This post is the first of two posts recapping a meetup presentation from January 2019 at Getsafe HQ in Heidelberg, Germany.

1. From Vision to Version:
Building World-class Products
Patrick Tsao
VP of Products

2. Why do I need
a product vision?

3. When you Google “product vision”...
“The product vision is the overarching goal you are aiming for, the reason for
creating the product.
It provides a continued purpose in an ever-changing world, acts as the product’s
true north, provides motivation when the going gets tough, and facilitates effective
collaboration.”
Source: romanpichler.com

4. In simpler terms...
Vision
The end goal
Strategy
Doing the right things
Tactic
Doing the things right

5. As an analogy...
Strategy
Vision
Tactics

6. 6 Reasons
for Having a Product Vision

7. #1 - A Prerequisite for Change
“...the people who are crazy enough to think they can change the world…
...are the ones who do.”
--Steve Jobs

8. #2 - Idea Simplification

9. #3 - Group Alignment

10. #4 - Collective Imagination

11. #5 - Rocking In-Place vs. Forward Progress

12. #6 - Effective Prioritization

13. How do I build
a product vision?

14. Vision is about telling a story.
“Always know your last line before you begin.”
--Paul Currington, host of “Fresh Ground Stories”

15. Sources of Inspiration
Intrinsic
“Imagine a world where…”
Dissatisfaction with the current world
Intuition and gut feeling
People around you
Gaps in existing products
Trends from other industries
History of the world
Random person on the street
Extrinsic

16. www.hellogetsafe.com
Patrick Tsao
p.tsao@hellogetsafe.com
linkedin.com/in/pattsao