Online retail sales increased 16.6% in the first quarter of 2012 compared to the same period in 2011, reaching nearly $44.3 billion. The document discusses how retailers can better connect with customers through digital marketing by focusing on search engine optimization, social media optimization, paid media, retargeting, widgets and apps to increase online visibility and influence purchase decisions. It also notes how failing to optimize digital assets, purchase paths, and quantify social media results can disconnect brands from customers.

1. HOW WE CONNECT: ETAIL
RETAIL INTERNET MARKETING

2. ONLINE RETAIL SALES INCREASED ABOUT 16.6% IN
THE FIRST QUARTER OF 2012, TO NEARLY $44.3
BILLION, COMPARED WITH $38.0 BILLION FOR THE
SAME PERIOD IN 2011*
Source: comScore Inc.

3. HOW WE CONNECT
• Overlooking the human/emotional element within digital
that drives brand consideration and product
recommendations
DISCONNECT

4. HOW WE CONNECT
• ZOG Paid Media clients have seen up to 60 percent
increases in their paid media conversion rates.
CONNECT

5. HOW WE CONNECT
• Relying on the brand or product name to hold enough
weight when making online purchase decisions.
DISCONNECT

6. HOW WE CONNECT
• Digital marketing for online retailers involves building
programs that focus on online visibility through search
and social media, using SEO, Social Media Optimization
(SMO), Paid Media and Retargeting, Widgets and Apps.
CONNECT

7. HOW WE CONNECT
• Failing to optimize the digital purchase path; studies have
shown that most successful purchases are made with an
average of three clicks.
DISCONNECT

8. HOW WE CONNECT
• Our digital marketing solutions work towards increasing
online visibility, influencing purchase consideration and
success metrics including more-qualified
traffic, sales, and ROI.
CONNECT

9. HOW WE CONNECT
• Thinking that social media is not quantifiable and cannot
produce ROI
DISCONNECT

10. HOW WE CONNECT
• All of our solutions are connected to our creative studio,
and clients are provided access to our proprietary
Analytics Platform that quantifies results.
CONNECT

11. HOW WE CONNECT
• Failure to optimize digital assets like images; 15% of
Google searches are image related.**
** Search Engine Watch
DISCONNECT

12. HOW WE CONNECT
• Search is the number one way and Social is the number
two way people connect to websites.
CONNECT

13. HEADQUARTERS
18835 N. Thompson Peak Parkway
Scottsdale, Arizona 85255
D: 480 281 7581 | F: 480 284 7376
www.zogdigital.com