Product development is both an art and science. Building a wow product is the key responsibility of a Product manager. In this PPT by ProductHood TV, learn the fundamentals of building a world class wow product for both B2C and B2B customers. If you are a product management professional who want to leverage the best practices in building habit forming products then watch, subscribe to the channel and improve your pm skills.

1. Building WoW Products?
Lokesh Gupta
Founder @ ProductHood

2. What is a Product?

3. “Product is something which
satisfy customer needs”

4. WoW Products

5. WoW Products

6. WoW Products

7. How do
we build
wow
products?

8. What are Habits?

9. “a settled or regular
tendency or practice,
especially one that is
hard to give up”

10. “It takes 66
days on an
average to
form habits”

11. How to change habits?

12. How to change habits?

13. How to
understand
customer
Habits?

14. KYC

15. KYC - Know Your Customers
● Tastes
● Habits
● Likes
● Dislikes
● Pain points
● Aspirations
● Goals
● Demographies
● Income
● What products they use?

16. How to do KYC?
“In a startup no facts
exist inside the building,
only opinions.”
- Steve Blank

17. User Persona

18. How to build habit
forming products?

19. Hooked Model

20. Internal Triggers - Feeling bored or lonely

21. External Triggers

22. User
Experience
Design

23. What next?

24. Lean Product Development

25. Reduce Waste

26. Anything left?

27. Product Marketing
Product
marketing is the
process of
bringing a
product to market
and overseeing its
overall success.

28. iPod V/s Sony Walkman

29. Thank You