers communicate creatively while still keeping messages engaging and valuable for audiences. 4) Teachers understand that people learn in different styles and may need information presented in multiple formats. 5) Teachers are good at organizing their thoughts in a logical sequence and revising plans based on results, skills useful for copywriting.

1. Why Teachers Rock Writing B2B Copy
By Julia Daniels
Quite recently I noticed a trend in a few writers’ groups where I lurk. I am meeting
fellow-teachers! It made me wonder about the percentage of teachers that write. Maybe
my teacher awareness radar is just on high alert because it is almost time for summer
break. But, think about it. It makes perfect sense for teachers to rock writing, really.
Why?
 Our favorite teachers are good storytellers. Nothing hooks your reader or web
audience like a good story. If your business solution has satisfied clients, you
need to share those stories! Describing how your business solves your client’s
problems is a great credibility booster. Chances are a teacher can aptly tell your
success stories.
 We communicate for hours daily to a wide variety of personalities. If we
understand the demographics and pressing problems of your target audience, we
will find a way to clearly communicate your business solutions. Be sure to share
this vital information with your copywriter.
 Teachers communicate creatively. We try to find ways, words, and even a little
craziness to snag our students’ attention. Now granted, craziness doesn’t sell
business, but great wording does! People like to buy from people who cleverly
engage them with valuable information.
 We know that learning styles apply to everyone. Teachers are detectives,
trying to walk a mile inside their students’ minds. Different marketing strokes
work for different folks. Maybe you need a slice of video demonstration with that
product page?
 We understand scope and sequence. In other words, before you can learn
decimals, you really need to know how to add, subtract, divide, and multiply. A
good, basic, clear explanation in a white paper or case study can greatly improve
your business marketing success. Your sales people will love that targeted
information, too!

2.  Great teachers are insatiably curious, lifelong learners. On any given day
you will catch us with our noses in a book. Hey, we really want to read your
business marketing materials and watch that PowerPoint before we write fresh
copy for you. What makes your product or service unique? How does it work?
Who is the end-user? Why is this of benefit for them? What are your marketing
goals for this project?
 We make lesson plans, i.e., organize our thoughts in a logical fashion.
Making outlines and planning projects is what we are good at. And, we tweak
those plans when needed. If plan A didn’t work, we are humble enough to tweak
our plans for the benefit of our audience. If tweaking your copy (within reason)
makes you look good and increases your leads and revenue, it is a win-win
situation.
Sure, there are more ways a teacher can rock writing, but let’s stick with bite-sized
chunks. Where to start? I recommend that you start by highlighting your success
stories. After all, people want to do business with someone they know, like, and trust.
Enhance your credibility. Hire a teacher/writer as your communication pro today!