This document outlines a presentation by Codescience's leadership about leveraging the Work.com Command Center to identify opportunities and align with Salesforce for improved sales strategies. It details the company's background, service offerings, and methodologies for Independent Software Vendors (ISVs) to create apps on the Salesforce AppExchange. Additionally, it describes various paths for ISVs to accelerate their Work.com strategy, including webinars, expert consultations, and outsourced product development.

1. For Work.com Command Center
Product Management and GTM

2. Today’s Speakers:
Brian Walsh
CEO
CodeScience
Sean Hogan
CRO
CodeScience

3. POA
Purpose
● Identify negative space in Work.com and align with Salesforce
Outcome
● You will have a new perspective on how your App solves problems for customers by
leveraging the Command Center and how to sell it with Salesforce
Agenda
● System of engagement
● Negative space
● Ideation
● Finding your first success story
● Aligning with Salesforce
● Selling with Salesforce

4. Who is CodeScience
● Founding partner of the Salesforce Product
Development Organization (PDO) Program since
2008 - and the only Master PDO since 2017
● PDO Program provides app development services
to ISVs for the Salesforce AppExchange
● Partner with clients in various industries to assist
in building over 250 apps on the AppExchange.
● From design to build to implementation, we
support through the full lifecycle

5. Client success: 10% of the AppExchange

6. CodeScience focuses on ISVs to help them thrive

7. Overview

8. Available
technology
Problems
and needs
from
customers
Strategic
business
goals
Aim here

9. Work.com high level architecture
Key PersonasReference Architecture
Command Center (Workplace 360)
Public Datasets &
Business Visualizations
Global
Workplace Policies and
Status Tracking
Workplace
Shift Management
Employee Wellness,
Certification &
Attestation
Command Center Portals
Facilities Requisition
Management
PubSec Patient
Engagement
Training and
Compliance
Actionable,
Policy-driven
Workflows
Vulnerable Employee
Quarantine & Care
Building & Visitation
Management
Travel &
Traveller Risk
Management
Employee
Portal
Customer
Portal
Mobile Apps
Mobile
Command
Center
Employee
Wellness and
Training App
Supply Chain
Orchestration
C-Suite
Operations Leaders
Employees, Vendors
& Contractors
PubSec Contact
Tracing Management
PubSec Volunteer
Management
PubSec Grants
Management
PubSec Emergency
Response Management
Customer 360 Platform
Field
Service
Communities Tableau & EA Einstein AppExchangeSurveys
Core CRM
Platform
Trailhead
Marketing
Cloud
Public Datasets
Contact Tracing Data Wellness Data
My Tasks
Items to
Approve
My Events
News
Public Health Data

10. Work.com products
Workplace
Command
Center
Single hub for
leaders to make
decisions & take
actions
Employee
Wellness Check
Securely survey
and assess
employee health
and wellness
Shift
Management
Coordinate
facilities and
employee shift
scheduling
myTrailhead for
Learning and
Wellness
Skill up your
workforce to
meet new
business needs
Emergency
Response
Management
Allocate health,
public and
private sector
resources
Volunteer
and Grants
Management
Streamline
volunteering and
giving programs
Contact
Tracing
Manually trace
health and
relationship
contacts
Extend with
Partners
Integrated
pre-built
partner apps
and solutions

11. System of
Engagement

12. Systems of Engagement
Browser OS Chat
Systems of Intelligence
Systems of Record
HCM ERP CRM ITSM

13. Command Center

14. Work.com high level architecture
Key PersonasReference Architecture
Command Center (Workplace 360)
Public Datasets &
Business Visualizations
Global
Workplace Policies and
Status Tracking
Workplace
Shift Management
Employee Wellness,
Certification &
Attestation
Command Center Portals
Facilities Requisition
Management
PubSec Patient
Engagement
Training and
Compliance
Actionable,
Policy-driven
Workflows
Vulnerable Employee
Quarantine & Care
Building & Visitation
Management
Travel &
Traveller Risk
Management
Employee
Portal
Customer
Portal
Mobile Apps
Mobile
Command
Center
Employee
Wellness and
Training App
Supply Chain
Orchestration
C-Suite
Operations Leaders
Employees, Vendors
& Contractors
PubSec Contact
Tracing Management
PubSec Volunteer
Management
PubSec Grants
Management
PubSec Emergency
Response Management
Customer 360 Platform
Field
Service
Communities Tableau & EA Einstein AppExchangeSurveys
Core CRM
Platform
Trailhead
Marketing
Cloud
Public Datasets
Contact Tracing Data Wellness Data
My Tasks
Items to
Approve
My Events
News
Public Health Data

15. Identified ISV negative space
Key PersonasReference Architecture
Command Center (Workplace 360) Command Center Portals
Facilities Requisition
Management
Building & Visitation
Management
Travel &
Traveller Risk
Management
Employee
Portal
Customer
Portal
Mobile Apps
Mobile
Command
Center
Employee
Wellness and
Training App
Supply Chain
Orchestration
C-Suite
Operations Leaders
Employees, Vendors
& Contractors
Customer 360 Platform
Field
Service
Communities Tableau & EA Einstein AppExchangeSurveys
Core CRM
Platform
Trailhead
Marketing
Cloud
Public Datasets
Contact Tracing Data Wellness DataPublic Health Data

16. SMB marketing firm
Key PersonasReference Architecture
Command Center (Workplace 360)
Public Datasets &
Business Visualizations
Global
Workplace Policies and
Status Tracking
Employee Wellness,
Certification &
Attestation
Command Center Portals
Facilities Requisition
Management
Training and
Compliance
Actionable,
Policy-driven
Workflows
Vulnerable Employee
Quarantine & Care
Building & Visitation
Management
Employee
Portal
Customer
Portal
Mobile Apps
Mobile
Command
Center
Employee
Wellness and
Training App
C-Suite
Operations Leaders
Employees, Vendors
& Contractors
Customer 360 Platform
Field
Service
Communities Tableau & EA Einstein AppExchangeSurveys
Core CRM
Platform
Trailhead
Marketing
Cloud
Public Datasets
Contact Tracing Data Wellness Data
My Tasks
Items to
Approve
My Events
News
Public Health Data

17. Negative space

18. Personas
C-Suite Operations
Leaders
Employees,
Vendors &
Contractors

19. Ideation

20. C-Suite Operations
Leaders
Employees,
Vendors &
Contractors

21. C-Suite Operations
Leaders
Employees,
Vendors &
Contractors

22. C-Suite Operations
Leaders
Employees,
Vendors &
Contractors

23. Finding your Work.com success story

24. Aligning with Salesforce

25. Selling with Salesforce

26. The Work.com early mover advantage framework
Target Segment Buyer Budget
Work.com + Your App Demo Story Command Center Report & Dash
Key Personas Your Gap Features Demo Flows
Build & Demo Ready
AppExchange Listing - tweaks
AppExchange Analytics
(2) 1 Pagers
Video

27. Segment to negative space Work.com solution
Segment New Buyer
Product
Offer
Market
Validation
Install BaseYour App Work.com
Sales
Sales
Engineers
SFDC
Alliances
Evangelize
Custom
Success
Expand

28. Ensure that no company
builds a business on
Salesforce alone.

29. Paths for accelerating your Work.com strategy
Path 1: Free webinar and blog series
● We will continue this webinar series with more in-depth webinars for
integrating with specific components, the data model, etc.
● We will also supplement with supporting blog articles on patterns and design
choices.

30. Paths for accelerating your Work.com strategy
Path 2: Ask an Expert
● Low cost subscription service with access to the teams that built the Work.com
Command Center for Salesforce.
● Experts with the know-how: architects, front-end and back-end developers, UX
designers, QA, QE, and product owners.
● High-level technical advising.
● Integration patterns consultation.
This is targeted at ISVs that have the capacity to build but want to accelerate the
process to get to market.

31. Path 3: Outsourced Product Development
● Our premier outsourcing service that has been involved in building 10% of the
AppExchange.
● CodeScience’s experts can build your product in collaboration with your product
managers to highlight your value proposition within the Command Center.
● Completely outsourced and turnkey design, development, testing, and
deployment.
This is for ISVs that may not have the capacity (or the capability) to meet the
aggressive marketing deadlines for Work.com. We have a track record of meeting
unrealistic deadlines for launching a new product or feature.
Paths for accelerating your Work.com strategy

32. codescience.com/work

33. Contact Us:
Thank you!
Questions? Feel free to contact us at
sales@codescience.com