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Capabilities Presentation Presented by: David McNerney 2010
outline ,[object Object],[object Object],[object Object],[object Object],[object Object]
the who ,[object Object],[object Object]
the what ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
the why Today’s Customer:  expects relevant personalized communication every time. If we deliver the wrong message to the wrong person, we are wasting their time, your money and an opportunity. Today’s Marketer:  Is tired of spending money on marketing and not being able to measure it or know if it worked…They are tired of the guessing game
the how ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
the when ,[object Object]

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Futurology Capabilities

  • 1. Capabilities Presentation Presented by: David McNerney 2010
  • 2.
  • 3.
  • 4.
  • 5. the why Today’s Customer: expects relevant personalized communication every time. If we deliver the wrong message to the wrong person, we are wasting their time, your money and an opportunity. Today’s Marketer: Is tired of spending money on marketing and not being able to measure it or know if it worked…They are tired of the guessing game
  • 6.
  • 7.