Social selling through social media platforms is becoming increasingly important for sales success. Short messages and engagement on social media are proving surprisingly effective at connecting with customers according to salespeople and studies. Most successful salespeople now consider social media an integral part of their sales strategy and process.

1. Social Selling The verdict is in

2. “Replacing the decline in cold calling is the warmth of social engagement.” Forbes

3. “Salespeople frequently tell us that customers are surprisingly responsive to short messages sent via social media.” HARVARD BUSINESS REVIEW

4. “65% of the most successful salespeople believe social media is integral to their sales success.” OGILVYONE