Product vision - The product vision board

1,921 views

Published on

Published in: Technology, Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,921
On SlideShare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
38
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Product vision - The product vision board

  1. 1. Day 2: Product Vision
  2. 2. The product vision board
  3. 3. Product vision board
  4. 4. Target group= who are you creating the product for= who will use it & who will pay for it The right size Discoverable Specific enough / not to specific Several smaller groups / one large group
  5. 5. Target groupWhat is their gender?
  6. 6. Target groupWhere do they live?
  7. 7. Target groupAre they rich,poor or inbetween?
  8. 8. Target groupAre theytrendsettersor old-fashioned?
  9. 9. Target groupWhat istheir age?
  10. 10. Target groupWhat is theirintellectuallevel?
  11. 11. Needs= which needs & wants of the target groupis your product fulfilling Mapped to target groups Dig to the most basic need (5 why’s) Difficult to find the exact need Emotion
  12. 12. NeedsNeed versus wantAntibiotic - People die without itAspirin - Makes people feel betterVitamin - Prevents people to get sickHomeopathy - Makes people believe they will get better
  13. 13. Product= what are your USP’s Mapped to needs & target groups Top 3-5 features / method Differentiators
  14. 14. Product
  15. 15. Value= what is the value of your product to thetarget groups (based in their needs) Money Emotion / feelings Business value Better, faster, cheaper, …
  16. 16. ValueIt saves time,betterperformance
  17. 17. ValueMore childfriendly thanothers
  18. 18. ValueBetter security,morethrustworthy
  19. 19. ValueMore comfort,higher usability
  20. 20. Value Cheaper, moreprofits
  21. 21. Competitors and alternatives= who will they compare you with Similar products / services How it’s done now Alternatives that can be used
  22. 22. Competitors and alternatives
  23. 23. Vision statement= short sentence to give a first impression Granny proof! What – why – who – how 1-2 sentence introduction Remember it What the world will look like if you’ve changedit
  24. 24. Vision statementDyson hot + coolFastest whole room heating inwinter. High velocity air tocool in summer.
  25. 25. Vision statementiPhone 5Loving it is easy. That’s whyso many people do.
  26. 26. Vision statementMicrosoft Windows 8More beautiful, more flexible,more you. And very, veryfast.
  27. 27. Questions?

×