Jason is Senior Manager of Content Marketing at LinkedIn. Previously, he was Senior Manager of Social Media at Marketo and focused on optimizing social for lead generation and driving revenue. He is a regular contributor to leading marketing blogs such as Social Media Examiner, Social Media Today, and Marketing Profs and incorporates a lot of humor along the way. He is also the author of Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing up to 11

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The Nielsen Global Survey of Trust in Advertising polled more
than 29,000 Internet respondents in 58 countries to measure
consumer sentiment on 19 forms of paid, earned and owned
advertising formats. 47% of global respondents agreed
that humorous ads resonated the most.

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People buy from other people, not from companies.

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The undisputed King of B2B comedy:
If you don’t have a compelling story to share,
show pictures of sharks.
Tim Washer

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When a brand shows that it doesn’t always take itself too
seriously, it’s a powerful way to demonstrate authenticity and
confidence, as well as connect with your community.
Tim Washer

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George Costanza Approach

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“If every instinct you have is wrong, then
the opposite would have to be right."

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Spitballing – v. to toss ideas around
with no expectation of them coming
to pass, to brainstorm.

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Inject some personality into your content:

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Aim for charming and enjoyable
instead of hilarious
Doug Kessler

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Drop an F-Bomb

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