You've built a killer Force.com app, but how do you get it into the hands of prospects and customers? Come to this session to learn how ISVforce technologies enable you to distribute and license your Force.com commercial apps with ease. Learn how to configure and provision free trials for prospects, publish your app to the AppExchange, manage licenses with the License Management App, and more! This session is primarily for product managers, architects, and developers
How to Plan and Execute a Go-to-Market Campaign for an Atlassian AppDavin Pukulis
When it comes to releasing a new app to the fast-growing Atlassian Marketplace, building a great product is not the whole of the story. To have a successful launch and achieve sustainable early customer growth, you need to make a concerted effort both before and after release day to connect your product with those it offers value to. This talk is a practical guide for how to do just that. It will explore the strategy and tactics of a recently executed add-on go-to-market campaign, from initial concept on through the awareness, consideration, and decision phases of the buyer's journey funnel.
Profitability: SaaS Versus On Premise SolutionsAspire Systems
SaaS is being increasingly adopted and is even considered a savior model in this economy due to the zero upfront CAPEX for buyers. Still the question remains if SaaS is a profitable model for solution providers? Regardless of the longer sales cycles, is the on-premise solution providing faster break-even?
This webinar moderated by Aspire Systems, where Amy Wohl of Wohl Associates and Alex Ginger, Director of Active Operations Management International, a SaaS provider discussed the two business models, in light of the current economic situation.
Some of key topics discussed were:
- Cost factors – developmental, operational and marketing costs
- Revenue factors – sales cycle, pricing models, etc.
- Benefits/drawbacks of both the business models
- Will a hybrid pricing/delivery model provide better benefits?
Workforce Engagement Management Masterclass: How to Make the Transition to Cu...Emily Millard Murphy
You’re feeling the pressure of keeping your employees engaged and improving your customer experience, but you’re not sure if you’re ready or even know how to make a smooth transition to a contact center. Randy Clapp, Chief Revenue Officer of Advantage Communications, will lead you through an outsourcing Self-Assessment you can apply to your business in this insightful webinar developed to provide you with the building blocks to take your customer service experience to the next level.
The ISV App Lab during Dreamforce 2015, hosted by Salesforce and CodeScience. It was a three hour seminar in the Partner Zone focused on building your AppExchange App, and your business, from A to Z.
Blue Shield of California: Improving Service and Competitiveness with IBM Pur...Perficient, Inc.
To better meet the needs of members and remain competitive, Blue Shield of California needed to speed time-to-market for new offerings by overcoming a lack of automation and an inability to quickly provision systems.
The group chose IBM PureApplication System and IBM Premier Business Partner Perficient to speed deployment by pairing repeatable patterns and cloud delivery on a naturally scalable platform. Provisioning based on patterns allows Blue Shield to simplify management with automation, spend more time on innovation, and accelerate deployments from weeks to a matter of hours.
Blue Shield of CA - Tony Hsieh; Director of Infrastructure Management
Doug Mcculloh, Director, Perficient
Transition to the Lightning Experience: Pro Tips, Tools and a Transition Stra...Shell Black
2018 Dreamforce - How much does migrating to the Salesforce Lightning Experience cost? What’s the ROI? What’s the big driver of expense and project time – number of users or org complexity? This presentation covers migration tools, tips, best practices, as well as the hurdles you’ll experience when transitioning to LEX from Classic.
How to Plan and Execute a Go-to-Market Campaign for an Atlassian AppDavin Pukulis
When it comes to releasing a new app to the fast-growing Atlassian Marketplace, building a great product is not the whole of the story. To have a successful launch and achieve sustainable early customer growth, you need to make a concerted effort both before and after release day to connect your product with those it offers value to. This talk is a practical guide for how to do just that. It will explore the strategy and tactics of a recently executed add-on go-to-market campaign, from initial concept on through the awareness, consideration, and decision phases of the buyer's journey funnel.
Profitability: SaaS Versus On Premise SolutionsAspire Systems
SaaS is being increasingly adopted and is even considered a savior model in this economy due to the zero upfront CAPEX for buyers. Still the question remains if SaaS is a profitable model for solution providers? Regardless of the longer sales cycles, is the on-premise solution providing faster break-even?
This webinar moderated by Aspire Systems, where Amy Wohl of Wohl Associates and Alex Ginger, Director of Active Operations Management International, a SaaS provider discussed the two business models, in light of the current economic situation.
Some of key topics discussed were:
- Cost factors – developmental, operational and marketing costs
- Revenue factors – sales cycle, pricing models, etc.
- Benefits/drawbacks of both the business models
- Will a hybrid pricing/delivery model provide better benefits?
Workforce Engagement Management Masterclass: How to Make the Transition to Cu...Emily Millard Murphy
You’re feeling the pressure of keeping your employees engaged and improving your customer experience, but you’re not sure if you’re ready or even know how to make a smooth transition to a contact center. Randy Clapp, Chief Revenue Officer of Advantage Communications, will lead you through an outsourcing Self-Assessment you can apply to your business in this insightful webinar developed to provide you with the building blocks to take your customer service experience to the next level.
The ISV App Lab during Dreamforce 2015, hosted by Salesforce and CodeScience. It was a three hour seminar in the Partner Zone focused on building your AppExchange App, and your business, from A to Z.
Blue Shield of California: Improving Service and Competitiveness with IBM Pur...Perficient, Inc.
To better meet the needs of members and remain competitive, Blue Shield of California needed to speed time-to-market for new offerings by overcoming a lack of automation and an inability to quickly provision systems.
The group chose IBM PureApplication System and IBM Premier Business Partner Perficient to speed deployment by pairing repeatable patterns and cloud delivery on a naturally scalable platform. Provisioning based on patterns allows Blue Shield to simplify management with automation, spend more time on innovation, and accelerate deployments from weeks to a matter of hours.
Blue Shield of CA - Tony Hsieh; Director of Infrastructure Management
Doug Mcculloh, Director, Perficient
Transition to the Lightning Experience: Pro Tips, Tools and a Transition Stra...Shell Black
2018 Dreamforce - How much does migrating to the Salesforce Lightning Experience cost? What’s the ROI? What’s the big driver of expense and project time – number of users or org complexity? This presentation covers migration tools, tips, best practices, as well as the hurdles you’ll experience when transitioning to LEX from Classic.
Wrestling Alligators: How Salesforce Partners Can Increase Close Rates & Deli...CodeScience
This is a Salesforce ISV Partner Expert Success Webinar showcasing how SpringCM increased its close rate by delivering new features faster to customers.
How a PDO Can Help Get You to Market FasterCodeScience
This was presented at Dreamforce 2015. Do you need help with your Salesforce app? When do you reach out for guidance and support. A Product Development Outsourcer (PDO) can help you navigate the waters of building and publishing an app on the AppExchange. Learn about the value proposition of partnering with a Product Development Outsourcer, getting your app through security review and best practices of AppExchange development. Also, find out how all this goodness fits into the world of SI. #DF15Partners
Lightning in a Bottle: Architecting Packages with Lightning ComponentsCodeScience
This was presented at Dreamforce 2015. Lightning components provide a new way to architect packages with a smaller code footprint for internal or AppExchange ISV use. This saves development effort and makes it easier and cheaper to maintain your codebase. If you've been exploring Lightning Components, join us to learn the key factors to consider when architecting solutions using Lightning components, best practices for reusing Lightning components, and additional considerations when packaging these components.
Launching an App on AppExchange - Knowing the UnknownKashi Ahmed
You will learn the Do's and Don'ts of how to launch your app on the Salesforce.com AppExchange.
It covers the following topics:
• How to register for ISV Partner program
• Benefits of being ISV Partner
• Your first app idea - You built it and packaged it, Now what ???
• How to launch your first app? FREE vs. PAID?
• How to manage Patches, Teams, Testing, and new versions?
• LMA (License Management Org) - Best Practices?
• Resources
AppExchange for Admins: Apps Every Admin Should KnowCodeScience
This was presented at Dreamforce 2015. The AppExchange is an admin's secret weapon. Join us to hear customers dig into some of the key challenges Admins face and the AppExchange apps, mostly free (and a few paid), that have helped admins power solutions for every challenge and department.
Using Oculus Rift and VR to Visualize Data on SalesforceCodeScience
This was presented during Dreamforce 2015. The Oculus Rift provides an immersive 3D environment for users, greatly expanding the UX possibilities for visualizing data. Join us to explore techniques for working with Salesforce data using these exciting tools and see live demos using the Unity engine and other VR platforms.
The Northfront Entrepreneur Alliance is a entreprenuer networking association in Northern Utah. This presentation was given on 04.06.11 to the group by Rob Kunz- a successfull entrepreneur, investor., and co-founder of BoomStartup. He discusses the Lean Startup Business Model and how to apply it.
How to Launch Your AppExchange App at DreamforceCodeScience
There's never been a better time to leverage the momentum of Dreamforce to launch your AppExchange product. Take advantage of the world's largest enterprise conference. Here's what you need to know.
The Modern Salesforce Development Workflow with Visual Studio CodeSalesforce Developers
Join us to learn how to set up and and fully utilize the features of Visual Studio Code to deploy a modern Salesforce application. Quickly scaffold new pages and applications, debug your JavaScript, save your work to GitHub, and push your application to Salesforce with a single tool. Use Intellisense to build modern single page applications in a familiar, free, and cross-platform, integrated development environment.
Building on the Salesforce Platform means having access to our world-class security team. Hear from our resident experts and learn how you can leverage important tools & resources to build a secure app. Understand the purpose and payoff of having your app reviewed and learn how to streamline the process. This session is primarily for product managers and developers.
Wrestling Alligators: How Salesforce Partners Can Increase Close Rates & Deli...CodeScience
This is a Salesforce ISV Partner Expert Success Webinar showcasing how SpringCM increased its close rate by delivering new features faster to customers.
How a PDO Can Help Get You to Market FasterCodeScience
This was presented at Dreamforce 2015. Do you need help with your Salesforce app? When do you reach out for guidance and support. A Product Development Outsourcer (PDO) can help you navigate the waters of building and publishing an app on the AppExchange. Learn about the value proposition of partnering with a Product Development Outsourcer, getting your app through security review and best practices of AppExchange development. Also, find out how all this goodness fits into the world of SI. #DF15Partners
Lightning in a Bottle: Architecting Packages with Lightning ComponentsCodeScience
This was presented at Dreamforce 2015. Lightning components provide a new way to architect packages with a smaller code footprint for internal or AppExchange ISV use. This saves development effort and makes it easier and cheaper to maintain your codebase. If you've been exploring Lightning Components, join us to learn the key factors to consider when architecting solutions using Lightning components, best practices for reusing Lightning components, and additional considerations when packaging these components.
Launching an App on AppExchange - Knowing the UnknownKashi Ahmed
You will learn the Do's and Don'ts of how to launch your app on the Salesforce.com AppExchange.
It covers the following topics:
• How to register for ISV Partner program
• Benefits of being ISV Partner
• Your first app idea - You built it and packaged it, Now what ???
• How to launch your first app? FREE vs. PAID?
• How to manage Patches, Teams, Testing, and new versions?
• LMA (License Management Org) - Best Practices?
• Resources
AppExchange for Admins: Apps Every Admin Should KnowCodeScience
This was presented at Dreamforce 2015. The AppExchange is an admin's secret weapon. Join us to hear customers dig into some of the key challenges Admins face and the AppExchange apps, mostly free (and a few paid), that have helped admins power solutions for every challenge and department.
Using Oculus Rift and VR to Visualize Data on SalesforceCodeScience
This was presented during Dreamforce 2015. The Oculus Rift provides an immersive 3D environment for users, greatly expanding the UX possibilities for visualizing data. Join us to explore techniques for working with Salesforce data using these exciting tools and see live demos using the Unity engine and other VR platforms.
The Northfront Entrepreneur Alliance is a entreprenuer networking association in Northern Utah. This presentation was given on 04.06.11 to the group by Rob Kunz- a successfull entrepreneur, investor., and co-founder of BoomStartup. He discusses the Lean Startup Business Model and how to apply it.
How to Launch Your AppExchange App at DreamforceCodeScience
There's never been a better time to leverage the momentum of Dreamforce to launch your AppExchange product. Take advantage of the world's largest enterprise conference. Here's what you need to know.
The Modern Salesforce Development Workflow with Visual Studio CodeSalesforce Developers
Join us to learn how to set up and and fully utilize the features of Visual Studio Code to deploy a modern Salesforce application. Quickly scaffold new pages and applications, debug your JavaScript, save your work to GitHub, and push your application to Salesforce with a single tool. Use Intellisense to build modern single page applications in a familiar, free, and cross-platform, integrated development environment.
Building on the Salesforce Platform means having access to our world-class security team. Hear from our resident experts and learn how you can leverage important tools & resources to build a secure app. Understand the purpose and payoff of having your app reviewed and learn how to streamline the process. This session is primarily for product managers and developers.
As a commercial application partner, you've got to consider some important factors before you architect your app. What license types are best for your target audience? How will your app interact with standard Salesforce features and objects? How do you ensure the app can scale to meet the needs of your customers? This session will explore important decisions and best practices for building a commercial grade application on Force.com. This session is primarily intended for product managers and architects
Marketing Your App for the Social Era - Dreamforce 2012 - 9/20Salesforce Partners
The social era is transforming the way our customers think about using our products. Join us to hear how you can harness this momentum with the right value proposition, messaging, and positioning for your app. From content strategy to social media best practices, we'll give you the tips to build a winning marketing formula. Bonus: Hear how these methods paid off for a salesforce.com ISV partner. This session is primarily for marketing, marketing ops, and business development
Social Apps have arrived - how do you transform your ISV application to leverage these innovative principles, and what features do you need to build to get there? Join us for an interactive workshop that will give you first-hand experience in a new process we are introducing to our ISV partners. You will brainstorm on a sample application, and learn how to generate innovative ideas that address your customers needs in a forward-thinking way. After this session, you will be able to apply these same principles to start realizing your own Social App vision.
9 Secrets to Launch on the AppExchange [Webinar]CodeScience
After helping our customers launch 100+ products on the AppExchange, CodeScience understands the critical milestones to go from idea to app. Leverage our insider knowledge to your advantage. This webinar shares our best tips on how to succeed and what pitfalls to avoid.
Want to keep your cloud business responsive and relevant to ever-changing markets? Attend this session to learn tricks of the trade from some of our most successful ISV partners who have extended their apps and grown their business. From adding new modules, to building for new market segments, to integrating seamlessly with other apps, join this session to explore options for extending your app to new heights. This session is primarily intended for product managers, architects, and developers.
CodeScience webinar - Product Management and GTM for Work.com's Command CenterCodeScience
For ISVs to leverage the Work.com Command Center for commercial success, product leaders need to move beyond thinking about only the technical considerations and focus on how to make your customers AND the Salesforce team successful. Creating a holistic approach that aligns product management, technical execution, and go to market positioning - at tremendous speed - is what will generate the biggest outcomes.
In this webinar, you will learn how to:
- Define the negative space in the Work.com Command Center
- Solve the correct problems for your customers
- Create early success stories
- Align with Salesforce RVPs to make your product essential for Salesforce to sell Work.com
Download Now: https://learn.codescience.com/work-com-salesforce-success.html
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Leading Change strategies and insights for effective change management pdf 1.pdf
How to Distribute and License Your App for Commercial Success - Dreamforce 2012 - 9/19
1. How to Distribute and License
Your App for
Commercial Success
Benjamin James, salesforce.com, Alliances Operations Lead
Naren Raghavan, salesforce.com, ISV Technical Evangelist
Shannon Schupbach, salesforce.com, ISV Technical Evangelist
2. Safe harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if
any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-
looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of
product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of
management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and
customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth,
interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with
possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and
motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-
salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial
results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and
others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may
not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently
available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
3. Who we are
Benjamin James Naren Raghavan Shannon Schupbach
Alliances Operations Lead ISV Technical Evangelist ISV Technical Evangelist
4. Distribute and license like Salesforce
• AppExchange
• Free trials
• Branding
• License management
6. How does Force.com work? Metadata
Objects
Metadata for
Custom Objects
Fields
Metadata for
Custom Fields
Data
Storage for Custom
Object records
7. Package: your solution, your metadata
• Your data model (objects, fields, etc.)
• Your classes, triggers, and pages
Managed Packages
• IP protection
• License management
• Trials
• Branding
• Upgrades
• Support Tools
10. Packaging & AppExchange best practices
• Complete your AppExchange listing
• This is your brand!
• Understand what can be packaged and upgraded
• Most components are automatically added
• Don’t forget to include those that aren’t!
• Use package install scripts
• Completely automate the process
14. Trialforce best practices
• Create multiple trial experiences
• One for each vertical, industry, etc.
• Load sample data into your trials
• Brand your trial experience
• Use trials for testing and demos
17. Licensing best practices
• Extend and customize the LMA to fit your business processes
• Install the LMA into your ISV business org
• Licenses cannot be moved to a different org
18. Summary: distribute and license like Salesforce
• AppExchange
• World’s leading enterprise app marketplace
• Free trials
• From AppExchange or your own website
• Branding
• Give trials and apps your own look & feel
• License Management
• Add, upgrade, or disable users
19. Where to Learn More
• ISVforce Guide - http://p.force.com/guide
• Partner Portal - http://p.force.com/appacademy
• Trialforce & LMA Cheat Sheets
20. DF12 ISV Success Sessions
Great sessions for each phase of the lifecycle
Plan Build Distribute Sell Support
ISV Kickoff: Getting Started Distributing & Licensing Your App How to Support Your Customers
How to Architect & Design Your App Automate Your App Sales ISV PM Product Roadmap
Designing Social Apps (Workshop)
Extend Your Commercial Force.com App Expanding Your Marketing Reach with AppExchange
Team Development and Release Mgmt Marketing Best Practices in the Social Era
Building Secure Applications in the Cloud Mastering the Direct Sales Model
Selling Social Apps
Follow sessions and join the Partner Success Group on
21. A Few Reminders. . .
Why Work With a PDO Partner Success Experts
Innovation Theater and Lounge
1:1 Success Clinics
Innovation Theater and Lounge
Need to relax? Have a massage!
Check out the Partner Hub
540 Howard Street
Survey (Session Record) Cloud Crawl (Thursday Night)
Follow us on Twitter @partnerforce
22. Partner Hub – Speaker Debrief
Why Work With a PDO
Partner
Success
Clinics
Welcome Desk
Speaker
Debrief
Area
23. Benjamin James Naren Raghavan Shannon Schupbach
Alliances Operations Lead ISV Technical Evangelist ISV Technical Evangelist