A presentation that looks at some of the ways web 2.0 can help entrepreneurs and small business owners.
This was part of NSW Small Business Month in September 2008.
A presentation that looks at some of the ways web 2.0 can help entrepreneurs and small business owners.
This was part of NSW Small Business Month in September 2008.
St Galler Internettag Michael Altendorf Adtelligence - Big Data, Personalizat...Michael Altendorf
Präsentation zum St Galler Internettag in Zürich/Schweiz, März 2013. Adtelligence provides eCommerce optimization & customer intelligence solutions that increase advertising effectiveness through machine learning, leading to improved conversion rates and increased revenue.
The Adtelligence Convert+ solution is a cloud-hosted service that delivers real-time web page customization that personalizes and optimizes the user’s experience, taking advantage of customer demographics, social networking, and product interest information on any device & fully automated. For more information www.adtelligence.de
Social Commerce and real time personalization - Adtelligence presentation NOA...Michael Altendorf
How Facebook and social media changes the internet. Social Commerce and next Generation real time personalization of the web
Noah conference London 2011, Adtelligence, Michael Altendorf
Next big things in Intenet 2013 - Big Data, Social, Mobile and Real Time Pers...Michael Altendorf
Key internet Trends 2013
Predictions to the next big wave of Internet trends
Big Data
Social networks
Mobile Technology
The Internet of Things
Augmented Reality
The Future – Real Time Personalization
PS: This is the presentation of a lecture! There is a big White Paper upcoming in October!
ADTELLIGENCE White Paper: Monetizationof strategies and business models for S...Michael Altendorf
Within the past two years, the amount of social networks and online communities have grown faster than anything else on the Internet and the number of people associated with those networks continue to dominate the Internet space. Unfortunately, almost all social networks today continue to endure very high costs with very low monetization rates. Monetization occurs directly (through monthly subscribers, “Freemium”, or virtual-goods models) or indirectly. Mainly through advertising based business models and first attempts to include e-commerce. Only vendors in Asia and some western platforms started to implement a virtual economy with goods and currency.
Most Social networks are today unsuccessful in their advertising strategy because they target an enormously large mass of heterogeneous users. First-generation targeting models (including semantic, contextual or behavioral targeting) don’t help either because these models are not tailored to the needs of social networks.
Social Profile Targeting leveraging the (demographic, interests and geographic user information), on the other hand, is built around the information within user profiles, users’ connections to other users, and the data entered by users themselves – to provide more exact data to reach target audiences.
ADTELLIGENCE offers exactly this kind of targeting technology, which provides an interface between individual user profiles and classic target-group descriptions. Through a simple user interface based on newest Web 2.0 technology, advertisers can easily define their target audiences / groups and in real-time, get reports on the success of their campaign and target delineation. ADTELLIGENCE’s targeting technology not only helps increase advertising revenue for social networks, but can also be used to implement other effective revenue channels like ecommerce, gaming monetization or marketing intelligence, social media monitoring and web analytics.
There is not just one perfect, “universal” business model for social networks, but nevertheless, the best business model will always be a mix of different approaches that can continuously be developed and combined. The users will decided which model they like. Ask them, they will tell you what they want, to deliver user generated content
Entrepreneurship bootcamp the Art of the Start - Raising Capital, Business Mo...Michael Altendorf
updated Version! How to raise venture capital, how to write a business plan, how to pitch to a venture capitalist, financial modeling, porter 5 Forces, Business model canvas, Crossing the Chasm, Steve Blank customer development etc etc
Startup Stage - Marketing Technology - Presentation by David Mail, Co-Founder & CEO of Adjesty at the NOAH Conference London 2017, Old Billingsgate on the 2nd of November 2017.
http://www.optimiseevents.co.uk/index...
Optimise Events seminar, discussing the topics of cloud computing, social media and online marketing.
Speakers:
Ian Summerfield - Optim IP
Joe Baily - Generate UK
Mike Robinson - Generate UK
Guest Speaker:
Liz Jackson MBE - Great Guns Marketing
Startup Stage - Recruitment - Presentation by Terence Hielscher, Founder & MD of MoBerries at the NOAH Conference Berlin 2017, Tempodrom on the 23rd of June 2017.
St Galler Internettag Michael Altendorf Adtelligence - Big Data, Personalizat...Michael Altendorf
Präsentation zum St Galler Internettag in Zürich/Schweiz, März 2013. Adtelligence provides eCommerce optimization & customer intelligence solutions that increase advertising effectiveness through machine learning, leading to improved conversion rates and increased revenue.
The Adtelligence Convert+ solution is a cloud-hosted service that delivers real-time web page customization that personalizes and optimizes the user’s experience, taking advantage of customer demographics, social networking, and product interest information on any device & fully automated. For more information www.adtelligence.de
Social Commerce and real time personalization - Adtelligence presentation NOA...Michael Altendorf
How Facebook and social media changes the internet. Social Commerce and next Generation real time personalization of the web
Noah conference London 2011, Adtelligence, Michael Altendorf
Next big things in Intenet 2013 - Big Data, Social, Mobile and Real Time Pers...Michael Altendorf
Key internet Trends 2013
Predictions to the next big wave of Internet trends
Big Data
Social networks
Mobile Technology
The Internet of Things
Augmented Reality
The Future – Real Time Personalization
PS: This is the presentation of a lecture! There is a big White Paper upcoming in October!
ADTELLIGENCE White Paper: Monetizationof strategies and business models for S...Michael Altendorf
Within the past two years, the amount of social networks and online communities have grown faster than anything else on the Internet and the number of people associated with those networks continue to dominate the Internet space. Unfortunately, almost all social networks today continue to endure very high costs with very low monetization rates. Monetization occurs directly (through monthly subscribers, “Freemium”, or virtual-goods models) or indirectly. Mainly through advertising based business models and first attempts to include e-commerce. Only vendors in Asia and some western platforms started to implement a virtual economy with goods and currency.
Most Social networks are today unsuccessful in their advertising strategy because they target an enormously large mass of heterogeneous users. First-generation targeting models (including semantic, contextual or behavioral targeting) don’t help either because these models are not tailored to the needs of social networks.
Social Profile Targeting leveraging the (demographic, interests and geographic user information), on the other hand, is built around the information within user profiles, users’ connections to other users, and the data entered by users themselves – to provide more exact data to reach target audiences.
ADTELLIGENCE offers exactly this kind of targeting technology, which provides an interface between individual user profiles and classic target-group descriptions. Through a simple user interface based on newest Web 2.0 technology, advertisers can easily define their target audiences / groups and in real-time, get reports on the success of their campaign and target delineation. ADTELLIGENCE’s targeting technology not only helps increase advertising revenue for social networks, but can also be used to implement other effective revenue channels like ecommerce, gaming monetization or marketing intelligence, social media monitoring and web analytics.
There is not just one perfect, “universal” business model for social networks, but nevertheless, the best business model will always be a mix of different approaches that can continuously be developed and combined. The users will decided which model they like. Ask them, they will tell you what they want, to deliver user generated content
Entrepreneurship bootcamp the Art of the Start - Raising Capital, Business Mo...Michael Altendorf
updated Version! How to raise venture capital, how to write a business plan, how to pitch to a venture capitalist, financial modeling, porter 5 Forces, Business model canvas, Crossing the Chasm, Steve Blank customer development etc etc
Startup Stage - Marketing Technology - Presentation by David Mail, Co-Founder & CEO of Adjesty at the NOAH Conference London 2017, Old Billingsgate on the 2nd of November 2017.
http://www.optimiseevents.co.uk/index...
Optimise Events seminar, discussing the topics of cloud computing, social media and online marketing.
Speakers:
Ian Summerfield - Optim IP
Joe Baily - Generate UK
Mike Robinson - Generate UK
Guest Speaker:
Liz Jackson MBE - Great Guns Marketing
Startup Stage - Recruitment - Presentation by Terence Hielscher, Founder & MD of MoBerries at the NOAH Conference Berlin 2017, Tempodrom on the 23rd of June 2017.
Best of NOAH 16 London Startups - Presentation by Brian Smillie, Founder & CEO and Roger Gosine, Co-Founder of Beezer at the NOAH Conference Berlin 2017, Tempodrom on the 23rd of June 2017.
Business market landscapes are evolving and companies need to act fast to stay relevant.
This deck talks about why this shift is happening and how you stay ahead in your own industry.
Included are 7 ways to future-proof your business and reinforce your position in the market.
If you want the deck for yourself you can download it using the following link ---> https://bundl.buzz/future-proof
Startup Stage - Classifieds - Presentation by Terence Hielscher, Co-Founder & COO of MoBerries at the NOAH Conference London 2016, Old Billingsgate on the 10th of November 2016.
Daniel Waterhouse of 3i (http://www.3i.com/) discusses investment options for start-ups, what VCs are looking for and how that impacts on your business.
Entrepreneurship Lecture - How to Start a Startup MBA School - University Man...Michael Altendorf
3 Phases of a Startup
-Standup
-Startup
-Scale Up
Mannheim university
Fundraising, How to find a business angel
Hype Cycle & Geoffrey Moore Crossing the Chasm
From Ideation to MVP and First real product
Team Building
Fundraising
Startup Books
Intro Presentation - Future of eCommerce - Big Data, Social, Mobile & Real Ti...Michael Altendorf
Big Data
Welche Bedeutung hat die neue Datenvielfalt für Ihr ebusiness? Wie kann man die heutigen Daten wie Shop- und Kaufdaten, CRM-, Marketingdaten und die Daten aus dem BI System für Ihr Geschäft nutzen? Welche Möglichkeiten bietet social CRM und Customer Intelligence für das Retention- und Loality Marketing?
Real Time Personalization
Welche Möglichkeiten bietet Echtzeitpersonalisierung für das E-Commerce Geschäft? Wie kommen die enormen Conversion Steigerungen zustande? Welche Daten sind hierfür nutzbar?
Social Media
Facebook Advertising und Social Targeting: Wie kommt man zu einem positiven ROI und zur erfolgreichen Nutzung von Facebook Werbung. Wie monetarisiert man Fans? Was ist eigentlich der Wert eines Fans für ihr Geschäft?
Mobile & Location Based Services
Cross Channel Marketing: Was sind die Strategien im stationären Handel? QR Codes, WAP Push Messages und Echtzeitgeoinformationen schaffen neue Möglichkeiten und lassen online und offline zusammenwachsen.
ADTELLIGENCE - Social Targeting & Permission Marketing - Die Zukunft der Onli...Michael Altendorf
ADTELLIGENCE - Social Targeting & Permission Marketing - Die Zukunft der Online Werbung im Social Web Januar2011
Von Michael Altendorf / CEO ADTELLIGENCE GmbH
Monetarisierung von Social Networks Medientage 2009 MünchenMichael Altendorf
Dies ist die Präsentation für die Medientage in München.
Beim VDZ ist ein 150 Seiten langes White Paper von ADTELLIGENCE über das Thema verfügbar, oder hier auch die Version in englisch.
Kapitel 3 Geschäftsmodelle im Internet / Web 2.0 Michael Altendorf Multimedia...Michael Altendorf
Geschäftsmodelle im Internet:
Grundlagen
Definition
Beschreibung eines Geschäftsmodells
Beispiele und Schlagwörter
Geschäftsmodelle
Brokerage Modell
Advertising Modell
Infomediary Modell
Merchant Modell
Manufacturer Modell
Affiliate Modell
Community Modell
Subscription Modell
Utility Modell
Fazit
Internet Geschäftsmodelle
Design Template von Osterwalder, Aufteilung nach Rappa -The digital Enterprise sonstige Quellen am Ende,
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Attending a job Interview for B1 and B2 Englsih learners
Adtelligence - Starting a company in Germany - Mannheim MBA School
1. ISSUES OF THE NEW GERMAN MITTELSTAND
KPMG /ESSEC
MANNHEIM MBA SCHOOL
Michael Altendorf
OCT 2011
2. Agenda
1. Overview ADTELLIGENCE
2. High Growth Market
3. Product & Technology
4. Business Model
5. The Art of the Start
6. Financial issues
7. Starting in Mannheim
8. Competing with Silicon Valley
9. Scaling the company
10. +/- Germany
4. The Future is the Social Web
»Theearly phases,may still be in
its
Social Web
but it is likely to transform
the fundamental businesses
of the Internet
far more rapidly than the
incumbents anticipate.
»
(Accel Partners – The rise of the Social Web, 2009 /
Facebook investor)
Source: Computer History Museum 1979
6. About Us
Founded in 2008 Awards 2010 & 2011
Located in Mannheim, Düsseldorf, London
Team of 25+ tech- and media experts from e.g. SAP,
Google, T-Systems and IBM
1 of 10 Facebook preferred developer consultants in
Connected to e.g.
Europe
Only certified Facebook Advertising provider (API)
Performance:
Manage terabytes of data
Deliver billions of impressions
Cloud based solution
Simple & efficient scalability
Highest security and redundancy
7. References
We increase your revenues and decrease your costs through automation.
15. Product Experiences
Publisher - Ad booking platform
Business Intelligence Social Targeting &
Personalization Engine
Social DSP+ - Ad booking for
Facebook
Sales Funnel Analytics
16. Product
How it works
1. Data is captured on a social network such as Facebook
2. Matching data with targeted audience in real time
3. Matching with the right ad
4. Marketing Intelligence to prove the result and recommend
audience optimization
18. Business Models
Two options to make money:
1.) Revenue Share with Agencies
2.) We sell a SaaS license
eCommerce, Publishers & sales houses
subscribe on a monthly basis and can use our
white label platform for their clients
The ADTELLIGENCE platform combines all chains in one
platform from advertisers/agency to publishers‘ website
19. The art of start
How to start a VC funded
startup in Germany?
20. How did we start the company?
Like in every country:
Learn from others – Events, Networking
Talk to other founders, VCs, and Professors
Learn in Silicon Valley and start in Europe
Read books startup books from real entrepreneurs
Learn from the stars - Watch youtube videos on Entrepreneurship e.g. Stanford Entrepreneurship corner
German specials
Ask for subvention programs like Exist (funding for young entrepreneurs from university)
Get money from the state - 9 months salary reduced to 65%+300€ based on former salary
German Accelerator – up to 6months free offices, mentoring and support directly in Silicon Valley
Question to the audience: What do you get in France when you start a company?
22. Where to get Money from for your first Business?
Like in every country:
You have to now the lawyer of the billionaire to get introduced
Go to a bank to get money? – How much do we get? 0€
Your own money
Family, Friends & Fools
German specials
VC scene was very exclusive in the past
New incubators start in many cities like Y Combinator, Seedmatch and others
We started a VC speed dating in Mannheim where entrepreneurs can speak to ~25 angels & VCs one by
one
Question to the audience: How is the private equity/ VC scene in France?
24. Starting in Mannheim, but why?
Like in every country:
Good network in your home area
Go to a bank to get money? – How much do we get? 0€
Your own money – I was 28 there was not enough
Family, Friends & Fools
ADTELLIGENCE specials
Co-founder still works for SAP
No money to move to London or US - we now have 1 person for biz dev in London
Silicon Valley VC’s were not interested in the first 2 years, now they start calling us
Question to the audience: Is Paris the only hub where it make sense to start a company?
26. The Social Web is coming with disruptive market force
in 3 core markets
COMPETITOR OVERVIEW - FAR AWAY BUT FAST MOVING
http://www.slideshare.net/tkawaja/presentations
Highly confidential
28. From Mannheim to London and Palo Alto
For a European expansion you need at least 5-10M
Market moves very fast – in online advertising it is not possible to expand globally without VC
Business in Silicon Valley is two years ahead
London is about 1 year ahead
If we want to get bought by Google, we need an office in Silicon Valley
First employee in London just started
Raised capital in April
Probably need >5M for the next two years
Plan is to open offices in the Valley in 2012
30. Starting in Germany +/-
Good for the first year, hard for the third
Germans want to be profitable
US companies want to scale
VC backed companies better go to London but much better directly to the valley
Nobody gets VC in the valley from Europe in the beginning but later
How to win against US companies in the long term?
Nearly all German internet companies lost against the US competitors!
It's not enough that we win; all others must lose!“
Larry Ellison – CEO & Founder of ORACLE - paraphrasing Genghis Khan