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Convert Your Visitors
- 1. 50-60% of yourwebsite visitors will see your homepage, won’t click anything, and bounce away never to return.
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- 3. What if oneof them had the potential to become a major donor?
- 4. Now I feelworse.
- 5. Don’t worry. Thereare solutions.
- 6. You need tospeak to each visitor in a unique way.
- 7. So, who isvisiting?
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- 9. New visitors arenot yet familiar with your show, they might have heard about it from a friend or on a promo from another show.
- 10. Casual listeners arethose who might have heard an episode or two, they might not subscribe to the podcast, but would join a mailing list or listen via the web when they think about it or if you told them to.
- 11. Core listeners areyour dedicated fans, they likely subscribe to the podcast, are looking for your latest episode and some of them may have even donated.
- 12. It’s helpful tothink of your website as a funnel, moving visitors from new, to casual to core. New Casual Core $0 $$ $$$$$
- 13. The primary goalof your website should be to move more visitors through that funnel.
- 14. Today we’re goingto talk about ways you can move New visitors into becoming Casual listeners.
- 15. A quick hint,it does not involve asking them to subscribe to your podcast.
- 16. Why not? Because subscribingto podcasts still sucks and is too complicated.
- 17. A quick game. Sayyou have 50,000 new people visit your website in a month. How many of those people who visited subscribed to your podcast?
- 18. Beep. Trick question!Youdo not have the tools to answer this question. Really.
- 19. There are noreliable ways to determine how many visitors to your website subscribe to your podcast.
- 20. But, for newvisitors it doesn’t matter anyway.
- 21. What do theywant to do? This is the only thing you need to be thinking about for each visitor type. It isn’t about what you want them to do, it’s about presenting the visitor with something that meets their needs. *new visitors
- 22. What do Newvisitors want? An answer to this one critical question: What is this?
- 23. What do youprobably want from New visitors? You’ve been told they need to subscribe.
- 24. How might webridge that gap between what they want and what you do?
- 25. Tactics Landing pages Email signupprompts & forms Exit intent and bounce detection tools Email drip campaigns
- 26. Landing pages Allow youto create a focused message, speaking to one audience and encourages them to do one thing.
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- 31. 10% conversion rate Fromrandom Google ads. 20,000+ people.
- 32. Landing page tools •Instapage.com • ioninteractive.com • Landingi.com • Launchrock.co • leadsquared.com • WishPond.com • http://convertifire.com • unbounce.com - This is the tool that PRX uses. $50/month. • LeadPages http://www.quora.com/What-are-some-good-landing-page-creation-tools Range from FREE to hundreds of dollars each month Setup in less than a day Requires ongoing attention for best results
- 33. Email signup prompts Wesee them all the time, they seem annoying, but oddly they are effective at building your mailing list.
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- 35. Radiotopia.fm 135,000 people viewedthe site 5,000+ emails collected 3.75% conversion rate Over the past 130 days…
- 36. Email prompt tools •Instapage.com • ioninteractive.com • Landingi.com • Launchrock.co • leadsquared.com • WishPond.com • http://convertifire.com • sumome.com - Free with branding or $10/month. PRX uses it. • LeadPages http://www.quora.com/What-are-some-good-landing-page-creation-tools Range from FREE to hundreds of dollars each month Setup in less than a day Set it and forget it, mostly
- 37. Exit intent That moment,right before your website visitor is about to click the close tab/window icon on their browser.
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- 39. beta.prx.org & landing pages •Improved signups to mailing lists by 2x • Scrollbox prompt performs 5x better on our sites • 30,000 email addresses collected
- 40. Exit intent tools •Bounce Exchange ($4,000) • Picreel (from $69) • PopupAlly (from $97) • OptinMonster (from $69) • OptinSkin (from $49) • Bloom ($69) • Ninja Popups ($20) • LeadPages (from $25) • Thrive Leads (from $147) • Lead Outcome (from $39) • OptiMonk (from $29) • SumoMe ($10) - PRX uses this. http://www.quora.com/What-are-the-best-exit-intent-popup-platforms-in-the-market Range from FREE to thousands of dollars each month Setup in less than a day Set it and forget it, mostly
- 41. Email drip campaigns Whatthe hell are they?
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- 44. Summary 1. Landing pagesallow you to customize the message to a specific user type. 2. Email signup prompts & forms require less effort than subscribing to a podcast. 3. Exit intent and bounce detection tools allow you to get one last chance to sell a visitor on your show. 4. Email drip campaigns automate a conversation, and help introduce a new visitor to your show. If you only do one, please setup a signup prompt.