The document discusses search reputation management and SEO strategies. It provides statistics on search engine usage and market share. It recommends being proactive in monitoring brand conversations, optimizing content for keywords, promoting content, and attracting links. Specific tips include identifying brand keywords to monitor, setting up analytics tools, optimizing on-site and off-site content, and taking a proactive approach to reputation management on search engines.
Preventing Content Rot - A Meeting Planner's Guide to Marketing EventsMichael Doane
This document discusses strategies for repurposing conference content for year-round marketing. It defines marketing and the marketing funnel. It explores how conferences generate a lot of content but much of it suffers from "content rot" if not reused properly. The document provides three solutions to prevent content rot: 1) Repurpose content by reusing recordings, inviting speakers to webinars, creating blog posts and more. 2) Leverage stakeholders like speakers, exhibitors and attendees. 3) Utilize all marketing channels available like the event app, website and software. Attendees are encouraged to brainstorm ways to reuse their own content for ongoing marketing.
Part Two of my presentation series for the Inbound E-marketing class I teach at Carroll Community College.
Key Topics:
- Getting Started with a Content Marketing Plan
- Executing Your Content Marketing Plan
- Achieving Long-term Success
The document proposes a social media optimization plan in 5 steps:
1) Analyze the organization's vision, strengths, weaknesses, opportunities, and threats. Identify marketing goals.
2) Conduct market research to understand the target group and how to engage them.
3) Develop a marketing plan using various social media platforms and tools like blogs, Twitter, Facebook, YouTube and LinkedIn.
4) Test the plan and measure results to determine if benchmarks were met and customer response.
5) Continually research and update the plan every two months based on changes in the social media environment and customer needs.
Taking you through each stage of the enrollment journey, this webinar demonstrates which metrics schools should be evaluating at every point in the funnel in order to best optimize their digital marketing campaigns.
We define key terms for measurement and optimization, ad placement and device performance, demonstrate optimal landing pages structure and detail the KPI’s you need to track your ad campaigns. Additionally, we outline what measurement tracking is required and show what types of results/ metrics you should be looking for as part of your Google Ads campaigns.
The document discusses search reputation management and SEO strategies. It provides statistics on search engine usage and market share. It recommends being proactive in monitoring brand conversations, optimizing content for keywords, promoting content, and attracting links. Specific tips include identifying brand keywords to monitor, setting up analytics tools, optimizing on-site and off-site content, and taking a proactive approach to reputation management on search engines.
Preventing Content Rot - A Meeting Planner's Guide to Marketing EventsMichael Doane
This document discusses strategies for repurposing conference content for year-round marketing. It defines marketing and the marketing funnel. It explores how conferences generate a lot of content but much of it suffers from "content rot" if not reused properly. The document provides three solutions to prevent content rot: 1) Repurpose content by reusing recordings, inviting speakers to webinars, creating blog posts and more. 2) Leverage stakeholders like speakers, exhibitors and attendees. 3) Utilize all marketing channels available like the event app, website and software. Attendees are encouraged to brainstorm ways to reuse their own content for ongoing marketing.
Part Two of my presentation series for the Inbound E-marketing class I teach at Carroll Community College.
Key Topics:
- Getting Started with a Content Marketing Plan
- Executing Your Content Marketing Plan
- Achieving Long-term Success
The document proposes a social media optimization plan in 5 steps:
1) Analyze the organization's vision, strengths, weaknesses, opportunities, and threats. Identify marketing goals.
2) Conduct market research to understand the target group and how to engage them.
3) Develop a marketing plan using various social media platforms and tools like blogs, Twitter, Facebook, YouTube and LinkedIn.
4) Test the plan and measure results to determine if benchmarks were met and customer response.
5) Continually research and update the plan every two months based on changes in the social media environment and customer needs.
Taking you through each stage of the enrollment journey, this webinar demonstrates which metrics schools should be evaluating at every point in the funnel in order to best optimize their digital marketing campaigns.
We define key terms for measurement and optimization, ad placement and device performance, demonstrate optimal landing pages structure and detail the KPI’s you need to track your ad campaigns. Additionally, we outline what measurement tracking is required and show what types of results/ metrics you should be looking for as part of your Google Ads campaigns.
Benefit of 30 days monthly seo backlink buildingKevinMax
This document provides information on SEO and content marketing services offered by Jayashree. It includes packages for 30 days and monthly SEO services that focus on building high-quality backlinks through manual link building and content marketing modules like slideshow and document sharing. Details are given on the types of backlinks that are most effective for SEO like relevant, contextual links from high authority sources.
James pendleton social media week conference sam3JamesPendleton
James Pendleton outlines a social media strategy with the objectives of establishing an effective online presence, engaging customers, and improving SEO rankings. The strategy involves assessing strengths/weaknesses, defining targets, developing content for platforms like Facebook, Twitter, LinkedIn and blogs, and establishing metrics to measure progress. The goal is to provide relevant content to targeted audiences, engage customers, and extend the company's brand online.
Search Marketing: How and Why to Integrate with Social Media 451 Marketing
The document discusses how integrating search engine optimization (SEO) and social media strategies is essential for businesses. It notes that search results are increasingly incorporating social media content, so businesses need to be active on social platforms to engage customers and boost their search rankings. The document also presents a case study of a company that saw major increases in website traffic and sales leads after launching an integrated SEO and social media campaign. It concludes that done effectively, combining SEO and social media can significantly elevate a business's online presence and customer connections.
The document summarizes the Digital Marketing Specialist Masters Program from Simplilearn. The program is designed to transform participants into digital marketing experts through 6 steps that cover key areas like SEO, PPC, social media, analytics and more. It provides over 250 hours of eLearning content delivered through 35+ live online classes, and prepares learners for 9+ certifications. The program includes tools, partnerships, certificates and both individual and corporate training options.
The document provides recommendations for effectively marketing an "Access to Work" campaign through a website and social media. It recommends (1) improving the website's responsiveness and increasing email subscribers, (2) optimizing social media posts by using images and placing links in the middle of tweets, and (3) analyzing content performance and potentially using paid advertising. Tools like Radian6, Social Sprout and Google Analytics are suggested for measuring results. It also recommends social media training.
BrightEdge Share15 - DM104: Content, Influence and Human Capital - Travis LowBrightEdge Technologies
This document summarizes a presentation about creating centers of excellence to influence the industry and create engaging content. The presentation discusses identifying influencers and creating content through keyword research to address a for-profit college client's goals of decreasing paid search spend, generating more organic leads, and increasing organic visibility. Specific tactics discussed include finding influencers, conducting a content gap analysis, creating and scheduling content, linking strategies, using BrightEdge to track success, and establishing centers of excellence through agency-client mapping and playbooks to scale processes. The client saw decreases in paid search spending, increases in organic leads and first page keyword rankings.
Exceed Your Demand Gen Goals with LinkedInLinkedIn
LinkedIn offers best-in-class solutions for marketers to drive quality leads at scale, unlocking greater ROI
With LinkedIn, marketers can (1) target the audiences that matter most to their business -- including the accounts most important to their sales team -- (2) convert prospects in marketing- and sales-qualified leads, and (3) measure and prove the ROI of all your demand gen marketing on LinkedIn, including the quality of the leads you’re collecting for your business.
The 7 Drivers of Social Media Management Framework is adapted from the Marketing Communications Framework as taught at the Edinburgh Business School. This presentation walks the reader through the seven necessary steps to successfully manage social media activities in a company or for a brand.
All pictures/graphs taken/created by the author, except where stated/sourced differently.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
From ITC Agent Conference 2015:
This session reviewed the use of advertising, SEO, social, blogging and traditional marketing strategies to help an independent agency grow online lead generation opportunities.
Facebook & Instagram Ads for Schools: Building for Success After the Apple iO...Higher Education Marketing
In this webinar, participants will learn how the iOS update has impacted the targeting and measurement of Facebook Ads, and we'll share our team’s 3 key ingredients for successful campaigns.
Content Marketing for Leads, Fame and Revenuenejsnave
This document summarizes the key aspects of an effective content marketing strategy. It discusses how TAB, a records management company, worked with Sequentia to develop a content strategy to generate leads and strengthen customer relationships. Through interviewing customers and sales reps, Sequentia created valuable content addressing customer needs and deployed it across multiple channels. This led to substantial growth in leads and prospects for TAB over several years. The document concludes by highlighting best practices for content marketing and lessons learned.
In this webinar, join AdStage’s JD Prater and Hanapin’s Steve Burnett as they look into the next year and show you what to look forward to in the social advertising world.
Digital Marketing trends, SEO, Digital Marketing investment and ROIIn Marketing We Trust
Presentation made in partnership with Sydney based accounting firm, Accru Felzer. A good sport as I managed to cover SEO, Investment, accounting without putting people to sleep on an early morning session in a cold winter day :P Big thanks to Sue and Rebecca (co-presenter) from Accru and Tina from the German-Australian chamber of commerce for their help and making this presentation happen.
Google Adwords , Ad Extensions, explained in detail, Google Remarketing expla...Simplilearn
Google Adwords training and certification course in ghaziabad, Learn all the tips and tricks on how to advertise on google by Digital Marketing Paathshala.
.
Learn Search Engine Optimization in ghaziabad, Online marketing techniques
Getting ROI From Digital Marketing - Digital Chai Pe Charcha in MumbaiSocial Beat
Presentation on Getting ROI From Digital Marketing at the Digital Chai Pe Charcha held by Social Beat in Mumbai on 7th Jul, 2017. It covers insights across social media, search engine marketing, landing pages, UX, content marketing and more.
Understanding Digital Marketing with SEO, SERP, SEM, SMM, Content Marketing, ...Jaya Kumari
Slides cover complete guideline about the website highlightening in SERP and use of tools likeSEO, SEM, SMM. Introduction to SEO, Search Engine Marketing, Social Media channels to promote business or any website is clearly shown in the different slides. Even, the trends of Digital Marketing in 2017-2018 is also shown and the access of mobile phone in this generation which create a boon to Digital field.
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
Digital Marketing Approach - Proven Tactics to Generate Leads through Online ...Varun Mittal
The document discusses different digital marketing approaches, including search engine optimization (SEO), social media marketing (SMM), and pay per click (PPC) advertising. For SEO, it describes on-page optimization techniques like optimizing titles, headlines, images and content, as well as off-page techniques like link building through blogging, directory submissions, and social bookmarking. For SMM, it outlines best practices for major platforms like Facebook, LinkedIn, and Twitter. PPC advertising is contrasted with organic SEO in terms of speed of results and cost per visitor.
The document provides an overview and agenda for a search marketing workshop. It covers topics such as organic search, paid search, social media optimization, keyword research, landing pages, and metrics for evaluating search marketing campaigns. The workshop aims to help attendees understand key concepts in search engine optimization, paid search advertising, and how to plan and optimize search marketing strategies.
Digital Proposal for Qatar Traffic DepartmentRobin Goel
The document provides information from a study on digital media usage in Qatar. Some key findings include:
- WhatsApp, Facebook, and Twitter are the most widely used social media platforms in Qatar.
- Facebook has a total population of 1.5 million users in Qatar, with a large male skew.
- Government ministries in Qatar are increasingly using social media for outreach and engagement.
Benefit of 30 days monthly seo backlink buildingKevinMax
This document provides information on SEO and content marketing services offered by Jayashree. It includes packages for 30 days and monthly SEO services that focus on building high-quality backlinks through manual link building and content marketing modules like slideshow and document sharing. Details are given on the types of backlinks that are most effective for SEO like relevant, contextual links from high authority sources.
James pendleton social media week conference sam3JamesPendleton
James Pendleton outlines a social media strategy with the objectives of establishing an effective online presence, engaging customers, and improving SEO rankings. The strategy involves assessing strengths/weaknesses, defining targets, developing content for platforms like Facebook, Twitter, LinkedIn and blogs, and establishing metrics to measure progress. The goal is to provide relevant content to targeted audiences, engage customers, and extend the company's brand online.
Search Marketing: How and Why to Integrate with Social Media 451 Marketing
The document discusses how integrating search engine optimization (SEO) and social media strategies is essential for businesses. It notes that search results are increasingly incorporating social media content, so businesses need to be active on social platforms to engage customers and boost their search rankings. The document also presents a case study of a company that saw major increases in website traffic and sales leads after launching an integrated SEO and social media campaign. It concludes that done effectively, combining SEO and social media can significantly elevate a business's online presence and customer connections.
The document summarizes the Digital Marketing Specialist Masters Program from Simplilearn. The program is designed to transform participants into digital marketing experts through 6 steps that cover key areas like SEO, PPC, social media, analytics and more. It provides over 250 hours of eLearning content delivered through 35+ live online classes, and prepares learners for 9+ certifications. The program includes tools, partnerships, certificates and both individual and corporate training options.
The document provides recommendations for effectively marketing an "Access to Work" campaign through a website and social media. It recommends (1) improving the website's responsiveness and increasing email subscribers, (2) optimizing social media posts by using images and placing links in the middle of tweets, and (3) analyzing content performance and potentially using paid advertising. Tools like Radian6, Social Sprout and Google Analytics are suggested for measuring results. It also recommends social media training.
BrightEdge Share15 - DM104: Content, Influence and Human Capital - Travis LowBrightEdge Technologies
This document summarizes a presentation about creating centers of excellence to influence the industry and create engaging content. The presentation discusses identifying influencers and creating content through keyword research to address a for-profit college client's goals of decreasing paid search spend, generating more organic leads, and increasing organic visibility. Specific tactics discussed include finding influencers, conducting a content gap analysis, creating and scheduling content, linking strategies, using BrightEdge to track success, and establishing centers of excellence through agency-client mapping and playbooks to scale processes. The client saw decreases in paid search spending, increases in organic leads and first page keyword rankings.
Exceed Your Demand Gen Goals with LinkedInLinkedIn
LinkedIn offers best-in-class solutions for marketers to drive quality leads at scale, unlocking greater ROI
With LinkedIn, marketers can (1) target the audiences that matter most to their business -- including the accounts most important to their sales team -- (2) convert prospects in marketing- and sales-qualified leads, and (3) measure and prove the ROI of all your demand gen marketing on LinkedIn, including the quality of the leads you’re collecting for your business.
The 7 Drivers of Social Media Management Framework is adapted from the Marketing Communications Framework as taught at the Edinburgh Business School. This presentation walks the reader through the seven necessary steps to successfully manage social media activities in a company or for a brand.
All pictures/graphs taken/created by the author, except where stated/sourced differently.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
From ITC Agent Conference 2015:
This session reviewed the use of advertising, SEO, social, blogging and traditional marketing strategies to help an independent agency grow online lead generation opportunities.
Facebook & Instagram Ads for Schools: Building for Success After the Apple iO...Higher Education Marketing
In this webinar, participants will learn how the iOS update has impacted the targeting and measurement of Facebook Ads, and we'll share our team’s 3 key ingredients for successful campaigns.
Content Marketing for Leads, Fame and Revenuenejsnave
This document summarizes the key aspects of an effective content marketing strategy. It discusses how TAB, a records management company, worked with Sequentia to develop a content strategy to generate leads and strengthen customer relationships. Through interviewing customers and sales reps, Sequentia created valuable content addressing customer needs and deployed it across multiple channels. This led to substantial growth in leads and prospects for TAB over several years. The document concludes by highlighting best practices for content marketing and lessons learned.
In this webinar, join AdStage’s JD Prater and Hanapin’s Steve Burnett as they look into the next year and show you what to look forward to in the social advertising world.
Digital Marketing trends, SEO, Digital Marketing investment and ROIIn Marketing We Trust
Presentation made in partnership with Sydney based accounting firm, Accru Felzer. A good sport as I managed to cover SEO, Investment, accounting without putting people to sleep on an early morning session in a cold winter day :P Big thanks to Sue and Rebecca (co-presenter) from Accru and Tina from the German-Australian chamber of commerce for their help and making this presentation happen.
Google Adwords , Ad Extensions, explained in detail, Google Remarketing expla...Simplilearn
Google Adwords training and certification course in ghaziabad, Learn all the tips and tricks on how to advertise on google by Digital Marketing Paathshala.
.
Learn Search Engine Optimization in ghaziabad, Online marketing techniques
Getting ROI From Digital Marketing - Digital Chai Pe Charcha in MumbaiSocial Beat
Presentation on Getting ROI From Digital Marketing at the Digital Chai Pe Charcha held by Social Beat in Mumbai on 7th Jul, 2017. It covers insights across social media, search engine marketing, landing pages, UX, content marketing and more.
Understanding Digital Marketing with SEO, SERP, SEM, SMM, Content Marketing, ...Jaya Kumari
Slides cover complete guideline about the website highlightening in SERP and use of tools likeSEO, SEM, SMM. Introduction to SEO, Search Engine Marketing, Social Media channels to promote business or any website is clearly shown in the different slides. Even, the trends of Digital Marketing in 2017-2018 is also shown and the access of mobile phone in this generation which create a boon to Digital field.
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
Digital Marketing Approach - Proven Tactics to Generate Leads through Online ...Varun Mittal
The document discusses different digital marketing approaches, including search engine optimization (SEO), social media marketing (SMM), and pay per click (PPC) advertising. For SEO, it describes on-page optimization techniques like optimizing titles, headlines, images and content, as well as off-page techniques like link building through blogging, directory submissions, and social bookmarking. For SMM, it outlines best practices for major platforms like Facebook, LinkedIn, and Twitter. PPC advertising is contrasted with organic SEO in terms of speed of results and cost per visitor.
The document provides an overview and agenda for a search marketing workshop. It covers topics such as organic search, paid search, social media optimization, keyword research, landing pages, and metrics for evaluating search marketing campaigns. The workshop aims to help attendees understand key concepts in search engine optimization, paid search advertising, and how to plan and optimize search marketing strategies.
Digital Proposal for Qatar Traffic DepartmentRobin Goel
The document provides information from a study on digital media usage in Qatar. Some key findings include:
- WhatsApp, Facebook, and Twitter are the most widely used social media platforms in Qatar.
- Facebook has a total population of 1.5 million users in Qatar, with a large male skew.
- Government ministries in Qatar are increasingly using social media for outreach and engagement.
Leveraging Social Media for an Ecommerce Portal in IndiaRobin Goel
This document discusses leveraging social media for ecommerce portals and marketplaces. It outlines goals like connecting with more prospects, increasing online conversions and referrals. The strategy is to engage prospects in conversation, build a co-creation environment and provide sharing tools. An overview of key social media platforms like Facebook, Twitter, LinkedIn, Google+ and YouTube is provided. The document also outlines a social media strategy and editorial process for different objectives like maintaining relations, realizing mid-to-long term goals, and short-term campaign goals. Target audiences are identified along with which platforms would be best to reach each group.
The document provides 7 golden rules for successful Facebook marketing:
1. Treat Facebook as a fun space rather than hard selling.
2. Use intelligent branding by creating a miniature brand website profile.
3. Humanize your brand by showing your team and building relationships.
4. Create noteworthy content like photos and videos that educate and entertain.
5. Engage and interact with users by asking questions, running contests, and responding to comments.
6. Consider timing and frequency of posts; post when users are online rather than asleep.
7. Track and analyze metrics like user reach and engagement to evaluate success and evolve strategies.
The document outlines 10 reasons why businesses should use SlideShare. It explains that SlideShare has high visibility with 60 million monthly visitors and 3 billion views. It allows businesses to showcase their thought leadership, help brand differentiation, and generate leads. Businesses can also use analytics to measure performance and shares. Sharing on SlideShare makes it easy to share content on other social media and websites, and gain followers who can be converted to customers.
Brand has a huge impact on any business. Building a brand and managing it in the digital mix is an important part of any business. Here are some insights on brand building and management.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document proposes creating an Instagram account for WCMU to engage with its target demographic of people under 35. It recommends gaining followers by monitoring relevant hashtags, resharing user content with permission, holding contests at events, and promoting the new Instagram on other platforms. Content would include behind-the-scenes photos from fundraisers, daily activities, events, and on-location shoots. One intern would manage the account, posting real photos with no more than three hashtags to avoid appearing spammy.
Digital Marketing proposal for a new luxury medical centre in Qatar. It includes campaign and marketing ideas for day to day marketing use. Social Media and other Digital Media channels
Digital Marketing proposal for Health-N-Life magazine in Qatar. It includes campaign and marketing ideas for day to day marketing use. Social Media and other Digital Media channels
What I shouldn't tell you about Social Influencer MarketingAndrea Olivato
Slides from my speech at Echelon2016.
After a brief introduction of Influencer Marketing I dig into the "bad metrics" of Influencers, the ones that are usually not shared.
Project Qatar is Qatar's largest construction exhibition featuring over 2,100 exhibitors from 47 countries showcasing the latest equipment, services, and technologies. The event aims to build brand awareness, visibility, and engagement through its comprehensive offerings including networking opportunities, workshops, conferences, and sponsorship opportunities. The key social media platforms that will be utilized include Facebook, Twitter, LinkedIn, YouTube, and Instagram to promote the event to audiences like working professionals, youth, organizations, colleges and universities, and certification institutes. Content such as videos, images, and discussions will be shared across platforms before, during and after the event to maximize awareness, attendance, and continued conversations around Project Qatar.
This document provides information about digital media usage and social media in Qatar. It summarizes research conducted with 1000 Qatari adults about their digital media and social media usage. WhatsApp, Facebook, and Twitter are the most widely used platforms. The document then discusses a proposal to increase the online presence of Al Ahli Hospital through a social media strategy. It outlines objectives, content approaches, and advertising strategies for platforms like Facebook, Twitter, and Instagram. Metrics for measuring the success of the social media campaign are also mentioned.
Digital media is transforming how people interact through social networks and mobile devices. Today's consumers are highly connected through social media and influence each other's purchasing decisions. Brands must focus on digital strategies to engage with audiences through social listening and content marketing in order to shape perceptions. This document is the first part of a discussion on digital branding strategies.
Instagram marketing insights in malaysia indonesia singapore and australiaAndrea Olivato
How is Instagram doing in South East Asia and Australia in 2016? Check out our insights, growth metrics and penetration rates in SEA and Australia.
Discover top influencers in Malaysia, Indonesia, Singapore and Australia.
Realized in collaboration with the Instagram Marketing Association
The document discusses the rise of content marketing and the role of content engineers. It defines a content engineer as someone who blends creative and analytical skills to develop relevant content across different channels and measures performance. The presentation provides tips on how to listen to customers, engage them in conversations, create a virtuous marketing cycle, and establish a culture of measurement.
Stoic Marketing Solutions provides result-oriented marketing, advertising, and PR services. Their mission is to help clients meet objectives through awareness, sales increases, and other agreed metrics. Services include digital marketing, events, PR, and brand management. They conceptualize digital strategies, create designs, manage social media, develop websites, and provide reporting. Their composite plan delivers content to clients through newsletters, emails, Facebook, blogs, and WhatsApp. Stoic promises quality assurance and value for clients' money.
The document discusses social media marketing and provides guidance on developing a social media strategy and plan. It defines social media and its key characteristics. It then outlines the benefits of social media marketing, including increased traffic, high quality links, and complementing other marketing efforts. The document proposes a four step approach to social media planning focusing on business goals, customer needs, engagement plans, and success metrics. It also provides examples of social media management, monitoring, and campaign activities across various social media platforms.
This document outlines various social media services and strategies, including conducting social media audits, developing social media campaigns, and creating a 12-month social media marketing plan. The services described are researching a company's existing social media presence, analyzing opportunities and threats, recommending strategies, and executing plans across major social media platforms like Facebook, Twitter, LinkedIn, blogs, and more. The 12-month plan involves first establishing a brand presence, then increasing engagement and follower bases, before focusing on return on investment through special offers, lead generation, and revenue-generating campaigns.
New Webinar: Review of Hottest Social Media Lead Generation Tools for 2012Social Jack
This document provides an overview of the top social media lead generation tools for 2012 and discusses strategies for effective social media marketing. It highlights key metrics and tactics for platforms like Facebook, LinkedIn, Twitter, blogs and email marketing. Sample stats are given to illustrate the growth and engagement on major social networks. Tips are provided for content creation, engagement and measurement across different social channels.
The document outlines various social media services including social media audits, monitoring, management, reputation management, campaigns, and releases. It then provides details on implementing strategies and activities on key social media platforms like Facebook, LinkedIn, Twitter, Google+, Pinterest, blogs, and more. Finally, it proposes a 12-month social media marketing plan and timeline focusing on brand presence in months 1-3, engagement in months 3-6, and ROI in months 6-12.
Hands-On Social Media Workshop -Social Media Know-how for Business OwnersDorien Morin-van Dam
PowerPoint Presentation of the Hands-On Workshop for Business Owners given by More In Media. This presentation includes a social media overview, a planning strategy and execution.
Digital is changing everything. Business without a digital strategy are sorely behind the competition who might be using a variety of digital channels and methods to better engage with their audience. What does that mean? Deeper relationships creates more loyal customers who spread the word and drive more sales. Yeah, you need a digital strategy. Thankfully I've come up with a framework and a process that can help you build the dashboard to track how you are using digital to build awareness, develop interaction, manage relationships, and, of course, measure it all.
This document discusses digital marketing and provides guidance on understanding and implementing an effective digital marketing strategy. It outlines evaluating marketing goals and customer profiles, exploring various social media platforms like Facebook, Twitter, LinkedIn and Google+, and employing tactics like blogging, social bookmarking, document sharing, social media management and monitoring, online PR, and participating in Q&As to engage customers and increase online visibility. The document also provides contact information for the digital marketing agency Alphonic.
The document provides an overview of social media and its benefits for businesses. It defines social media and social networks, describes popular social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It outlines how businesses can use each platform for marketing, sales, and other goals. The document also offers tips on getting started with social media, including setting objectives, guidelines, and measuring results.
Earthsite - Digital Media for Sustainable Brands - Services 2012Earthsite
Earthsite is a boutique digital media agency for sustainable brands. Our company specializes in branding strategy; web design, and social media marketing. We have over 10 years experience with clients in the Natural Products, Clean Tech, Education, Non-Profit, Government, Events, and Transportation industries. We are located in Marin County, North of San Francisco.
Maximising the potential of social media marketingguest5acde69
The presentation slides from our seminar on 'maximising the potential of social media marketing', which we ran on Wednesday 10 February 2010 with the Solent Innovation & Growth Team in Southampton.
Maximising The Potential Of Social Media MarketingLCM
Presentation slides from our seminar on 'maximising the potential of social media marketing'. which we ran with the Solent Innovation & Growth Team on Wednesday 10 February 2010 in Southampton.
The document outlines a digital marketing plan involving SEO, PPC, SMO, and SMM. It includes an agenda and sections on marketing trends, SEO strategies like on-site and off-site optimization, PPC campaign management activities, SMO measurement metrics and activities for different social media platforms, and SMM campaign planning, setup, and optimization activities.
The document discusses understanding digital marketing and outlines various core digital marketing activities. It describes evaluating digital marketing goals and examining target customer profiles and digital presence. It then outlines specific activities that can be done on various social media platforms like Facebook, LinkedIn, Twitter, Google+, blogs, Q&As, digital PR, social bookmarking, and document sharing to achieve digital marketing goals. These include creating profiles and pages, posting content, sharing links, starting discussions, networking with influencers, and analyzing social media presence and return on investment.
Beyond Billboards is a digital consulting and services firm that specializes in creating marketing and sales strategies using disruptive digital solutions. They help clients grow their digital influence through online channels like websites, digital advertising, social media marketing, mobile apps, and more. The document outlines their full range of digital services and how they take a strategic, data-driven approach to digital marketing campaigns, focusing on content, social media, paid advertising, SEO, and emerging technologies.
Enterprises have moved beyond Sharepoints and intranets; this Webcast takes a closer look at the social-networking tools that enterprises are using (Facebook, Twitter, and wikis, to name a few) to empower employees, disseminate information, and keep tabs on customer requirements and feedback. We look at how these new tools foster collaboration and create new ways to share enterprise data, allowing end users to unlock value and insights that were previously inaccessible.
Jennifer Lindsay is principal of Jennifer Lindsay Digital and is an Emmy-nominated Web strategy consultant. She has demonstrated expertise in connecting with key influencers through utilization of cutting edge social media, SEO, SEM, content strategy, Web 2.0, PR 2.0 and Internet/content management and digital methodologies for major B2B and B2C clients including Microsoft.
Intersect Social Meda, SEO & Content Marketing and you have this presentation on how to build a Social Media SEO Strategy. Given by @TopRank Marketing CEO Lee Odden.
We are an end to end Digital Communication Company based out of Chennai. We cater digital services including Website Development, Custom Application Development, Mobile App Development, e-learning and Social Media Engagement
Advanced Social Media Strategies for Business Jamie Siracusa
Welcome to our "Advanced Social Media Strategies" webinar. How to- planning, solutions and checklists for proper implementation of Social Media campaigns for South Jersey business owners.
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
5. Our services in Web design and development
Web design and development
Software development
Mobile App development
Flash and E-commerce websites
PSD to HTML
6. Online Marketing services we offer
Social Media monitoring, reporting and analysis
Community management
Online reputation management
Social media campaigns
Search engine optimisation
Google advertising
Facebook advertising
7. What do we offer in Creative content services
Logo, Brochures and Mailers
Layout Design
Banner Design and Infographics
Interactive Presentations
Content Writing
Newsletters, flyers, business cards and letterheads
14. Things that we do on Facebook
• Fans and Followership Growth
• Join and Participate on Group Forums
• Promotions: Contest and Offers
• Monitor and Engage on Daily Basis!
• Customise the Facebook Page
• Apps and Custom Tabs Development
15. • Tweet often but not too often.
• Share interesting and useful news items.
• Maintain a healthy follower/following ratio
• Keep a healthy balance between personal and professional tweets.
• Doesn’t just update, but also responds to others.
• Stay away from spamming, hate, and nudity.
• Retweet interesting and happening tweets
• Use of #Tags, @(Replies), RT (Retweet) and DM’s
Things that we do on Twitter
16. Themes Updates Projects Campaigns
Objective Maintaining relations in a
frequent manner
Mid to long-term
realization of objectives
Short-term realization of
objectives
Duration continuous 1-3 weeks Avg. 1 month
Frequency of
new content
creation
High (almost daily) High: during the project
new content is shared
almost continuously
Low: the same content is
used repeatedly
throughout the campaign
Intensity Low Average High
Media Pressure low Average High
Target Group New Fans Regular Fans Repetition
Media Choice Social networks Social networks and
Forums
All online channels
including video sites
Type of content Formal and informal ‘did-you-
knows’, news, events, sneak-
peek specific etc.
Content in function of
project objectives like
launches, services,
agendas etc.
Commercial content,
contests, cause etc.
Our Social Editorial Process
17. Measuring Awareness Engagement Listening Innovation
Value Goals Improve SEO
Extend our Brand
through leadership
Dialogue & with our
ecosystem
Influence the
Influencers
Monitor
Sentiment
Elicit feedback
Co-innovate
Success KPI’s Mentions
Referring links
New visitors
Organic Rankings
Syndication
Build channels
# Blog comments
# Twitter Engagements
Build channels
# Engagement
# of issues
addressed
Build Community
# of Customer
members
# of content
uploads
Tools &
Channels
PRWeb
Blog
Twitter
Facebook
YouTube
Microsites
Blog
LinkedIn
Twitter
Facebook
Flickr
YouTube
Twitter
Blog
Community
Blog
Value
Drivers
Cost of advertising
Cost of SEO & PPC
User groups
Events
Analyst meetings
Customer
service costs
Competitive
intelligence
Development
bandwidth
User group events
Our Online Matrix and KPI’s