Headlines sell. Discover five easy headline copywriting tips which are essential for small business marketing. Start using these tips today to make sales, and increase profits.

1. Small Business Copywriting:
5 Easy Headline Tips You Can Use Now
Presented by Angela Booth: angelabooth.com
Twitter @angee / Google+: google.com/+AngelaBoothCopywriter
Writing Genii: writinggenii.com

2. You don’t need to be a
copywriter to write
powerful headlines.
Try these simple tips. They
work.
Brainstorm headlines. It makes
all the difference.
Research. (Seriously.)
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3. Tip 1. Remember WIIFM: "what's in it
for me?"
Everyone’s busy. Put yourself in your audience’s shoes. Think about your ideal customer (or your
email recipient, your blog’s readers, etc.) Everyone wants to know what’s in it for them.
Angela Booth
http://www.flickr.com/photos/76029035@N02/6829315557
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4. Tip 2. Research!
When you create important copy, spend half your time
on research.
This relates to “what’s in it for me?”
Create some headlines when you know the answer to
“what’s in it for me???”
Angela Booth
http://www.flickr.com/photos/x-ray_delta_one/6154960400/
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5. Tip 3. Write LOTS of headlines: aim for 20.
Angela Booth
http://www.flickr.com/photos/christmaswithak/3820439723
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6. Brainstorm
headlines with
a timer.
* Get a timer. Set it for ten minutes.
* Write, and keep writing.
* Write ANYTHING. Don’t be choosy.
* Aim for 20 headlines. More is better.
* Is it an important project? Repeat the
brainstorming process several times.
Angela Booth
http://www.flickr.com/photos/zetson/3758193625/
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7. Tip 4. Get emotional. Make your audience FEEL something.
Angela Booth

8. Decide what you want
your audience to feel,
and then FEEL IT
yourself.
Images are powerful. They work directly on
your emotions.
What do you feel when you look at this vintage Coca
Cola ad?
Read your copy, then make a list of emotions, and
find words to suit. Copywriters use lists of words which
trigger emotion, like “new”, “free”, “exclusive” and so
on. Come up with your own word list for your project.
Angela Booth
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9. Tip 5. Read your
headline aloud.
No matter how silly you feel (and you will feel
silly, if you’re in an office) read your headline
ALOUD.
Something which looks OK may sound silly, or
reveal itself to have a hidden meaning, when
you read it aloud. (Don’t ask how I know this.)
Angela Booth
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10. You CAN write
great headlines.
Take time to focus on headlines,
because…
Angela Booth
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http://www.flickr.com/photos/mytravelphotos/2027922250
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11. “On the average, five times as many people read the headline
as read the body copy. When you have written your headline,
you have spent eighty cents out of your dollar.”
David Ogilvy, advertising master.
Angela Booth

12. Contact Angela Booth for
copywriting and content
help today.
Get inspired: useful business life tips at
her Creativity Factory Blog daily.
Angela Booth: angelabooth.com
Twitter @angee; at Google+: google.com/+AngelaBoothCopywriter
Writing Genii: writinggenii.com
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