Our presentations are often created and carried out from a wrong starting point. Several false presuppositions block our way to better, happier and more effective communication with our audiences.
5 Social Media Content ideas for your businessRickNotley2
Here are 5 social media content ideas you can use in your business right now!
If you struggle to come up with what to post on your social media then this will give you some inspiration.
All these ideas will only take a few minutes and are completely FREE.
1. Day in the life
2. Share a Myth
3. Back in the day
4. Kind words
5. Never knew that
Let us know how you get on!
Happiness Hack - This One Ritual Made Me Much HappierNir Eyal
"Studies show adult friendships have a significant impact on our happiness and well-being. In fact, a lack of close friendships may be hazardous to your health.
To nurture satisfying friendships, you need to spend some quality time with your friends.
But the more professional opportunities come your way, the more time you'll spend away from your real-life friends.
So how do we make sure we maintain the connection? This deck introduces the solution: The Kibbutz."
Leading the Perfect Q&A in Any PresentationSketchBubble
Planning for the Q&A session always helps as this is a fact that every presentation concludes and should conclude with a great question & answer session. Learn the tips to leading the
perfect Q&A in any Presentation.
When you are creating a visuals and want them to look as snazzy as possible, there is a lot you can do to make your images shine with the brightness and glory of a thousand suns. You can add beautiful background textures, have perfectly complimentary fonts, or play with the orientation of your text in different ways. Even so, if you are not careful your text can look boring. Another way to make your presentation slides look spiffy (and certainly not boring) is to change up the way you display your text. Here are ten clever and easy to implement design tips for mixing up your text display and maximizing your design potential.
These slides were used as part of a presentation to United Ways of Iowa member organizations on how United Ways can use social media to engage with their communities. The meeting was held on July 24, 2013, at the Human Services Campus in downtown Cedar Rapids.
This document outlines the agenda and instructions for a workshop on generating ideas for public speaking topics. It instructs participants to brainstorm topics based on their professional experiences and accomplishments from the past month, 6 months, 2 years, as well as skills learned. Participants are then asked to share their top ideas with a group and get feedback on expected audience and questions. The document encourages participants who are interested to sign up to present further on a speaking opportunity and provides additional resources on public speaking.
Our presentations are often created and carried out from a wrong starting point. Several false presuppositions block our way to better, happier and more effective communication with our audiences.
5 Social Media Content ideas for your businessRickNotley2
Here are 5 social media content ideas you can use in your business right now!
If you struggle to come up with what to post on your social media then this will give you some inspiration.
All these ideas will only take a few minutes and are completely FREE.
1. Day in the life
2. Share a Myth
3. Back in the day
4. Kind words
5. Never knew that
Let us know how you get on!
Happiness Hack - This One Ritual Made Me Much HappierNir Eyal
"Studies show adult friendships have a significant impact on our happiness and well-being. In fact, a lack of close friendships may be hazardous to your health.
To nurture satisfying friendships, you need to spend some quality time with your friends.
But the more professional opportunities come your way, the more time you'll spend away from your real-life friends.
So how do we make sure we maintain the connection? This deck introduces the solution: The Kibbutz."
Leading the Perfect Q&A in Any PresentationSketchBubble
Planning for the Q&A session always helps as this is a fact that every presentation concludes and should conclude with a great question & answer session. Learn the tips to leading the
perfect Q&A in any Presentation.
When you are creating a visuals and want them to look as snazzy as possible, there is a lot you can do to make your images shine with the brightness and glory of a thousand suns. You can add beautiful background textures, have perfectly complimentary fonts, or play with the orientation of your text in different ways. Even so, if you are not careful your text can look boring. Another way to make your presentation slides look spiffy (and certainly not boring) is to change up the way you display your text. Here are ten clever and easy to implement design tips for mixing up your text display and maximizing your design potential.
These slides were used as part of a presentation to United Ways of Iowa member organizations on how United Ways can use social media to engage with their communities. The meeting was held on July 24, 2013, at the Human Services Campus in downtown Cedar Rapids.
This document outlines the agenda and instructions for a workshop on generating ideas for public speaking topics. It instructs participants to brainstorm topics based on their professional experiences and accomplishments from the past month, 6 months, 2 years, as well as skills learned. Participants are then asked to share their top ideas with a group and get feedback on expected audience and questions. The document encourages participants who are interested to sign up to present further on a speaking opportunity and provides additional resources on public speaking.
The document outlines the eight distinctions of a world-class presenter: 1) Get to the point quickly without dramatic distractions. 2) Avoid rambling and keep content concise using less words. 3) Present to persuade by causing changes in mindset, feelings, and behaviors of the audience. 4) Connect with the audience before influencing them by establishing common ground. 5) Sell the "why" of the message before the "what" and "how". 6) Use stories and vivid language to paint pictures in the minds of the audience. 7) Treat the audience as king by helping solve their problems and leaving them better than before. 8) Be authentic rather than polished.
The document provides 10 tips for making the most of a job hunt. The tips include reflecting on why you want to leave your current job, making a good impression in interviews by showing your personality, being clear in communication, avoiding manipulation of interviewers, keeping language concise, acknowledging others, maintaining a professional online presence, tailoring resumes and profiles differently, and organizing information to be easy to remember.
Creative Social Media Content Strategy and Engagement through ImprovisationFrank McDade
This document provides guidance on social media content strategy and engagement by drawing parallels to improvisational acting techniques. It recommends focusing on audience interests and conversations rather than pre-planned content, adjusting strategies in the moment based on feedback, and maintaining goals while allowing conversations to evolve organically. Key aspects of improv like listening, adapting ideas from partners, building on suggestions, and pursuing objectives within scenes are described as beneficial approaches for social media. The document emphasizes engaging authentically with audiences rather than using canned messages.
10 Ways to Keep Your Audience's AttentionBrightCarbon
These days there are so many people vying for our attention that it's difficult to stand out in the crowd. Here are ten ways to keep your audience engaged in everything from presentations, speeches, to online training, and remote learning.
Come learn tips and tricks for managing your reputation, building relationships, and obtaining media coverage as effectively and efficiently as you can.
Are you nervous about an upcoming presentation? Use these tips to step up your presentation game and give the audience an experience they won't forget.
Get Booked on TV, Magazines, Podcasts—and Everywhere ElseTerri Trespicio
What does the media want? That's the question. And when you can answer it, and deliver, you can get and keep media attention. This presentation was delivered at the 2017 Mindshare Summit in San Diego. Presented by Terri Trespicio & Paula Rizzo, co-creators of Lights Camera Expert.
The document discusses the limitations of relying solely on consumer research when developing new products and services. It notes that people are often not good at accurately describing their own preferences and the reasons for their choices. Research subjects may provide answers they think are expected rather than how they truly feel. The document advocates observing how people actually use products and analyzing usage data, as well as getting consumers to discuss choices in story form rather than just giving evaluations. It concludes that while consumer input is still valuable, companies should not let research be the only guide and should have courage to bring unexpected innovations to market.
This document provides an overview of creating slide presentations. It discusses how people are inherently visual communicators and how effective communication is important for careers. While schools often don't teach visual design skills, presentations have become a common way to communicate. The document recommends treating slides as a way to enhance communication, not be the sole communication. It provides tips for sketching ideas, creating diagrams, displaying data simply, and thinking like a designer when creating slides. A case study highlights how Al Gore transformed his public image and communication through an engaging slide presentation about climate change. In the end, the document stresses the importance of unity in slide design through using a consistent grid structure.
FutureM 2014 - The Idea is the Easy Part: Selling Innovative IdeasFutureM
FutureM 2014
The Idea is the Easy Part: Selling Innovative Ideas
Speakers:
Ben Jones (@harperjones) Creative Director, Google
Matt Lindley Director of Innovation, SapientNitro
You've got a big idea. A big BIG idea. But there's no budget. The people around you think it's impossible. The schedule is a mess. Your client wants a product spot that looks exactly like last year's spot, “but fresher.” How do you keep your idea alive with all of the forces arrayed to kill it? Join Ben Jones from Google and Matt Lindley from Sapient as they discuss how to sell through innovative ideas in a world that claims to want them, but kills them off with gleeful relish.
Nail Content Writing & Inspire Readers to RespondBarry Feldman
This document provides guidance on creating effective written content through preparation, planning, and execution. It emphasizes starting with clear objectives and research, then developing an engaging message, story, and voice. The content should elicit emotions, be conversational and fun while calling readers to action. Effective writing requires considering the reader's experience and response above all else.
The document discusses the top 10 pitfalls to avoid when answering reference questions using an email-based reference service. Some of the key pitfalls include not practicing with sample questions, relying on a single source without further research, treating sources like Wikipedia or search engines as authoritative, and providing too much unsolicited information or advice without directly answering the question. The document emphasizes practicing reference skills, evaluating multiple sources, and directly answering the question while providing useful source information.
This document provides tips for pitching ideas to venture capitalists (VCs) in 3 sentences or less. It recommends telling a story to trigger emotion, impressing the VC to get a meeting. Pitches should be short, simple, and memorable, focusing on who you are, the problem, your solution, the market size, your business model and team, and what you're asking for. Effective pitches are prepared with a script and visuals to emphasize key points in a way that follows and makes people want to learn more through questions.
How to Pitch an Idea - Lessons from EMC TV & ToastmastersMatthew Broberg
I talk a lot these days, and it hasn't always been effective.
Four and a half years ago I nearly went to the hospital due to loss of oxygen during a presentation. Today, I'm a multi-year member of Toastmasters International and an anchor for EMCTV at EMC Corporation.
This presentation isn't about my story, but rather some elements inherent to ALL of our stories. Take a moment to review the points within the story arc taught here and reflect on how you can make a killer presentation to your target audience.
Presentation made to Architects and Interior Designers at the Leaders of Design Council in Athens, Greece.
Designers that lead embrace the power of narrative. In a noisy world, you must clearly and succinctly tell your personal and studio’s story to clients, vendors, and staff. Story creates an emotional connection with potential clients that will make you memorable and influence the buying decision. When you harness the power of story in your personal interviews, web site, and case studies, you win better clients, and increase your ability to lead those clients towards success.
Expect to Learn:
Aristotle: The Architect of Persuasion on Why Story Works
Which Stories To Tell
Where To Find Your Stories
How To Structure a Compelling Story - Writing
How To Tell Better Stories - Delivery
Teaching Others to Tell Your Story
The document discusses content marketing strategies that are effective. It recommends creating content that audiences want to consume rather than have to, anticipating audience interests and molding strategy accordingly. It also stresses focusing on learning about your own specific audience rather than relying on general statistics, and providing an engaging presentation with a clear goal and strategy to overcome challenges like audience fatigue.
This document provides 23 tips for advancing one's career in the library field. Some of the key tips include having a good attitude, being willing to take risks, developing new skills, networking, publishing work, and following one's passions. The tips are supplemented by tweets from other library professionals commenting on career advice. The overall message is that an evolving skill set, strong work ethic, and positive relationships are vital for career success in libraries.
The document provides guidance on becoming an effective ambassador and storyteller. It discusses the importance of listening to others, finding your unique voice, and using storytelling to share your message. Tips are given on framing issues, developing compelling stories, and using tools like video to share stories more widely. The goal is to help ambassadors spread the word about their organization and issues in an engaging way.
Messaging and media training workshop summer 2010Dan Cohen
The document provides guidance on effective communication strategies, including developing clear messaging, framing issues, responding to questions from the media, and public speaking skills. Some key points covered include crafting concise key messages, using stories and anecdotes to personalize issues, anticipating different types of questions, and emphasizing one's goals and solutions when discussing problems.
The document outlines the eight distinctions of a world-class presenter: 1) Get to the point quickly without dramatic distractions. 2) Avoid rambling and keep content concise using less words. 3) Present to persuade by causing changes in mindset, feelings, and behaviors of the audience. 4) Connect with the audience before influencing them by establishing common ground. 5) Sell the "why" of the message before the "what" and "how". 6) Use stories and vivid language to paint pictures in the minds of the audience. 7) Treat the audience as king by helping solve their problems and leaving them better than before. 8) Be authentic rather than polished.
The document provides 10 tips for making the most of a job hunt. The tips include reflecting on why you want to leave your current job, making a good impression in interviews by showing your personality, being clear in communication, avoiding manipulation of interviewers, keeping language concise, acknowledging others, maintaining a professional online presence, tailoring resumes and profiles differently, and organizing information to be easy to remember.
Creative Social Media Content Strategy and Engagement through ImprovisationFrank McDade
This document provides guidance on social media content strategy and engagement by drawing parallels to improvisational acting techniques. It recommends focusing on audience interests and conversations rather than pre-planned content, adjusting strategies in the moment based on feedback, and maintaining goals while allowing conversations to evolve organically. Key aspects of improv like listening, adapting ideas from partners, building on suggestions, and pursuing objectives within scenes are described as beneficial approaches for social media. The document emphasizes engaging authentically with audiences rather than using canned messages.
10 Ways to Keep Your Audience's AttentionBrightCarbon
These days there are so many people vying for our attention that it's difficult to stand out in the crowd. Here are ten ways to keep your audience engaged in everything from presentations, speeches, to online training, and remote learning.
Come learn tips and tricks for managing your reputation, building relationships, and obtaining media coverage as effectively and efficiently as you can.
Are you nervous about an upcoming presentation? Use these tips to step up your presentation game and give the audience an experience they won't forget.
Get Booked on TV, Magazines, Podcasts—and Everywhere ElseTerri Trespicio
What does the media want? That's the question. And when you can answer it, and deliver, you can get and keep media attention. This presentation was delivered at the 2017 Mindshare Summit in San Diego. Presented by Terri Trespicio & Paula Rizzo, co-creators of Lights Camera Expert.
The document discusses the limitations of relying solely on consumer research when developing new products and services. It notes that people are often not good at accurately describing their own preferences and the reasons for their choices. Research subjects may provide answers they think are expected rather than how they truly feel. The document advocates observing how people actually use products and analyzing usage data, as well as getting consumers to discuss choices in story form rather than just giving evaluations. It concludes that while consumer input is still valuable, companies should not let research be the only guide and should have courage to bring unexpected innovations to market.
This document provides an overview of creating slide presentations. It discusses how people are inherently visual communicators and how effective communication is important for careers. While schools often don't teach visual design skills, presentations have become a common way to communicate. The document recommends treating slides as a way to enhance communication, not be the sole communication. It provides tips for sketching ideas, creating diagrams, displaying data simply, and thinking like a designer when creating slides. A case study highlights how Al Gore transformed his public image and communication through an engaging slide presentation about climate change. In the end, the document stresses the importance of unity in slide design through using a consistent grid structure.
FutureM 2014 - The Idea is the Easy Part: Selling Innovative IdeasFutureM
FutureM 2014
The Idea is the Easy Part: Selling Innovative Ideas
Speakers:
Ben Jones (@harperjones) Creative Director, Google
Matt Lindley Director of Innovation, SapientNitro
You've got a big idea. A big BIG idea. But there's no budget. The people around you think it's impossible. The schedule is a mess. Your client wants a product spot that looks exactly like last year's spot, “but fresher.” How do you keep your idea alive with all of the forces arrayed to kill it? Join Ben Jones from Google and Matt Lindley from Sapient as they discuss how to sell through innovative ideas in a world that claims to want them, but kills them off with gleeful relish.
Nail Content Writing & Inspire Readers to RespondBarry Feldman
This document provides guidance on creating effective written content through preparation, planning, and execution. It emphasizes starting with clear objectives and research, then developing an engaging message, story, and voice. The content should elicit emotions, be conversational and fun while calling readers to action. Effective writing requires considering the reader's experience and response above all else.
The document discusses the top 10 pitfalls to avoid when answering reference questions using an email-based reference service. Some of the key pitfalls include not practicing with sample questions, relying on a single source without further research, treating sources like Wikipedia or search engines as authoritative, and providing too much unsolicited information or advice without directly answering the question. The document emphasizes practicing reference skills, evaluating multiple sources, and directly answering the question while providing useful source information.
This document provides tips for pitching ideas to venture capitalists (VCs) in 3 sentences or less. It recommends telling a story to trigger emotion, impressing the VC to get a meeting. Pitches should be short, simple, and memorable, focusing on who you are, the problem, your solution, the market size, your business model and team, and what you're asking for. Effective pitches are prepared with a script and visuals to emphasize key points in a way that follows and makes people want to learn more through questions.
How to Pitch an Idea - Lessons from EMC TV & ToastmastersMatthew Broberg
I talk a lot these days, and it hasn't always been effective.
Four and a half years ago I nearly went to the hospital due to loss of oxygen during a presentation. Today, I'm a multi-year member of Toastmasters International and an anchor for EMCTV at EMC Corporation.
This presentation isn't about my story, but rather some elements inherent to ALL of our stories. Take a moment to review the points within the story arc taught here and reflect on how you can make a killer presentation to your target audience.
Presentation made to Architects and Interior Designers at the Leaders of Design Council in Athens, Greece.
Designers that lead embrace the power of narrative. In a noisy world, you must clearly and succinctly tell your personal and studio’s story to clients, vendors, and staff. Story creates an emotional connection with potential clients that will make you memorable and influence the buying decision. When you harness the power of story in your personal interviews, web site, and case studies, you win better clients, and increase your ability to lead those clients towards success.
Expect to Learn:
Aristotle: The Architect of Persuasion on Why Story Works
Which Stories To Tell
Where To Find Your Stories
How To Structure a Compelling Story - Writing
How To Tell Better Stories - Delivery
Teaching Others to Tell Your Story
The document discusses content marketing strategies that are effective. It recommends creating content that audiences want to consume rather than have to, anticipating audience interests and molding strategy accordingly. It also stresses focusing on learning about your own specific audience rather than relying on general statistics, and providing an engaging presentation with a clear goal and strategy to overcome challenges like audience fatigue.
This document provides 23 tips for advancing one's career in the library field. Some of the key tips include having a good attitude, being willing to take risks, developing new skills, networking, publishing work, and following one's passions. The tips are supplemented by tweets from other library professionals commenting on career advice. The overall message is that an evolving skill set, strong work ethic, and positive relationships are vital for career success in libraries.
The document provides guidance on becoming an effective ambassador and storyteller. It discusses the importance of listening to others, finding your unique voice, and using storytelling to share your message. Tips are given on framing issues, developing compelling stories, and using tools like video to share stories more widely. The goal is to help ambassadors spread the word about their organization and issues in an engaging way.
Messaging and media training workshop summer 2010Dan Cohen
The document provides guidance on effective communication strategies, including developing clear messaging, framing issues, responding to questions from the media, and public speaking skills. Some key points covered include crafting concise key messages, using stories and anecdotes to personalize issues, anticipating different types of questions, and emphasizing one's goals and solutions when discussing problems.
This document provides an overview of the key elements of great presentations:
1) Hook the audience with something that subverts expectations or poses an unresolved question.
2) Understand your audience thoroughly to educate them and bring them along.
3) Tell a story using common story structures to inspire or inform the audience.
4) Introduce conflict within the story to keep the audience engaged.
The document provides tips on effective storytelling and messaging. It discusses how storytelling can help humanize issues and make them more relatable through the use of anecdotes. Several steps for crafting a good story are outlined, including starting with a common assumption, introducing conflict, identifying heroes and villains, including memorable details, and showing a path to resolution. Effective framing and developing clear key messages are also addressed.
The document provides an overview of media advocacy and strategies for communicating with the media. It discusses developing key messages, framing issues, identifying what makes a story newsworthy, understanding how the media operates, and tips for effective media relations such as being prepared, focusing interviews, and telling your story through your responses.
The document outlines several secrets to becoming a great journalist, including developing strong writing skills through reading, cultivating curiosity by paying close attention to details, conducting thorough research, respecting deadlines, planning assignments in advance, and mastering social media as an essential reporting tool in the digital age. It emphasizes the importance of verifying all information on social networks through careful fact-checking and investigating user profiles and past posts. Great journalism requires dedication to continuous learning and developing a wide range of essential skills.
Conference presentations are the moment to share your results, and to connect with researchers about future directions. However, presentations are often created as an afterthought and as a result they are often not as exciting as they could be.
In this slidedeck Felienne Hermans shares hands-on techniques to engage an audience.
The talk covers the entire spectrum of presenting: we start with advice on how to structure a talk and how to incorporate a core message into it. Once we have addressed the right structure for a talk, we will work on adding stories and arcs of tension to your presentation. Finally, to really perform as a presenter, we will talk about how slide design and body language can support your presentation.
Community foundation of monterey - LEADers sessionDan Cohen
The document provides guidance and best practices for working effectively with the media. Some key points covered include:
- Developing clear and concise key messages and staying focused on goals when communicating with the media
- Thinking strategically about target audiences and using a variety of dissemination strategies beyond just mainstream media
- Preparing for interviews by anticipating questions and practicing delivering messages
- Focusing on newsworthy angles like controversy, conflict, solutions, trends and personal stories when discussing issues with reporters
- Learning to address difficult questions by bridging to prepared key messages and not getting defensive.
Storytelling - Its not just the why, but its the howDan Cohen
The document provides guidance on effective storytelling and communication strategies. It discusses framing issues, sharing stories on social media, developing a story bank, and telling stories to further organizational goals. Specific tips include starting with a common assumption, introducing conflict, including memorable details, and showing a path to resolution.
The document outlines the agenda for a social media marketing class, including a discussion of articles, homework from the previous week, and an overview of key concepts like the "cardinal rules" of social media marketing. It also provides information on tools and best practices for using Twitter for business purposes.
Educating Decision Makers & Telling Our Story: Advocacy Lessons from the Wiza...Jim McKay
This document provides guidance on advocating for public policy changes to support children and families. It discusses key advocacy concepts like defining goals, assessing issues, and determining effective messaging strategies. It also addresses common myths about advocacy, how non-profits can advocate and lobby within legal guidelines, and tips for educating decision makers through meetings and media outreach. The overall message is that collective advocacy from committed groups can create meaningful policy changes to improve outcomes for children.
This document discusses using social media for fundraising and information sharing by charities. It provides tips and examples from the Beating Bowel Cancer charity's social media use, including being informal, engaging, and going beyond just sharing information to actively participating in conversations. Case studies are presented on measuring social media impact from a running event. Key recommendations are to sort out social media measurement metrics, focus on telling compelling stories, and let others do the sharing. The "magic three" of social media, email, and websites are discussed as complementary channels to drive different types of actions.
Business And Bagels: Why Leadership MattersJason Archer
Michigan State University Broad College of Business Presents this seminar. Learn the five key leadership lessons from a four year case study in re-branding a communication strategy for a worldwide non-profit. Jason will provide practical take-away tips and principles you can use to resource your communication and team-building strategy.
Get More Out Of Your Social Media @Home @Work @LargeJay Oatway
Stop toying with social media and start making it work for you. Get more out of the time you spend on Facebook, Twitter and LinkedIn (or any other social media site).
Grow beyond your close-knit collection of old friends, and discover thousands of like-minded people who are waiting to engage with you in conversations about the things you are most passionate about. Leverage these relationships to stay on the cutting-edge of insight and know-how.
Learn how to develop your personal media empire (and your army of followers) to pursue the things that matter most to you—personally, professionally, or even on a humanitarian scale.
Unlock the secrets to building an authoritative presence across a wide range of sites with minimal effort.
If you are going to spend time online anyway, why not convert that energy into Star Power? It’s easy when you know how, and it requires no special computer skills.
The document provides tips and strategies for public relations, event planning, communications, and media relations. It discusses developing key messages and stories, understanding audiences, framing issues, responding to questions from reporters, and tips for effective interviews. The overall focus is on planning communications to achieve organizational goals and priorities through various media and dissemination strategies.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
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1. 8 Journalism Techniques
Communicators Should
Know
Stacey Derk
marketer ∙ writer ∙ designer ∙ geek
Remove this “sticky
note” before
presenting.
This deck contains
speaker notes meant
to be highlights, not
a full script.
Enjoy!
6. Who should
care about this
story?
What does this
story have to
do with me?
What do I have
to do?
Is this relevant/
timely?
When do I
have to act?
Was this near
me?
Where do I
have to go?
Why should I
care?
Why should I
keep reading?
How am I
supposed to
respond to
this?
How do I
proceed?
2. The real who, what, when, where, why & how
Who is it
about?
What is it
about?
When did it
happen?
Where did it
happen?
Why did it
happen? or
Why did they
do it?
How did it
happen? or
How did they
do it?
Questions about the story
Relevance to me
14. 6. Write to the funnel
Most important
or relevant
Least
important or
relevant
15. 6. Write to the funnel: Sub-point on length
Newspaper:
• Columns/op eds ~200-500 words
• Stories - large metro/national ~1200 words
• Stories – regional/local ~600-800 words
Magazine:
• Stories ~1400 words (~2 pages)
• Depth features ~3000-4000 (4-5 pages)
• Mini-features ~80-120 words
8.5x11 typewritten page (12pt – Times New Roman)
• ~250-300 words double-spaced
• ~500-600 words single spaced
Online publications:
• e-newsletter articles ~500/800 words
• mini-features ~80/120 words
• blogs ~100-500 words
Typical
Word
Counts
17. 7. Effective hooks and blurbs
Blurb Headline
hook
Paragraph
ending hook
Quick bytes of info
Read the article!
Read the article! Keep reading!
Use “teasers” cautiously/sparingly
19. 8. Choosing images
Images to drive interest: Tell the story, or make
them curious
Images to drive understanding or retention: A
picture, chart or map is worth a thousand words
Look for this
door, call box on
right
20. Tools and Resources
Win 8: screen clipper
Word/Outlook: word count
Word/Outlook: readability
Word/Outlook: Thesaurus
A camera!
Chicago Manual of Style
Images: iStockphoto.com, bing (watch copyrights)
21. Stacey
Derk
To connect with
Stacey!
Email:
sderk@vnextconsulting.com
LinkedIn:
About Stacey: Stacey has been helping people and companies
figure out what they want to say and how to say it for over 20
years. After earning a BA in Journalism and Advertising at UNC-
CH, she was an editor at a magazine on the East Coast, but soon
succumbed to the siren song of technology. Through roles in
marketing, sales, program management and product
management, Stacey gained experience in all aspects of
promoting and selling products and services. She has sold to the
federal government and large corporations, trained thousands of
people on software and leadership, marketed in Japan and
Australia, led communications strategy and execution for groups
large and small, managed millions in marketing budgets, and
written speeches and coached executive presenters speaking to
20,000 people. All the while, she’s leveraged her foundation in
journalism to create credible, engaging, informative content.
In 2010, after 18 years at Microsoft, she left and joined Simplicity
Consulting, to focus on helping individuals and businesses
communicate more effectively as a consultant, speechwriter, and
coach. In addition to her communications, marketing, and sales
background, Stacey is a certified Myers-Briggs Type Indicator™
facilitator.
Editor's Notes
Storytelling, brand journalism, and content strategy are the current industry trends captivating traditional communications and marketing. At a recent“Ask the Expert” session held at Simplicity Consulting, Inc. in Kirkland, we discussed eight techniques, borrowed from journalism, that every communicator can use to instantly refresh their content.Know your audienceWrite headlines not subjectsDelivering the real who, what, when, where, why and howStop burying the leadFind the storyWrite to the funnelEffective hooks and blurbsChoosing photosI choose these eight journalism tips, because I thought communicators could most consistently apply them to get immediate impact. This deck was targeted toward written journalism, but all the techniques would also work for broadcast journalism/videos.Feel free to ping me if you have any questions.
It used to be marketing was on one side of the writing spectrum and journalism was on the other. Now we’ve got a lot of new areas in between:from brand journalism/content strategy (more on the journalism side) and content marketing (more on the marketing side). But the key lesson from classic journalism – tell a story, briefly that communicates something to the reader – sounds like what we do in marketing now!
Demographics – Who are they?Usually top-of-mind when thinking about knowing your audienceAre they sales, engineers, global, local, customers, partners, old, young, in-between? What do you know about them that’s visible or invisible? How might that impact how you write for them? Non-native English speakers (be careful with readability, colloquialisms, contractions, humor)Customers – don’t use internal acronymsGroups with specific traits – e.g. are they more literal, familiar with metaphors and vision-speak? If not, don’t use.Purpose - Why are they reading?Have to know why they are reading/consuming your/this piece of information.Demographics for publications like the Wall Street Journal and Vanity Fair might be similar, but people are reading them for different purposesThis can impact cadence, word choice, use of humor, illustrationsAttention Span - How long do you have their attention?This is especially important now that there are so many ways to consume informationWhat’s the most likely way they will consume this information? On the phone? Between meetings? Are they going to focus and read it (unlikely!)?This can impact length of stories, type size, cadence and formality of writing, types of images
It’s not just about the story (standard who, what, where, when, why & how)It’s about the reader -- Make it relevant!Get in the reader’s shoes – not just about the story, about their role in the storyTacticsUse a chart similar to this slide, and answer the questions for your contentMake a mindmap with the reader in the middle and who, what, where, when, why & how as the first set of bubbles
One of the most common issues I see in corporate communicationsThe lead (like leader, not pencil lead) of the story is the key point of the storyBurying the lead is putting that key point somewhere toward the middle or end of the storyThe key is knowing what the lead really is – which means the piece of information most important to your audience! Is there something they need to act on?That’s critical for them to know – put it first (or at least in the first paragraph)Sometimes communicators “bury the lead” on purposeIf they are trying to sugar-coat bad news, criticism or an unwelcome messagePosition the information well, but it does a disservice to your reader to hide bad news The verbal method of “sandwiching” criticism or bad news (compliment/criticism/compliment or good news/bad news/good news) doesn’t work in print – because you can’t know if someone will read beyond the opening point Sometimes they keep the most important piece of information to the end, using it as a “tease” to keep people reading (like putting the categories people care most about at the end of the Academy Awards ceremony).Unless people are extremely compelled to keep reading (they may have won, they REALLY care about it), likely they’ll stop reading before they get to the key pointTeasing only works so many times before it becomes old – if you do it a lot people will start skipping to the end if they want to know, then the rest of the great story you’ve written is wasted. But most often, the lead gets buried because communicators are looking at the key point from their point of view, instead of their audience’sClassic journalism exercise: you’re tasked to write a story previewing the budget and new programs being discussed at a district planning meeting for teachers. The story will be included in the elementary school newsletter that’s sent home with students every MondayThe planning meeting is 8am – 5pm on Thursday at the state education offices Critical topics being covered at the meeting:The annual budgetSchool performanceThe new parent integration programMandatory teacher trainingWhat’s the lead? Often people will choose something related to the story they are tasked with – previewing the budgetBut the lead of the story is actually – “School’s out next Thursday” because that’s what’s most important to the audience of the newsletter (parents and children)
Why are headlines important?8-10 people will read headline copyonly 2 of 10 will read the rest of the storyWhat does/can a headline do:Attract – get the reader’s attentionuse vibrant wording (e.g. fear, war, brilliant, fails, horrifying, ultimate)don’t be afraid to be negative to get attention (within reason, based on your audience & publication)E.g. “The 5 worst things you could do”, “the biggest fears…”, “the most hated words…”Engage – interact with the reader, make them curiousDon’t be pushy (you, you’re, must, should)Use enough words to get the point across, but not too longInform –What’s the benefit to the reader? If this is all they read, can the title tell them something useful?Headline tactics:Write in present tense (e.g. “Obama hosts the winning team” – even if it happened yesterday )Be careful about wordplay or humor (sometimes clever is good, sometimes it’s cringe worthy). Be especially careful if you have a heavily non-native English speaking audienceExamples on the slide: “New Jersey Pulls the Plug on Tesla” – funnier if you know Tesla is an electric car, but still makes sense if you don’t“Herbalife wilts on news of FTC investigation” (Herbs wilt – funny, maybe?)Challenge yourself to keep headlines under 75 characters (most of the titles in the slide are less than that)Both Outlook and Word have a word count tool – look for it toward the left of the Review toolbarKeep an idea file/tracking fileKeep a file of headlines you likeFigure out what makes them work for you to make a templateUse them with editing wording when you’re not feeling creativeMeasure what headlines work well with your audiencee.g. Outbrain found articles with worst or other negative superlatives got 65% more click-throughs then those with positive headlines for their readership, this doesn’t hold true on all sites though
Find the story and tell it!A story is something with a beginning, middle and end – it doesn’t always have to have a narrativeThink about pitching this to your reader – is it exciting and relatable or dull, dull, dull?Is there something people can visualize in their mind? Or put themselves in the scenario?“When you’re in the cafeteria next time, look for…” – people can imagine themselves in the cafeteria“Grab a cup of coffee, take a deep breath, and begin…”“Remember the last time you…”Find the human element. People like to read about people.They need to care – either be invested themselves or invested in somebody else.That’s one reason charity ads tell the story of one puppy or one boy or girlInspire curiosity – get people to wonder “what happens next..” (more on that in hooks)Engage people’s emotions and senses within bounds – you need to respect your audience and make it appropriate for them, but even in business environments people get more engaged when they feelUse words that evoke emotionsdisturbingtriumphantgleefulBuild tension in a story – “something bad is happening, whatever will we do?” - that then gets solved with something good – or a more positive world view.
Be brief!!Reading
Write most relevant to least relevantThis is from the old world of newspapers that were hand pasted – if your story went too long, or if the space it had to fit in became smaller (a hot new story came in), the editor would just cut off paragraphs from the end of your storyIt still works well today -- if your reader stops reading, they’ll still have the critical infoIt also makes it easier to edit if your newsletter or email gets too long – just cut off the end like in the old daysA corollary to this is -- Be brief!! Nowadays even feature articles are getting shorter -- people have short attention spans, and small blasts of timeKnow your audience – do they want deep information, or are they browsing?If they want deep information, you may be able to go longer, and spread information out fartherBut if readers are just browsing and likely to stop reading early, put the important info up-frontAlso -- the less they care, generally the less they’ll readTactics:Use a mind maponce you have the key content areas on the map give each a priority numbermake sure the higher priority numbers go earlier in your article – and if you mark it lower than pri 3 – consider just leaving it outTo paraphrase a quote – be as simple as you can be, but no moreThis is really a fiction technique, but it works well here -- Kill your darlings Cross out every word/line that’s not advancing the story or communicating critical informationOnly add back in the words or lines that are critical to give the story flowKeep in mind – it takes more time to write a crisp, concise story than a long one - “I would have written a shorter letter, but I did not have the time.” ―Blaise Pascal (also attributed to Ben Franklin and others)
What’s a blurbA short summary of a story Why might you blurbShare quick bytes of informationWall Street Journal Blurbs (photo on left of slide) – most less than 20 words. If you scan these, you get the gist of the story, and they always have the page with the full story at the end. Often newsletters will do this with a [more] link at the endGive people a “tease” of information to make them curious enough to read the whole articleTeaser blurbs are dangerous – use them sparingly “click here to find out more” “and the winner is” They work well on tv (stay tuned to find out…), but not so well in print—unless people really, really care, a teaser blurbjust means they won’t click AND they didn’t learn anythingWhat’s a hook?a story technique to “hook” the reader’s attention so they keep readingHeadline Hook -- headlines that attract and engage the reader’s attentionParagraph ending hook – Similar to chapter hooks used a lot in books to keep readers from stopping reading at the end of a chapter -- “oh no, the hero is in peril” or sets up a fascinating question – answered by research in the next chapterCan also be used at the end of paragraphs in an article Set up some tension – relieve it in the beginning of the next paragraph Recent example: in this fast pace world, there’s just no keeping up with the interruptions and the constant pressure to multitask (OH NO – what will I do?)[next paragraph] But we have some great researched-based tips…
Lots of reasons to use images, other than the pure visual appealThe two main reasons for journalism: Drive interest or attract attention: Images to drive interest (slide:Chobani – if I like Chobani, I’ll probably at least glance at the story)Tell the story, or make them curious. (slide: skeleton with phone, woman kissing frog)Can just be purely eye-catching. Think magazine covers – Rolling Stone covers, book covers. People love pictures of people! Especially if they might see themselves, or someone they know.Images are used more and more in journalism, even in serious publications. TheWall Street Journal used to be really text-dense, now more images – especially for clarity (all newspaper photos on the slide are from the Wall Street Journal). Drive understanding or retention: A picture, chart or map is worth a thousand words This can really help with being brief – a chart or image can save lots of wordsMany people are visual learners – so presenting the information in a visual as well as written format can help comprehensionTypes of images:Tables, charts, maps, quick summaries (slide:broadband competition map, table with product comparisons)Photo references, screen shots (slide:photo of elevator lobby door)Cut-outs, takeaways (slide: no, not now, never summary story summary) – can get reader’s attention, tells the story in brief, readers could clip/photo it for reference/reminderInfographics – not just for USA Today anymore
Tools and ResourcesImages:Use the Windows snipping tool – a small image of the form or toolbar or webpage can save readers a lot of timeUse your camera! Sometimes it’s easier to just take your own photo, than try to find an appropriate image or worry about image licensingMake sure your photo quality matches your publication formalityformal publication – make it professional lookinginformal publication – “disposable” or timely content – it’s ok to be more informal (e.g. the newspaper photos in this deck)Get images from the web via Bing or Google – just make sure they’re licensed to use where you want – creative commons, or often if the image creator isn’t a professional you can just email them and get permissionStock photo sites – istockphoto.com is a great site with (mostly) reasonable prices and generous licensing terms, there are quite a few others tooWriting Style ManualsThese manuals outline grammar rules, capitalization, punctuation…The two most common ones are the AP Stylebook and the Chicago Manual of Style At Microsoft, unless there is a product/group specific style manual, the Chicago Manual of Style is the default (if you’re a vendor working on a Microsoft project, you can access it by going to the MS Library site and searching on “Chicago Manual of Style” otherwise, it’s on the web (subscription needed) at www.chicagomanualofstyle.com The AP Stylebook is at www.apstylebook.com – you can buy a hard copy or get an online subscription for $26/year. Both are available at any bookseller or libraryMicrosoft Office ToolsWord Count – available in Word & Outlook (Review toolbar, toward the left side)Thesaurus – available in all the Office 2013 apps (Review toolbar, toward the left, or Alt-F7)If you use these tools a lot – it’s helpful to either memorize the keyboard shortcut (Thesaurus = Alt-F7) or add them to your Quick Access Toolbar (QAT)The QAT is that little toolbar that sits above or below the big toolbars – it usually has “save” “undo” “redo” and those type of commandsTo add items to that toolbar the easy way, just right-click on the toolbar button you want to add (Word Count), and choose “Add to Quick Access Toolbar”You can customize the order of the toolbar, or add more menus by clicking on the little downward facing triangle with the line above it at the end of the QATReadability – both Outlook & Word have this functionality – see below on how to set it up and how to use it. This can be really handy if you’re writing information for a global audience with large numbers of non-native English speakers. Try to keep the readability scores fairly low, to increase the probability that everyone in your audience will understand what you’ve written. Test your document's readabilityWhen Microsoft Outlook and Microsoft Word finish checking the spelling and grammar, you can choose to display information about the reading level of the document, including readability scores according to Flesch Reading Ease and Flesch-Kincaid Grade LevelEnable readability statisticsOutlookClick File, and then click Options.Click Mail, and then, under Compose Messages, click Spelling and AutoCorrect.Click Proofing.Under When correcting spelling in Outlook, make sure the Check grammar with spelling check box is selected.Select the Show readability statistics check box.After you enable this feature, open a file that you want to check, and check the spelling. When Outlook or Word finishes checking the spelling and grammar, it displays information about the reading level of the document.WordClick the File tab, and then click Options.Click Proofing.Under When correcting spelling and grammar in Word, make sure the Check grammar with spelling check box is selected.Select Show readability statistics.After you enable this feature, open a file that you want to check, and check the spelling. When Outlook or Word finishes checking the spelling and grammar, it displays information about the reading level of the document.Understand readability scoresEach readability test bases its rating on the average number of syllables per word and words per sentence. The following sections explain how each test scores your file's readability.Flesch Reading Ease testThis test rates text on a 100-point scale. The higher the score, the easier it is to understand the document. For most standard files, you want the score to be between 60 and 70.The formula for the Flesch Reading Ease score is:206.835 – (1.015 x ASL) – (84.6 x ASW)where:ASL = average sentence length (the number of words divided by the number of sentences)ASW = average number of syllables per word (the number of syllables divided by the number of words)Flesch-Kincaid Grade Level testThis test rates text on a U.S. school grade level. For example, a score of 8.0 means that an eighth grader can understand the document. For most documents, aim for a score of approximately 7.0 to 8.0.The formula for the Flesch-Kincaid Grade Level score is:(.39 x ASL) + (11.8 x ASW) – 15.59where:ASL = average sentence length (the number of words divided by the number of sentences)ASW = average number of syllables per word (the number of syllables divided by the number of words)