3. The secret of all effective originality in
advertising is not the creation of new and tricky
words and pictures, but one of putting familiar
words and pictures into new relationships.
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15. 1. Look at interesting work
Caution:
Plagiarism may be dangerous to your career.
16. 1. Look at interesting work
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Design Annuals
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29. 4. Quick association
Go somewhere, anywhere
Make a list of words about the problem
30. 4. Quick association
Go somewhere, anywhere
Make a list of words about the problem
Make a list of visuals about the problem
31. 4. Quick association
Go somewhere, anywhere
Make a list of words about the problem
Make a list of visuals about the problem
See if there are any connections