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Cost Effective Marketing - International Schools
- 1. WHAT EVERY COMPANY WANTS WHAT FEW ARE ABLE TO DELIVER COST EFFECTIVE MARKETING
- 2. WHAT IS COST EFFECTIVE? 1. There is a difference between cost effective and cheap. 2. Cost Effective = "producing good results without costing a lot of money.” 3. Cost effective can be expensive, but it’s still cost effective.
- 3. ELEMENTS OF A COST EFFECTIVENESS 02 Everyone's an influencer. Remember that. 05 03 Outsourcing is not always the answer. 06 RESOURCES Use what you have at your disposal and acquire the rest LEARN IT YOURSELF WEBSITE Yes, the number one thing is to have a great website 01 SOCIAL MEDIA Post often, but keep it within brand and strategy 04 BRANDING Consistent, clean and clear branding is a key element SOCIAL INFLUENCERS
- 4. STRATEGY - FAIL TO PLAN, PLAN TO FAIL Goals What are your school’s goals? Resources What resources do you have? Opportunities What potential opportunities can you identify? Time What’s your timeline? Budget What are we working with?
- 5. ANALYZING THE COMPETITION YOUR SHADOW MARKET LEADER YOU
- 6. WEBSITE 01 ● Single Most Important Tool ● SEO is key ● Clean and easy to use ● Fast ● Informative ● Easy to update
- 7. SOME ESSENTIAL TOOLS Google Webmaster Tools Photoshop Grammarly Google Analytics Sitechecker
- 8. BRANDING ● Consistency is Key ● Every Touch-Point ● Every Department ● Live the Brand 02
- 9. EXAMPLES
- 10. WHAT DOES BRANDING DO? People buy from people they trust Gives you leverage Allows you to define your customer experience Keeps you front of mind
- 11. RESOURCES 03 ● Resources are all around you ● Use what’s at your disposal ● Principals ● Administrators ● Teachers ● Parents ● Support Staff ● Vehicles
- 12. SOCIAL MEDIA 04 ● Powerful if used correctly ● Targeting is your friend ● Analytics are important ● Consistency is key ● Branding is crucial ● Stick to your plan
- 13. SOCIAL MEDIA IS KEY 2375 2000 333 1600 Number of active users worldwide in July 2019 - in millions Source: https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
- 14. WHAT PLATFORMS ARE YOU GOING TO USE? FACEBOOK YOUTUBE INSTAGRAM
- 17. WHAT CAN WE DISRUPT Every customer should believe “I am special” Everyone should spread the word Everyone should know the end goal Everyone should believe “I can”
- 18. REVIEWS MATTER
- 19. SOCIAL INFLUENCERS 05 ● Build relationships ● Get them talking ● Keep them happy ● Reward them ● Word of mouth is key and free ● Deal decisively and quickly with negative publicity or social media
- 20. A FEW IDEAS Business Lounge Parent Interns Social Media 101 Community Lounge
- 21. LEARN IT 06 ● Learn it, if you can ● Save thousands ● Build your skills ● Improve your speed
- 22. 3 Year Perceptions of Reputation- Marketing and Communication 2017 Reputation rated 2.4/5 (48%) Marketing Effectiveness 2.61/5 (52.2%) Communication 2.4/5 ) 48% 2018 Reputation rated 3.52/5 (70.4%) Marketing Effectiveness 3.58/5 (71.6%) Communication 3.63/5 (72.6%) 2019 Reputation rated 3.86/5 (77.2%) Marketing Effectiveness 3.83/5 (76.6%) Communication 3.97/5 (79.4%)
- 23. FINAL WORD - FOCUS Focus is the key to getting things done, even the little things. Pick a task, focus on it for a dedicated period of time and get it done. Trying to spread yourself over too many tasks will result in never really finishing anything. “Your focus needs more focus” - Jackie Chan (Karate Kid) When you concentrate its (the Mind) tremendous power on definite, meaningful objectives, you will quickly ignite the flames of your personal potential and produce startling results.” - Robin S. Sharma, The Monk Who Sold His Ferrari.
- 24. THANKS Does anyone have any questions? da.brews@mkis.edu.my +601136474103