1. Client: Mountain to Sound Motorcycle Rentals Date: 2-6-07
Project: Print campaign for motorcycle rental company
Job Number: 3 (option 1)
WHY ARE WE ADVERTISING?
Spring is coming up, so Mountain to Sound Motorcycles wants to get a head start on the rental season.
WHAT IS THE ADVERTISING TRYING TO ACCOMPLISH?
To let people know they can rent motorcycles (including Harleys) in the Seattle area.
WHO ARE WE TALKING TO?
70% male, 30% female. Ages 30 – 55. The target audience has been on a motorcycle at some point in their lives,
but hasn’t ever owned one. They’re mostly family and business men and women who are looking for new, but
short, adventures.
WHAT IS THE ONE MAIN POINT WE’RE TRYING TO GET ACROSS?
Renting a motorcycle is a great way to add a little excitement to your life.
WHAT ARE THE REASONS TO BELIEVE THIS?
Get on a motorcycle, and you feel instantly free. It’s also a chance to look like a badass, however briefly.
Motorcycle rentals are a relatively cheap way to get a thrill.
MANDATORIES
Company name
THIS MIGHT HELP
http://www.mtsma.com/
(For Agency Signature) (For Client Signature)
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