When organising a professional webinar, there are more factors to consider than you might expect. How do you give and organize a webinar in a successful and inspiring way? More and more webinars are used for training, promotion or informing employees, partners or customers. In addition to the flexibility that webinars offer, they also have the power to inspire participants, build a stronger relationship and get viewers to take action. In this presentation you will get practical tips and tools to make your next webinar a success. How to plan and structure a webinar in an efficient way Which are the most important tools and platforms and which are best suited to reach your goal How to make your webinar interesting and interactive How to measure the effectiveness of your webinar and how to use this data to make your next webinar even more successful

1. GIVING
INSPIRING
WEBINARS
www.expertacademy.be

2. WEBINAR
• Keynote/Lecture
• Larger groups
• No interaction
between participants
ONLINE MEETING
• Discussion/Interaction
• Small groups
• Participants can see
and hear each other

3. ONLINE MEETING

4. ONLINE MEETING
WEBINAR

5. MARKETING
INTERNAL
COMMUNICATION
TRAINING
WEBINAR PURPOSES

6. 6 STEPS

7. 1. PLANNING 4. PRESENTATIE
2. INHOUD
3. PROMOTIE
5. INTERACTIE
6. FOLLOW-UP
5. INTERACTION
4. PRESENTATION
3. PROMOTION

8. 1. PLANNING
•Audience
•Subject
•Webinar title

9. OBJECTIVE
After attending this webinar, our TARGET
GROUP will be able to RESULTS because
they will have learned the following things
POINT 1, POINT 2 and POINT 3.

10. 1. PLANNING
•Audience
•Subject
•Webinar title

11. 1. PLANNING
•Audience
•Subject
•Webinar title
43%

12. TIPS FOR A STRONG TITLE
1. Short and sweet
2. Promise, benefit or result
3. Concrete: number
4. How, what, why?
5. Emotion

13. Webinar Workshop Masterclass
What’s in a Name?

14. 1. PLANNING
Best days:
- Tuesday
- Wednesday
- Thursday

15. TIMING
10am - 11am

16. EQUIPMENT
What do you need?

17. EQUIPMENT
What do you need?
- PC or Laptop
- Highspeed internet
- Webcam 1080p
- USB Microphone

18. LOGITECH
C920 HD PRO
11O
EUR

19. YETI
USB MIC
139
EUR

24. webinar
SOFTWARE

25. WEBINAR
ONLINE MEETING

26. CAMERA

27. CAMERA + SLIDES

28. ONLY SLIDES

33. Webinar Software
Adobe
Connect

34. CONTENT
- Structure
- Presentation/slides
- Questions
- Visuals
1. Introduction/Welcome
2. Practical stuff (timing, etc..)
3. Agenda: What is this about?
4. Why is this important
5. Main part of presentation
6. Repeat main key points
7. Call to action
8. Questions

35. INHOUD
- Structure
- Presentation/slides
- Questions
- Visualisation POWERPOINT

36. We remember
Of what we
see
Of what we
read
Of what we
hear
10% 20% 80%

40. Golden rule
10 20 30
SLIDES MINUTES FONT SIZE

41. presentation zen

42. Classic
Times New Roman
Clean
Arial
Stylish
Trebuchet
Unprofessional
Comic Sans

43. www.chart.guide

44. • 26877 tons freight
• 698735 working
hours
• 536 new contracts
Overview freight supply 2019

45. 26.877 tons freight
69.785 working hours
563 new contracts

46. Remember…
Keep it simple.

47. INHOUD
1. Do we get the slides?
2. Is there a replay?
3. Can we ask questions?
3 most asked
questions in a
webinar

48. GOOD TO KNOW
You will
get the
slides via
email
Your
feedback is
welcome
There will be a
replay of this
webinar

49. How to promote
your webinar?

51. E-mail Social
Media
Website
Print SMS
57%
15% 14%
8% 5%
BEST PROMOTION:
E-MAIL
Bron: Gotowebinar

52. 12% 13% 16%
START 4 WEEKS
BEFORE WEBINAR
59%
+ 4 weeks 2 à 4 weeks 1 à 2 weeks < 1 week

53. WELCOME
PRESENTATION
TIPS Look at your audience
Speak slow and clear
Sit comfortably
Do a dry-run test before
Moderator/Co-host

54. ICEBREAKER
CAMERA FULL
CHAT FUNCTION
POLL
CALL TO ACTION

55. VIDEO RECORDING
TIP:
WATCH YOUR
OWN
RECORDING

56. • Checklist
• Templates
• Best Practices

57. Lieven Buyse Lieven Buyse @Expertacademybelgium Expert Academy
www.expertacademy.be