Content marketing in 30 Minutes a Day

•

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Shareist

How to keep your social media, blogs, and email newsletters active in just 30 minutes a day. http://www.shareist.com/

Marketing

Sam Harrelson
Owner of The Harrelson Agency
“Shareist allows us to work more
efficiently and free up our time. That is
important for a small agency.”

Shannon Vogel
Owner of The Be Scene
“Now with all the content and
scheduling, projects in one place there
are far fewer emails, no errors, and
increased efficiency.”

Overall Process: PPDM
• Produce
– Who
– What
– When
– Where
• Distribute
– Blog
– Social Media
– Social Media
• Plan
– Person
– Purpose
– Prepare
• Measure
– Look
– Listen
– Learn

Weekly Activities: RICIN
Do these things every week
• Read
• Capture Ideas
• Curate
• Invent Content
• Newsletter
A weekly process…

Monday
1. Read content from your sources and capture
ideas to your inbox.
2. Based on the plan you’ve developed during
PPDM, determine, or curate, what your audience
may want to see. Add your unique perspective,
3. and schedule items to go out to your
audience each day for the upcoming week.
!
Time: 30 mins

Tuesday
1. Look over what is trending in the items you
scheduled to share. Is there a big idea that
you could develop a unique piece of content
out of?
2. Look at your editorial calendar and see if it
fits in with your overall plan.
3. Begin to develop the unique content.
!
Time: 30 mins

Wednesday
1. Work on the unique piece of content.
2. Create a topic based curated post
where you collect several articles on one
topic and share them with your audience.
Include your own previously written
content.
!
Time: 30 minutes

Thursday
1. Complete the unique piece of content
that you began on Tuesday. Use supporting
articles that you’ve collected from the
sources you trust.
2. Use the tools you have in place to
distribute it to your audience.
!
Time: 30 minutes

Friday
1. Spend five minutes creating a wrap up post
from your most clicked on articles of the
previous week and distribute it to your blog
and email list.
2. Use the remaining time to respond to
questions and comments from your unique
piece of content, or use it to increase the
reach of your content.
!
Time: 30 mins

Saturday and Sunday
Enjoy that you scheduled weekend
posts on Monday.
Get a jump on the following week by
reading and scheduling shares with
your unique perspective.

Tips for Curating Quickly
• Find good sources that you can draw from
• Tag the items you collect to do topic
based curated posts
• Watch for natural patterns to emerge

Shareist Makes it Possible to
• Post to multiple platforms
• Schedule Posts
• Communicate with your team
• Keep multiple clients separate and organized
• Gather Content
• See what works
All From One Place
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Content marketing in 30 Minutes a Day

1. Successful Content Marketing in 30 Minutes a Day

2. Yes! You can get all your content marketing done in 30 minutes a day. With Shareist’s research, curation, scheduling, and page creation tools — and your expertise — you can keep your social media channels, blogs, and email newsletters active. And keep your audience engaged and growing.

3. Sam Harrelson Owner of The Harrelson Agency “Shareist allows us to work more efficiently and free up our time. That is important for a small agency.”

4. Shannon Vogel Owner of The Be Scene “Now with all the content and scheduling, projects in one place there are far fewer emails, no errors, and increased efficiency.”

5. Overall Process: PPDM • Produce – Who – What – When – Where • Distribute – Blog – Social Media – Social Media • Plan – Person – Purpose – Prepare • Measure – Look – Listen – Learn

6. Weekly Activities: RICIN Do these things every week • Read • Capture Ideas • Curate • Invent Content • Newsletter A weekly process…

7. Monday 1. Read content from your sources and capture ideas to your inbox. 2. Based on the plan you’ve developed during PPDM, determine, or curate, what your audience may want to see. Add your unique perspective, 3. and schedule items to go out to your audience each day for the upcoming week. ! Time: 30 mins

8. Tuesday 1. Look over what is trending in the items you scheduled to share. Is there a big idea that you could develop a unique piece of content out of? 2. Look at your editorial calendar and see if it fits in with your overall plan. 3. Begin to develop the unique content. ! Time: 30 mins

9. Wednesday 1. Work on the unique piece of content. 2. Create a topic based curated post where you collect several articles on one topic and share them with your audience. Include your own previously written content. ! Time: 30 minutes

10. Thursday 1. Complete the unique piece of content that you began on Tuesday. Use supporting articles that you’ve collected from the sources you trust. 2. Use the tools you have in place to distribute it to your audience. ! Time: 30 minutes

11. Friday 1. Spend five minutes creating a wrap up post from your most clicked on articles of the previous week and distribute it to your blog and email list. 2. Use the remaining time to respond to questions and comments from your unique piece of content, or use it to increase the reach of your content. ! Time: 30 mins

12. Saturday and Sunday Enjoy that you scheduled weekend posts on Monday. Get a jump on the following week by reading and scheduling shares with your unique perspective.

13. Tips for Curating Quickly • Find good sources that you can draw from • Tag the items you collect to do topic based curated posts • Watch for natural patterns to emerge

14. Shareist Makes it Possible to • Post to multiple platforms • Schedule Posts • Communicate with your team • Keep multiple clients separate and organized • Gather Content • See what works All From One Place Quickly and Easily

Content marketing in 30 Minutes a Day

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