The document outlines key characteristics of successful individuals who are self-aware and dedicated to their values, emphasizing the importance of personal integrity and relationship building in business. It describes a digital marketing company, Grit Online, founded by Marika Arovuo, which customizes its services to help small businesses succeed in the digital landscape despite complex challenges. The company values growth, responsibility, integrity, and tolerance, aiming to empower clients through tailored digital strategies and consistent communication.

1. By Marika Arovuo

3. They
 Know themselves well
 Have a defined purpose
 Have clear understanding of their values and beliefs
 Dedicate their lives to pursuing those values and beliefs
 Are true to themselves
 Don’t abandon their principles even when faced with tough times or
pressure from outside

4.  Individuality is embraced
 People are trustworthy
 Communication is transparent
 Has expectations and standards
 Understanding that flexibility is
required because bumps are
expected
 People FEEL that you are there to
help them

6.  It fulfils a basic human need to form
deep relationships and is more
rewarding
 When you live by your core values
your life is less stressful. There is no
disconnection between what you do
and say and what you feel
 You will be rewarded in the long run

7. You will connect with people that you
did not know would actually help you
to bring business
Tips for networking
 Short, memorable intro
 Why you are interested in their
business
 Exchange cards
 Write down some facts about them
 Book the next meeting if the
connection is very strong

8. 80% of sales are made on the 5–12
contact!
You rarely meet people at the exact moment
when they need what you offer.
To do it most effectively, create a system:
 Several touchpoints
 Train your clients to hear from you
 Schedule the next appointment on the
spot
 Keep consistent contact
 Invite your clients to events
 Create a plan and stick to it
 Automate it

9.  Customer acquisition is 5–25 times
more expensive than customer
retention
 Repeat customers spend 67% more
 Loyal customers are your best
salespeople
 If you don't keep in touch with
your customers, your competitors
will!

10. Critical connection moments
 Making a query
 After purchase
• Ask about their experience
• Listen to the feedback
• Implement it
• Tell them later what you have done to
improve
• Ask if they would recommend you
• Recommendation is 10–15 times more
effective
 Complaints
96% of dissatisfied customers don’t
complain – but they do tell others!

11.  YOU are your brand
 Credibility
 Promote yourself online
 Build relationships
• Prospects
• Clients
• Influencers

12.  Professional website
• Mobile friendly
• Contact information
• Blog
• Clear value proposition
• Testimonials
• Lead collection with giveaway
 Email marketing
• Regular letters
• Promote your content
 Social media channel(s)
• Choose based on what your target audience is using
• Promote your content
• Engage with prospects, clients and influencers
 Video marketing
• Modern way to promote
• Preferred by viewers and search engines

13.  Someone who would benefit
from your services will not get
treated by you
 Your reputation will not grow
 You lose money
 WCS: You end up working for
someone else 

15. Our story goes back 10 years when we were running a fashion accessory business and selling
our goods online. Our team, having a combined 50 years’ experience in IT at that time and a
mindset of challenging ourselves, decided to learn in-depth and design our own digital marketing
strategy that helped us to succeed. It was when our fellow entrepreneurs started to ask if we could
help them with their digital marketing that we found our true passion – helping other business
owners succeed too!
Digital marketing has become even more complex over the past decade, with the constant
appearance of new technologies, tools, applications and channels. We have responded to the
challenge by continuously growing our knowledge to the highest standards and applying our
intelligence to practice.
We know that small businesses might not have hefty budgets to spend on digital marketing, and
that is why we customise our service offering for each of our clients. We identify the crucial
actions that have the biggest immediate impact for your business, and we will work with you to
design a phase-by-phase plan to continuously build your online presence.

16. She has a holistic approach that aligns both the business and digital marketing aspects for
success. She is a vivacious extrovert who loves to build relationships and serve others, while at
the same time being a technical, detail-oriented, thorough, and nose-to-the-grindstone
powerhouse. She always gives 100% to her clients and aims to make their experience easy and
stress-free.
To provide comprehensive digital marketing services, she works with team of talented business
and digital marketing strategists, web and graphic designers, web developers, SEO experts,
copywriters, social media managers, photographers, and videographers.
Marika's team is the complete package. Her entrepreneurial dream has come true, and she is
devoted to helping you succeed!
Marika started out in an international career in IT with a large tech
company over 20 years ago. Today, she has been running her businesses
in three continents for the past 10 years. She created GRIT Online to
provide digital marketing solutions to amazing businesses like yours.
Marika is extremely passionate about forming authentic relationships that
create impact and drive great success stories.

17. Our company name was formed around
our common values that we share.
G – Growth mindset
R – Responsibility
I – Integrity
T – Tolerance

18. G – Growth mindset
We believe:
 Intelligence can be developed through effort and persistence.
 Challenges are our best teachers.
 Obstacles are meant to be overcome with persistence.
 Success is a result of hard work.
 Feedback is a tool to improve and excel.
 Learn from the best and find inspiration in the success of others.

19. R – Responsibility
 We take ownership of our decisions and actions. We understand that we
are only humans and we do make mistakes, but it is important to act on
them with the right attitude. We believe in admitting failures and doing
our best to fix it – and learn from it.
I – Integrity
 We always aim to do what is right, and we keep our promises. We deliver
what we commit to.
T – Tolerance
 We believe in respecting individuals and their businesses.

20. To be a digital marketing company that is most
admired for our growth mindset, and the way we
challenge ourselves every day to provide impeccable
service and great results for businesses across the
world.

21. All great businesses started somewhere. GRIT Online believes in SMEs’
potential to change the world for the better, and is committed to helping
serious business owners reach their full potential utilizing digital media.
We do this by helping our clients build a professional online presence,
creating a digital marketing strategy, and helping them
to manage their digital channels.
We take our clients’ goals seriously and work together to achieve them.
We do not settle for the status quo. Our GRIT values drive us every day!