The document discusses the essentials of email marketing, emphasizing its role in building relationships, promoting brand awareness, and driving sales through personalized content and targeted campaigns. It addresses strategies such as crafting effective subject lines and list segmentation, as well as the different types of emails used for specific marketing purposes. Ultimately, it highlights the importance of email marketing in driving engagement and conversions while adapting to evolving technology and best practices.

1. EMAIL
MARKETING
PRESENTATION
Presented by Gabriel Blanchet

2. INTRODUCTION
Email marketing is a form of digital
marketing that involves sending
promotional messages or newsletters to a
group of individuals or subscribers via
email. The goal of email marketing is to
build a relationship with subscribers,
promote brand awareness, increase
customer engagement, and drive sales.

3. INTRODUCTION
PROCESS
FEEDBACK
OUTPUT
INPUT
Email recipients receive
the emails in inbox from
SMTP. Conversion and
click through rates
available for optimizing
data.
Email service provider or
SMTP provider sends your
email to the recipient via
their SMTP relays.
A list of email addresses of
individuals who have
opted in to receive
promotional messages is
selected and emails are
being crafted

4. TARGET
MARKET
Crafting an effective subject line is
critical to the success of an email
marketing campaign. A strong subject
line should be attention-grabbing,
relevant to the recipient, and provide a
clear indication of what's inside the
email.
Personalizing content in email
marketing involves tailoring the content
of an email to specific individuals or
groups of subscribers, based on their
preferences, interests, behaviors, or
other characteristics. Personalized
content can include things like product
recommendations.
List segmentation is a strategy used in
email marketing to group subscribers
based on shared characteristics,
preferences, behaviors, or interests.
CRAFTING SUBJECT LINE
PERSONALIZING CONTENT
LIST SEGMENTATION
2
3
1

5. TRENDS IN
DIGITAL
MARKETING
Email marketing comprises various
types of emails which are used for
different purposes. Some of them are
used to gain back customer trust
whereas some are used to promote
new products or features. Emails are
sometimes helpful to improve
engagement with customers and seek
reviews for their last purchases.
Different forms of emails are used
with different criteria.
Welcome
Emails
Promotional
Emails
Review
emails
Re-
engagement
emails
NEWSLETTERS
Abandoned
cart emails

6. CONCLUSION
In conclusion, email marketing is a powerful tool
for businesses to communicate with their
audience, build relationships, and drive
conversions. It allows businesses to reach a large
audience in a cost-effective way, target specific
segments of their audience with personalized
content, and track the success of their campaigns
using detailed metrics. By providing valuable
content and engaging with subscribers on a
regular basis, email marketing can help
businesses build relationships with their audience
and increase brand loyalty. With the continued
evolution of email marketing technology and best
practices, it's clear that email marketing will
remain a key component of any successful digital
marketing strategy.

7. THANK
YOU
EMAIL MARKETING