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Brightcove Live Solutions

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Brightcove Live Solutions

  1. 1. Brightcove Live SolutionsChris Little & John Riske
  2. 2. © 2013 Brightcove Inc.2013: THE YEAR OF LIVE VIDEO2 | Confidential
  3. 3. © 2013 Brightcove Inc.Why?Innovations in cloud software enable video publishersof all types and sizes to stream live events more efficientlyand at a fraction of the cost than in previous years.Record-sized online audiences have tuned in for liveevents like the Olympics, Oscars, and the Superbowl –publishers are finding new content generationopportunities with live video.According to comScore online video viewers showincreased engagement and longer viewing times whilewatching live video versus on-demand video.3 | Confidential
  4. 4. LIVE VIDEO IS BECOMING MAINSTREAMLive content watched via Internet(i.e. sports, news, TV programs)Source — Accenture Video Solutions Survey 2013
  5. 5. © 2013 Brightcove Inc.BENEFITS OF STREAMING LIVE VIDEOAvoid stale content - Keep it fresh: A healthy mix oflive and on-demand content is a great way to keep yourvisitors engaged and coming back for more.Opens up new monetization opportunities:Embracing live video can enable new ways to providecontextual merchandising, sponsorships, and othercreative monetization strategies.Increased social activity: When live events are sharedthey naturally compel viewers to “act now to watch live!”- and it’s a lot less likely that they will postpone the call-to-action and forget to come back later.More time on site: Presents an opportunity to cross-promote other content to new and returning visitors.5 | Confidential
  6. 6. © 2013 Brightcove Inc.6 | ConfidentialSCALING LIVE STREAMING OPERATIONS
  7. 7. © 2013 Brightcove Inc.THE OLD WAY7 | Confidential
  8. 8. © 2013 Brightcove Inc.THE OLD WAY8 | Confidential
  9. 9. © 2013 Brightcove Inc.THE OLD WAY9 | Confidential
  10. 10. © 2013 Brightcove Inc.THE NEW WAY10 | Confidential
  11. 11. © 2013 Brightcove Inc.THE NEW WAY11 | Confidential
  12. 12. © 2013 Brightcove Inc.THE NEW WAY12 | Confidential
  13. 13. © 2013 Brightcove Inc.THE NEW WAY13 | Confidential
  14. 14. © 2013 Brightcove Inc.14 | ConfidentialPLANNING YOUR NEXT LIVE EVENT? YOU HAVE OPTIONS…The Hardware Approach:
  15. 15. © 2013 Brightcove Inc.15 | ConfidentialPLANNING YOUR NEXT LIVE EVENT? YOU HAVE OPTIONS…Live Cloud Transcoding:
  16. 16. © 2013 Brightcove Inc.BRIGHTCOVE LIVE SOLUTIONS16 | ConfidentialZencoder Live CloudTranscoding APIVideo Cloud Live ModuleLive Events SupportExtensibility for custom livestreaming workflows.Start streaming immediately.No development required.Resolve issues quicklyduring live events.Support - Outstanding team of experts- Thousands of hours experience- Have confidence that your event will be successful
  17. 17. Zencoder Live Cloud Transcoding API17 | Confidential
  18. 18. © 2013 Brightcove Inc.ZENCODER LIVE CLOUD TRANSCODING SERVICEIntegrate live video into any application viasimple APIStream video to multiple devices from a singleRTMP origin streamTranscode and package in the cloud for instantoperational scaleMinimize uplink bandwidth requirements from sourceTranscode to adaptive bitrate RTMP and HLS outputs
  19. 19. © 2013 Brightcove Inc.USE CASES: CENTRALIZED19 | Confidential
  20. 20. © 2013 Brightcove Inc.USE CASES: DECENTRALIZED20 | Confidential
  21. 21. Video Cloud Live
  22. 22. © 2013 Brightcove Inc.VIDEO CLOUD LIVEQuickly Launch and Manage Live EventsSimple, intuitive UI for non-technical users.Featuring a central dashboard to launch alive event in a few clicks or browse on-air,queued, or archived footage.Adaptive Multi-Bitrate StreamingChoose pre-defined SD & HD renditionsets or customize your own. Dynamicallyadapts to a user’s specific screen size andnetwork conditions.On-Demand PlaybackSeamlessly save each live event to theVideo Cloud Media Module for on-demandplayback.22 | Confidential
  23. 23. © 2013 Brightcove Inc.VIDEO CLOUD LIVE23 | ConfidentialReach Audiences EverywhereDeliver RTMP and HLS simultaneously forplayback on the web and mobile devicesincluding iPad, iPhone, and Android.MonetizationUsing custom players created in the Video CloudPublishing module, monetize your content withpre-roll advertising and sponsorship bumpers orwatermarks.Real-Time Analytics & Quality MonitoringView active/total viewers and monitor any errorsin real-time directly fro the dashboard oralongside on-demand assets in the AnalyticsModule.
  24. 24. © 2013 Brightcove Inc.WHAT ARE PUBLISHERS STREAMING LIVE?24 | ConfidentialConferencesFaith-based EventsAwards Ceremonies Product LaunchesCompany MeetingsInvestor RelationsBreaking NewsCompetitionsPress EventsTrainingMix of Media &Marketing Use Cases
  25. 25. © 2013 Brightcove Inc.26 | Confidential
  26. 26. © 2013 Brightcove Inc.27
  27. 27. © 2013 Brightcove Inc.YOU’VE GOT THE LIGHTS AND CAMERA, IT’S TIME FOR ACTIONThe appetite for internal and external live video is exploding across a wide variety ofindustriesIt is opening up new monetization and audience engagement opportunitiesYou can reach your audience anywhere- on the Web, Connected TV, iPhone, iPadand other mobile devicesLeveraging the cloud makes it much more cost-effective and reliable than priorhardware-based methods28 | Confidential
  28. 28. Questions?29 | ConfidentialVideo Cloud Live – Quick Start Guide:http://support.brightcove.com/en/video-cloud/docs/quick-start-using-live-module-broadcast-live-eventZencoder Live Cloud Transcoding API:http://www.zencoder.com

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