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How to Develop
Social Media Content
"Content is so much more
than copy. Content is
strategic.”
Colleen Jones
CEO, Content Science
define your goals
create your content mix
develop and use a content calendar
follow best practices
Today, you're going to learn how to:
Feel free to ask questions!
Let's get started!
Define your goals to assist in
determine your content strategy
1. Social media goals should be
Define your goals
Specific
 Measurable
Attainable
 Realistic
 Time-bound
Define your goals
1. Make sure your goals are
Define your goals (cont.)
2. Determine the audience you want
    to reach.
3. Consider where your audience is
    naturally.
4. Determine what you want to
    share.
  Create a content mix
1. Entertain, inform and educate your
   audience. 
2. Keep it short and sweet.  
3. Make sure the content is platform
    appropriate.
Develop and use a
content calendar to
1. Help plan your content.
2. Gauge what's working or not    
    working
3. Schedule your post via
    aggregate sites.
4. Monitor your platforms.
5. Be consistent.
6. Review analytics.
Develop and use a content
calendar (cont.)
        Do's and Don'ts When
        Creating Content
1. Don’t post from emotions.
2. Be consistent.
3. Engage with your followers so
    they know you, like you and
    trust you.
Let's recap! 
1. Use an editorial calendar.  
2. Keep post short and to the 
   point.
3. Know your audience.
4. Pay attention to comments.
BONUS!
5. Use video and pictures in your
post.
Join our mailing list and
receive a free copy of
Best Practices for
Social Media Use!
YourSignatureConnection.com
   Schedule a  FREE consultation!
Need help with
content strategy,
social media management
or strategic planning?
YourSignatureConnection.com
info@YourSignatureConnection.com     586-834-8748

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How To Develop Social Media Content

  • 1. How to Develop Social Media Content
  • 2. "Content is so much more than copy. Content is strategic.” Colleen Jones CEO, Content Science
  • 3. define your goals create your content mix develop and use a content calendar follow best practices Today, you're going to learn how to:
  • 4. Feel free to ask questions! Let's get started!
  • 5. Define your goals to assist in determine your content strategy 1. Social media goals should be Define your goals Specific  Measurable Attainable  Realistic  Time-bound Define your goals 1. Make sure your goals are
  • 6. Define your goals (cont.) 2. Determine the audience you want     to reach. 3. Consider where your audience is     naturally. 4. Determine what you want to     share.
  • 7.   Create a content mix 1. Entertain, inform and educate your    audience.  2. Keep it short and sweet.   3. Make sure the content is platform     appropriate.
  • 8. Develop and use a content calendar to 1. Help plan your content. 2. Gauge what's working or not         working 3. Schedule your post via     aggregate sites.
  • 9. 4. Monitor your platforms. 5. Be consistent. 6. Review analytics. Develop and use a content calendar (cont.)
  • 10.         Do's and Don'ts When         Creating Content 1. Don’t post from emotions. 2. Be consistent. 3. Engage with your followers so     they know you, like you and     trust you.
  • 11. Let's recap!  1. Use an editorial calendar.   2. Keep post short and to the     point. 3. Know your audience. 4. Pay attention to comments. BONUS! 5. Use video and pictures in your post.
  • 12. Join our mailing list and receive a free copy of Best Practices for Social Media Use! YourSignatureConnection.com
  • 13.    Schedule a  FREE consultation! Need help with content strategy, social media management or strategic planning? YourSignatureConnection.com info@YourSignatureConnection.com     586-834-8748