The document outlines 7 steps to create a content calendar for social media marketing: 1) Audit current content and social networks, 2) Choose appropriate social channels, 3) Decide what to track in the calendar, 4) Create a content library, 5) Establish a workflow, 6) Get feedback to improve the calendar, 7) Start publishing/scheduling posts according to the calendar. The goal is to consistently publish relevant content that supports marketing goals by planning in advance and getting team input.

1. HOW TO
CREATE A
CONTENT
CALENDAR
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2. 7 easy ways to create a content calendar and get started.
05 Establishing a smooth
workflow
06 Using your team
feedback to improve
07 Start
publishing/scheduling
posts
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01 Auditing your content
and social networks
02 Choosing the right
social channels
03 Deciding on what your
calendar should track
04 Making a content
library for the assets

3. STEP 2 : Choosing the right social channels
Always be clear on the user demographics on each social media platform.
Review the best practices for business marketing strategies across channels and sparkle with new ideas
and insights.
STEP 1 : Auditing your content and social networks
Start identifying the areas for improvement.
Auditing is a way to fine-tune your strategy and maximize your ROI.
Prepare a social media audit template to sort out the precise, up-to-date data.
Go through your social networks and come up with the information that’s unique to your audience and
your brand.
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4. www.scovelo.com
STEP 3 : Deciding on what your calendar should track
Figure out the information and data that are to be tracked by your calendar.
Start with figuring out the basic details:
Social media platform
Date and Time
Visual contents (e.g., photo, video, infographic, gif, etc.)
If needed add more advanced details that you might find helpful.
Content formats that are platform-specific. Eg., feed post, story, poll, IGTV, ads, live stream, etc.
Segments that are geo-targeting.
Organic or paid post?
Is the content approved? Has that been posted?

5. STEP 4 : Making a content library for the assets
Use Google Drive, Dropbox, or your company’s internal network as content libraries.
A typical social media content library should have the following features:
Spacious and secured enough.
Accessible from all your personal devices.
Easily shareable with other team members.
Setting up your content library is as important as preparing your social media content calendar as It
ensures less searching around for assets.
STEP 5 : Establishing a smooth workflow
After gathering all the possible information, start sketching in the workflow of your daily, weekly and
monthly social media cadence.
Ensure the following for a smooth workflow:
Approval of posts from senior employees (e.g., content-lead, the legal team, your CEO).
The right time to post to each channel (based on your insights/analytics) and how often you need to
post on each channel.
The process for brainstorming a new content, before assigning and creating it.
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6. STEP 7 : Start publishing/scheduling posts
Yep, that’s it! your social media calendar is done right and it is time to publish/schedule posts
accordingly.
STEP 6 : Using your team feedback to improve
Now, it’s time to open up your work to the team for feedback.
So, schedule a meeting and discuss finding some gaps.
Finally, a document should be made ready in such a way that even the newest team mate can
understand.
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7. What that gets scheduled, automatically gets
done.
A social media calendar provides a long-term
vision which means you’re pushing contents and
a brand voice consistently supporting your
marketing goals.
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