The document provides tips and strategies for cracking the MICAT entrance exam for MICA, including details about the exam sections. It discusses that the exam tests verbal ability, quantitative skills, logical reasoning, and general knowledge. It emphasizes practicing the creative writing and psychometric sections, which are important for selection. The document also provides advice for the group exercise and personal interview components of the selection process, noting the value of the experiences even if not selected for MICA. Overall, the document offers insights and preparation strategies for the full MICA admission process.

1. MICAT 2017 Results
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Steps to check your MICA Results:
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Strategies to crack MICA Group exercise
MICA is India’s premier
management institute which is popularly known for creating Leadership in Strategic
Marketing and Communication. It’s an interesting and heavy task to clear the entrance and
reach the level where you start searching for guidance, and land here.
MICA’s screening process is as strenuous as it gets, to and through each level. The group
exercise is the second step that builds or breaks your final step; the personal interview though
both are independent of each other.
1.Every candidate gets to sit for both, despite of individual performance in any. Though the
sequential order is Group Exercise followed by the Personal Interview.

2. 2.These rounds are part of the selection process so that the institution can figure out a
candidate’s overall personality, clarity in thought, ability to work in a team, knowledge,
determination, maturity and find whether they fit into the culture of MICA.
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3.Usually, you’re given 10 minutes in total where a part is allocated to preparation, and the
rest to presentation. How you work in a team is what they want to know from the top of it.
Groups of 8-10 candidates is formed after you’ve submitted your SOP and registered.
4. Since it’s not a Group Discussion, your main goal is to complete the task at hand. The best
way to approach it is, to think of it as a Board Meeting and come to a plausible conclusion
after having logical arguments, instead of an idiotic emulation of the politicians in the
assembly.
5. It’s important to state your point. But to stubbornly stress on it is a waste of energy as well
as time if the group does not regard it as agreeable. If the group thinks it’s wrong, it might not
be right.
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6.In order to talk with logic, it’s advisable to be aware of what is happening around you. You
should have a solid understanding of the events that go by in the year that you lived in, or are
living in.
7. In the end, it comes down to the fact that how eventful or important were you in the team’s
ultimate decision. It is not a platform to show off your exuberant knowledge, but one to
exhibit articulation and personality.
Related links: 5 Secrets to make it to MICA
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3. What makes MICA a Marketing Mecca
MICA, Known as marketing Mecca is the favourite destination for all the aspirants wishing
to pursue a career in Communication Marketing. Let’s see the main reasons behind it.
1. The only school in Asia Pacific dedicated to core marketing with its flagship programme;
PGDM(C).
2. MICA has focused only on marketing since it’s inception 26 years ago. Prime focus and
diligence in delivery make it a successful choice for a lot that have passed out of it,
and the growing many who will.
3. With its historicity, the institution has a strong hold in the industry as major leaders
are/have been associated with it.
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4. Focused and expert approach to understand marketing as function of the company, brand
as a concept and customer as the center of all of this.
5. Creative liberty that each individual gets, to perceive and infer his/her own validation.
There is competition at MICA too, and students are constantly motivated to buckle
up, but there is a stronger sense of culture and interest in what is being taught,
because of which they have that edge over an external not belonging to
the institution.
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4. 6. Multiple chances/opportunities that a student of the flagship course gets to associate
with other courses like CCC and FPM add to the experience of a marketer to be
who needs to adopt associations in order to build his career.
7. The course modules are one major reason behind MICA being “the”place for Marketing.
Marketing’s for and/or of the consumer; and what better than: Imagining India,
Semiotics, Culture and Communication and Communication for Social
Impact; to learn and understand the differences that make a community.
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8. As conveyed through the site; “MICA’s stringent selection norms coupled with the rigour
of the curriculum ensure a highly committed, creatively and innovatively
anchored, professionally-oriented manager, skilled in the practice of Strategic
Marketing and Communication for the industry and the society.”
9. With specializations in marketing, brand management, research & analytics, advertising,
media and digital, MICA assures effective delivery of Strategic Marketing and
Communication solutions to the industry, government and community.
10. For any college, exposure is essential as well as obvious. In MICA’s case there are
companies that just want to recruit from the student pool at the institution, hence
validating the trust that the industry puts in the effectiveness of quality
knowledge transfer that happens at MICA.
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Cut Analysis
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5. 7 useful Strategies for MICAT Creative Writing
The Creative Writing section might comprise of one or more of Essay writing, Story building,
arguments for/against a give topic. There is very little time to complete this exercise, which is
why the more you practice the better you’re bound to attempt. Selection to the next round
depends a lot on how well you perform in this section.
1.First and foremost, Essay Writing which has been common across years, has seen various
topics based on current and social awareness. MICA wants to test your
communication style and skill, so rather than focussing on something that will just
make you enlist the facts, it selects something that is part of your daily life so
that you get a chance to express your perspective and ideas.
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2.Second, story writing, where you are given a set of pictures. You are required to
connect the pictures and curate a story that is creative yet exclusive. It’s simple but
requires a creative bend than can give you an edge over the others.
3.Third part of this section are the arguments. Here, a topic will be given and you will be
asked to write a certain fixed number of arguments for (as well as) against the given
topic. Then you’ll be asked to conclude while taking one assertive side where being
neutral doesn’t fetch you any marks. This part helps them figure out your ability to
look at things from different perspectives.

6. 4.The purpose of the latter two exercises is to see how you think or analyse. There’s no better
way to strengthen it than to know yourself and your surrounding. Be well aware of
what is happening around you and you stand a chance to ace it.
5.The only way you can ace this section is by completing it. And as mentioned before, it’s a
time-stressed section so you will need to practice writing to get a hang of it. It’s easier
said than done, always. So get to it, right now.
6. It’s always better to be fluent, both in verbal and written expression. So brush up on your
vocabulary so that one, you don’t fall short of words when required the most; and
two, formation of phrases/sentences is apt, rather beautiful to read.
7. Creative writing section reveals your attitude and your talent. And is VERY important for
cracking MICAT. So ensure that you put the right amount of effort at the right time,
also in the right place.
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5 Secrets to make it to MICA
Days, months, sometimes even years go in crafting the journey of a MICAn before he/she
steps inside the green campus made of red bricks that invigorate his dreams and empower his
goals. This effort might be intricate but it is finely achieved when the aim is intact. Mica is
home to creative passionate individuals with young prosperous business minds.

7. 1. It stands differentiated f rom the various top B-schools of the country, not just in its
essence of being the school of ideas, but also in its positioning and its very own entrance
examination: MICAT, which is no doubt one of the most interesting exams that a
management aspirant takes. The test comprises of quantitative, verbal ability, logical
reasoning and GK. Along with the aforementioned sections, there are two elaborative
sections on Psychometric and Creative Writing; the makers or breakers of the exam that you
write as the first step of your MICA journey. An interesting mix of subjective and objective
questions is put your way that helps you explore your strengths to maximum and covers up
the weaknesses that might be exploited otherwise.
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2. Hurdle, as seen by few; but opportunity as seen by the rest, is that the evaluation is
somewhat discrete and as much as you can be a part of the selection process, you can rarely
predict the scoring pattern. It’s close to college’s discretion and ensures that you get enough
novelty for your ingenious effort put into the preparation.
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3. It becomes essential to harness your creative skills before/while applying to MICA. The
writing section does not need an out breaking talent. All it needs is regular practice and a
tinge of creativity that is inherent in almost everyone born in this world
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4. The second section which is the psychometric section is in place to analyse how an
aspirant thinks. There is no right or wrong answer to it. It is important to remain consistent in
your evaluation of yourself to clear this section because it’s only you who can know yourself
the best, and this is just a tiny test of that.
5. The Group Exercises and Personal Interviews are enriching experiences in themselves. If
you don’t make it to MICA, you still take something that you cherish, that teaches you
something for life, or just for your next interview. You need to ensure that you are clear
WHY you chose to be a part of this phenomenal institution and how does the flagship course,
PGDM align to your life goals and aspirations.
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