The document discusses how to build and engage a community for a business. It defines what a community is, explaining that a community is a group that shares common interests, values, or location. The document then provides strategies for finding a community, such as researching interests and listening to potential members. It also gives ideas for how to engage a community, like setting expectations, providing special promotions, and engaging members. Finally, it discusses where a community can be created, such as on social media sites.