This document provides guidance on creating an effective online marketing campaign with no budget. It discusses developing two offers - one being a digital asset like an ebook and the other being a free sample of your product. The document outlines promoting these offers through blogs and driving traffic to call-to-action buttons. It also discusses using the offers to build an email list and engaging visitors through an inbound marketing process of finding, enchanting, converting, and re-engaging visitors over time. The final section recommends next steps of creating landing pages, calls-to-action, and forms for collecting leads from each offer.
Does your Facebook, Twitter and other social media content translate the experience your customers have with your retail brand? It can. And should.
This seminar will give you tips and tactics to create social media posts that deliver the personality of your brand. Attendees will learn the keys to successful social media programs on how to engage your customers on a regular basis and to successfully translate what happens in your store via your social media posts. Learn how – and when to use humor and product knowledge to create social media posts that will engage customers on a regular basis.
Growing your business with LinkedIn examines the benefits of social media for expanding your network. The document looks at ways LinkedIn can reach out to competitor and complementary businesses, for maximising your businesses audience. It also identifies the features and benefits of utilising LinkedIn for recruitment, marketing, networking, and sales prospecting. The audience reach is highlighted via membership numbers. LinkedIn Groups demonstrates the capacity for establishing mini networking business. Social Media Dashboards highlights the ability to schedule activity across sites such as LinkedIn, Twitter, Facebook, Google Plus, and Instagram. The helpful of LinkedIn is demonstrated by its ability to assist entrepreneurs, Start-Ups, SME's and Larger Organisations.
Social Media Marketing - A sneak peek into what Social Media Marketing can ac...SEO Pandit
Social Media Marketing - MySEOPandit’s take on Social Media Marketing. A quick glance into what Social Media Marketing stands for, what all it covers and how you can benefit from the same. Log in to www.myseopandit.com to know more.
Does your Facebook, Twitter and other social media content translate the experience your customers have with your retail brand? It can. And should.
This seminar will give you tips and tactics to create social media posts that deliver the personality of your brand. Attendees will learn the keys to successful social media programs on how to engage your customers on a regular basis and to successfully translate what happens in your store via your social media posts. Learn how – and when to use humor and product knowledge to create social media posts that will engage customers on a regular basis.
Growing your business with LinkedIn examines the benefits of social media for expanding your network. The document looks at ways LinkedIn can reach out to competitor and complementary businesses, for maximising your businesses audience. It also identifies the features and benefits of utilising LinkedIn for recruitment, marketing, networking, and sales prospecting. The audience reach is highlighted via membership numbers. LinkedIn Groups demonstrates the capacity for establishing mini networking business. Social Media Dashboards highlights the ability to schedule activity across sites such as LinkedIn, Twitter, Facebook, Google Plus, and Instagram. The helpful of LinkedIn is demonstrated by its ability to assist entrepreneurs, Start-Ups, SME's and Larger Organisations.
Social Media Marketing - A sneak peek into what Social Media Marketing can ac...SEO Pandit
Social Media Marketing - MySEOPandit’s take on Social Media Marketing. A quick glance into what Social Media Marketing stands for, what all it covers and how you can benefit from the same. Log in to www.myseopandit.com to know more.
Turning Content into Your Strategic Competitive AdvantageLKinoshita
How to turn content into your strategic competitive advantage. Session presentation by Laura Kinoshita at the 2011 Social Media Summit, Honolulu Convention Center.
Kris Jones, founder of Pepperjam (eBay), ReferLocal (Nimble Commerce), and LSEO.com provides a detailed account of available resources available through various digital marketing platforms, including Google, YouTube, Twitter, and Facebook. Learn about the Google Ads Grant Program, Twitter Ads for Good Campaign, the Facebook "Donate" Button and more. Original presentation was part of lecture at Wilkes University in Wilkes Barre, PA.
Where technology meets marketing. How is the # and . affecting our ski world?.SKI
Most businesses know by now that social media can be a powerful and cost effective marketing tool. However, what most people don’t realize is that using the right landing page, domain name and hashtags in your social media posts can be critical for achieving success. In this first-of-its-kind SIA session, you’ll learn how to make the most of your landing pages, domains and social media to stand out amongst the noise on the Internet.
VenuWorks hosted me as the Keynote Speaker where I discussed the importance of strategy, incorporating trends and how to measure success in your location-based marketing initiative.
Jodell Raymond of Black Cat Plus describes her experience in e-commerce retailing and social media and provides retailers with insight as to how to balance it all.
Daily deal builder presents driving targeted, quality traffic to your websit...Chris Powell
Driving targeted traffic to your website or business is one of the most important components to running any business. You can have the greatest product, service, and offerings — but if no one sees them, what does it matter and more importantly, who does it help? In this recording of our Daily Deal Builder training presentation “How To Drive Quality, Targeted Traffic to your Website“, we discuss various proven ways to effectively drive traffic to your daily deal website, or any website for that matter.
Social media has grown and evolved tremendously over the past few years. Facebook is reporting over 900 million users, Twitter has said there are 250 million tweets per day, which breaks down to roughly 2,900 per second. With that growth, social advertising on social media sites has gained wide spread popularity and usage, allowing advertisers to tap into the social and interest graphs of consumers when delivering ads. Facebook as an example enables advertisers to reach more than 900 million people with ads that are relevant, engaging and have social context. So, as a business, how are you taking advantage of social advertising tactics to help extend your brand, build engagement and generate ROI? Attend Formic Media’s Free Seminar Series to learn how social advertising on Facebook, Twitter and other social media platforms can help elevate your small business online.
Use Pinterest for your Retail business, it can generate direct sales. It is the fastest growing social media channel...don't be late....Contact me for a solution design.
POWERFUL, CREATIVE, AND FIRECEST/AGGRESSIVE BRAND MARKETINGAsit Dholakia
POWERFUL, CREATIVE, AND FIRECEST/AGGRESSIVE BRAND MARKETING
Globally Seen some Creative Marketing Strategies and some Unique Advertisements and some are Extreme Marketing tactics. Firecest Marketing also.
Turning Content into Your Strategic Competitive AdvantageLKinoshita
How to turn content into your strategic competitive advantage. Session presentation by Laura Kinoshita at the 2011 Social Media Summit, Honolulu Convention Center.
Kris Jones, founder of Pepperjam (eBay), ReferLocal (Nimble Commerce), and LSEO.com provides a detailed account of available resources available through various digital marketing platforms, including Google, YouTube, Twitter, and Facebook. Learn about the Google Ads Grant Program, Twitter Ads for Good Campaign, the Facebook "Donate" Button and more. Original presentation was part of lecture at Wilkes University in Wilkes Barre, PA.
Where technology meets marketing. How is the # and . affecting our ski world?.SKI
Most businesses know by now that social media can be a powerful and cost effective marketing tool. However, what most people don’t realize is that using the right landing page, domain name and hashtags in your social media posts can be critical for achieving success. In this first-of-its-kind SIA session, you’ll learn how to make the most of your landing pages, domains and social media to stand out amongst the noise on the Internet.
VenuWorks hosted me as the Keynote Speaker where I discussed the importance of strategy, incorporating trends and how to measure success in your location-based marketing initiative.
Jodell Raymond of Black Cat Plus describes her experience in e-commerce retailing and social media and provides retailers with insight as to how to balance it all.
Daily deal builder presents driving targeted, quality traffic to your websit...Chris Powell
Driving targeted traffic to your website or business is one of the most important components to running any business. You can have the greatest product, service, and offerings — but if no one sees them, what does it matter and more importantly, who does it help? In this recording of our Daily Deal Builder training presentation “How To Drive Quality, Targeted Traffic to your Website“, we discuss various proven ways to effectively drive traffic to your daily deal website, or any website for that matter.
Social media has grown and evolved tremendously over the past few years. Facebook is reporting over 900 million users, Twitter has said there are 250 million tweets per day, which breaks down to roughly 2,900 per second. With that growth, social advertising on social media sites has gained wide spread popularity and usage, allowing advertisers to tap into the social and interest graphs of consumers when delivering ads. Facebook as an example enables advertisers to reach more than 900 million people with ads that are relevant, engaging and have social context. So, as a business, how are you taking advantage of social advertising tactics to help extend your brand, build engagement and generate ROI? Attend Formic Media’s Free Seminar Series to learn how social advertising on Facebook, Twitter and other social media platforms can help elevate your small business online.
Use Pinterest for your Retail business, it can generate direct sales. It is the fastest growing social media channel...don't be late....Contact me for a solution design.
POWERFUL, CREATIVE, AND FIRECEST/AGGRESSIVE BRAND MARKETINGAsit Dholakia
POWERFUL, CREATIVE, AND FIRECEST/AGGRESSIVE BRAND MARKETING
Globally Seen some Creative Marketing Strategies and some Unique Advertisements and some are Extreme Marketing tactics. Firecest Marketing also.
Pink Slime. The Boy Scouts of America. Trayvon Martin. Each of these news stories started with an online petition that led to real, tangible impact. Each represents the power that people and organizations have today to engage and motivate hundreds and thousands of supporters to take action. The internet, social networks and mobile technology provide an unprecedented opportunity to increase the efficiency and impact of the time proven model of collective action, but you still need a story. Learn lessons from Change.org about how to not only tell a good story, but how to tell the right story.
Takeaways:
> Key elements of online campaigns that tell an engaging story for your cause, campaign or organization
> How to tell the right story to meet your objectives and align with your campaign strategies
> Overview of tactics to motivate supporters and create the biggest impact with your story, such as online petitions, social media, email, SMS, etc.
This webinar was presented on Tuesday, June 11 as part of the Tech Tuesday webinar series for nonprofits at 4good.org.
Slides 17-23 on storytelling narratives courtesy of Kate Stayman-London (http://katestaymanlondon.com).
Sales Powered Marketing for Startups and Small BusinessesBrent Robinson
Start with a clear understanding of your sales process and a clear picture of your ideal customer.
Here are some inbound marketing and sales basics along with practical tips for delivering your digital marketing strategy on a shoestring.
Any size SMB can use this knowledge. Use it to build your own or if you want to speak confidently with your marketing team, freelance vendors, and your agency.
From Prospect to Evangelist: Optimizing Relationships with Social MediaHubSpot
Social media provides you with a platform to develop great relationships and nurture prospects into evangelists. But are you using this system to its full potential?
HubSpot, oneforty and Backupify unite in this webinar to walk you through the process of generating prospects and turning them into evangelists.
Watch the video here: http://www.hubspot.com/webinars/from-prospect-to-evangelist/
Traditional Lead Gen is as Outdated as the ScrunchieAngela Leavitt
Delivered at the Women in the Channel conference, part of the Channel Partners Conference & Expo, Angela Leavitt discusses the evolution of lead generation and how to effectively harness the power of "The Connection Economy."
Blogger Outreach - Refreshing the parts other social media cannot reachAnna-Marie Taylor
eDavid Cummings, Director of Forth Metrics looks at the emergence of blogger outreach where the relationship with the right bloggers can lead to thousands of instant customer relationships.
What the heck is Inbound Marketing anyway?scuttlebuttsm
Learn the mechanics behind an inbound marketing plan that generates leads! It takes a lot of work but these slides will explain exactly what Inbound Marketing is and the stages you will go through along the way.
BATC Round Table Discussion on Inbound MarketingDan Engel
Jenna Engel, an Inbound Marketing Specialist at Jul Creative, discusses how inbound methods increase your chances of attracting, converting, closing, and delighting your target market!
HubSpot User Group Paris - Apil 2014 Meeting - How To Run An Inbound CampaignNikita Smits
How do you set up a complete inbound campaign?
Check the Paris HUG blog for more information: http://paris.hubspotusergroups.com/inboundmarketing/inbound-marketing-campaign-workshop-april-2014
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...Stephanie Chandler
Covering how professional speakers can use internet marketing, social media, and content marketing tactics to build an audience online. This presentation was delivered to the National Speakers Association Northern California chapter in March 2013.
Topics include:
- Search Engine Optimization (SEO)
- Blogging
- Content Marketing
- Video
- Information Products
- Community
- Corporate Sponsors
- Social Media including Twitter, Facebook, LinkedIn, Google+ and Pinterest
A successful inbound marketing strategy is all about creating relationships with followers and establishing automated procedures. Learn more on this presentation
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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How to build an effective online campaign on a zero budget
1. How to Create an Effective Online Marketing
Campaign on a Zero Budget
Bettina Horvath
7 November 2012
2. e y do
nlin see t the
urs o on’t wha
0 0 ho h ers d le do
20,0 wha
t ot peop
eein
g akes
S hat m
ing w
Know
Who is Bettina?
Born and raised in Austria
In South Africa since 1997
Fervent student of
•business development
•digital development
•personal development
Turned from begging for
business to having leads
knocking on her door asking
to do business with her.
4. What is an online [marketing] campaign anyway?
• Campaign = a systematic course of aggressive activities for some
specific purpose
5. What is an online [marketing] campaign anyway?
• Campaign = a systematic course of aggressive activities for some
specific purpose
• Online = information transmitted in digital form in a network of
connected computers (commonly knowns as the “internet”)
6. What is an online [marketing] campaign anyway?
• Campaign = a systematic course of aggressive activities for some
specific purpose
• Online = information transmitted in digital form in a network of
connected computers (commonly knowns as the “internet”)
• In short: specific activities done on the internet with the purpose of
driving traffic to a business’ online presence with the aim of
generating leads and thus potential customers
7. What is an online [marketing] campaign anyway?
• Campaign = a systematic course of aggressive activities for some
specific purpose
• Online = information transmitted in digital form in a network of
connected computers (commonly knowns as the “internet”)
• In short: specific activities done on the internet with the purpose of
driving traffic to a business’ online presence with the aim of
generating leads and thus potential customers
GET FOUND | ENCHANT | CONVERT | RE-ENAGE
8. GOAL
• Get more people who love our product and service into our world
9. GOAL
• Get more people who love our product and service into our world
10. GOAL
• Get more people who love our product and service into our world
Create marketing people love*
*
15. Buying (Marketing) is like Dating
Would you say yes when he asks you to marry him on the first date?
16. Buying (Marketing) is like Dating
Would you say yes when he asks you to marry him on the first date?
Then why do you ask new visitors to your site to buy from you
straight away?
30. Type of offer
• Beginning of buying process and research:
ebooks, whitepapers, webinars, slideshares, videos
31. Type of offer
• Beginning of buying process and research:
ebooks, whitepapers, webinars, slideshares, videos
• Near the end of buying process and in decision making mode:
free consultation, free intro offer
Download now
Book now
Sign up here
(These are CTAs, call to actions) Request now
43. Promote offer
• By driving traffic to blog posts that
• have the CTA at the bottom
44. Promote offer
• By driving traffic to blog posts that
• have the CTA at the bottom
• are informative and/or entertaining and/or inspiring
45. Promote offer
• By driving traffic to blog posts that
• have the CTA at the bottom
• are informative and/or entertaining and/or inspiring
• useful to reader
46. Promote offer
• By driving traffic to blog posts that
• have the CTA at the bottom
• are informative and/or entertaining and/or inspiring
• useful to reader
• worthy to be shared with others
47. Promote offer
• By driving traffic to blog posts that
• have the CTA at the bottom
• are informative and/or entertaining and/or inspiring
• useful to reader
• worthy to be shared with others
• ONCE a week
49. Stop selling yourself
Start selling your information
You are seen as a knowledgable expert
when you share good quality information freely
and help people satisfy their needs
55. Inbound Marketing Process
• GET FOUND
Social Media
Search
Referrals
Emails
Biz cards
Flyers
Networking
Website
56. Inbound Marketing Process
• GET FOUND • ENCHANT
Social Media offer valuable
Search information
Referrals regularly
Emails updated
Biz cards relevant
Flyers with personal
Networking touch
Website
57. Inbound Marketing Process
• GET FOUND • ENCHANT
Social Media offer valuable
Search information
Referrals regularly
Emails updated
Biz cards relevant
Flyers with personal
Networking touch
Website CTA’s
58. Inbound Marketing Process
• GET FOUND • ENCHANT • CONVERT
Social Media offer valuable make a
Search information compelling offer
Referrals regularly in return for the
Emails updated visitor’s details
Biz cards relevant
Flyers with personal
Networking touch
Website CTA’s
59. Inbound Marketing Process
• GET FOUND • ENCHANT • CONVERT
Social Media offer valuable make a
Search information compelling offer
Referrals regularly in return for the
Emails updated visitor’s details
Biz cards relevant
Flyers with personal
Networking touch
Landing
Website CTA’s pages
60. Inbound Marketing Process
• GET FOUND • ENCHANT • CONVERT • RE-ENGAGE
Social Media offer valuable make a keep top of
Search information compelling offer mind by being
Referrals regularly in return for the helpful
Emails updated visitor’s details email
Biz cards relevant social media
Flyers with personal stay in touch
Networking touch
Landing
Website CTA’s pages
61. Inbound Marketing Process
• GET FOUND • ENCHANT • CONVERT • RE-ENGAGE
Social Media offer valuable make a keep top of
Search information compelling offer mind by being
Referrals regularly in return for the helpful
Emails updated visitor’s details email
Biz cards relevant social media
Flyers with personal stay in touch
Networking touch
Landing
Website CTA’s pages
Email/SM
63. Next action steps
• Develop 2 enchanting offers
One a digital asset, one a free taste of your product
64. Next action steps
• Develop 2 enchanting offers
One a digital asset, one a free taste of your product
• Create digital items:
65. Next action steps
• Develop 2 enchanting offers
One a digital asset, one a free taste of your product
• Create digital items:
✓a landing page for each offer
66. Next action steps
• Develop 2 enchanting offers
One a digital asset, one a free taste of your product
• Create digital items:
✓a landing page for each offer
✓at least one CTA for each offer (use Powerpoint)
67. Next action steps
• Develop 2 enchanting offers
One a digital asset, one a free taste of your product
• Create digital items:
✓a landing page for each offer
✓at least one CTA for each offer (use Powerpoint)
✓a form for each offer (use Mailchimp and create a group for each
offer in your list)
68. Next action steps
• Develop 2 enchanting offers
One a digital asset, one a free taste of your product
• Create digital items:
✓a landing page for each offer
✓at least one CTA for each offer (use Powerpoint)
✓a form for each offer (use Mailchimp and create a group for each
offer in your list)
• Write weekly blog posts worthy of a share by busy people
69. Next action steps
• Develop 2 enchanting offers
One a digital asset, one a free taste of your product
• Create digital items:
✓a landing page for each offer
✓at least one CTA for each offer (use Powerpoint)
✓a form for each offer (use Mailchimp and create a group for each
offer in your list)
• Write weekly blog posts worthy of a share by busy people
• Promote: 50% OPC (other people’s content), 30% your own blog
posts, 20% your offer (experiment with 70/20/10)
70. Rinse & Repeat
•Measure: what works what doesn’t?
•New offers
•Experiment
•Video?
•Webinars?
•Slideshares?
71.
72.
73. Show up and BE the best you can be.
- Bettina Horvath www.MyBizPerforms.com