Pink Slime. The Boy Scouts of America. Trayvon Martin. Each of these news stories started with an online petition that led to real, tangible impact. Each represents the power that people and organizations have today to engage and motivate hundreds and thousands of supporters to take action. The internet, social networks and mobile technology provide an unprecedented opportunity to increase the efficiency and impact of the time proven model of collective action, but you still need a story. Learn lessons from Change.org about how to not only tell a good story, but how to tell the right story.
Takeaways:
> Key elements of online campaigns that tell an engaging story for your cause, campaign or organization
> How to tell the right story to meet your objectives and align with your campaign strategies
> Overview of tactics to motivate supporters and create the biggest impact with your story, such as online petitions, social media, email, SMS, etc.
This webinar was presented on Tuesday, June 11 as part of the Tech Tuesday webinar series for nonprofits at 4good.org.
Slides 17-23 on storytelling narratives courtesy of Kate Stayman-London (http://katestaymanlondon.com).
Telling the Right Story for Your Online Campaign4Good.org
Pink Slime. The Boy Scouts of America. Trayvon Martin. Each of these news stories started with an online petition that led to real, tangible impact. Each represents the power that people and organizations have today to engage and motivate hundreds and thousands of supporters to take action. The internet, social networks and mobile technology provide an unprecedented opportunity to increase the efficiency and impact of the time proven model of collective action, but you still need a story. Learn lessons from Change.org about how to not only tell a good story, but how to tell the right story.
BŁYSKAWICZNE TWORZENIE META BOXES, USTAWIEŃ, WIDGETÓW I FRONT-ENDOWYCH FORMULARZY Z WYKORZYSTANIEM FRAMEWORKA PIKLIST
WordPress pozwala na tworzenie własnych pól, meta boxes, widgetów i wielu, wielu innych rzeczy. Bywa to jednak uciążliwe, zwłaszcza, gdy potrzebujemy zrobić to szybko i bezboleśnie. Z pomocą przychodzi Piklist – framework, dzięki któremu za pomocą kilku linijek kodu dodamy własne, w pełni funkcjonalne pola z walidacją zapakowane w elegancki meta box, stworzymy pełnoprawny widget lub stronę ustawień. Dodawanie złożonych, powtarzalnych pól lub ładowanie plików nie stanowi dla niego najmniejszego problemu. Piklist jest rozwiązaniem wartym uwagi każdego developera WordPress – działa z motywami i wtyczkami. Jest bardzo lekki, przez co z powodzeniem może być wykorzystany w projekcie każdej wielkości.
WordCamp - Gdynia 2016
Telling the Right Story for Your Online Campaign4Good.org
Pink Slime. The Boy Scouts of America. Trayvon Martin. Each of these news stories started with an online petition that led to real, tangible impact. Each represents the power that people and organizations have today to engage and motivate hundreds and thousands of supporters to take action. The internet, social networks and mobile technology provide an unprecedented opportunity to increase the efficiency and impact of the time proven model of collective action, but you still need a story. Learn lessons from Change.org about how to not only tell a good story, but how to tell the right story.
BŁYSKAWICZNE TWORZENIE META BOXES, USTAWIEŃ, WIDGETÓW I FRONT-ENDOWYCH FORMULARZY Z WYKORZYSTANIEM FRAMEWORKA PIKLIST
WordPress pozwala na tworzenie własnych pól, meta boxes, widgetów i wielu, wielu innych rzeczy. Bywa to jednak uciążliwe, zwłaszcza, gdy potrzebujemy zrobić to szybko i bezboleśnie. Z pomocą przychodzi Piklist – framework, dzięki któremu za pomocą kilku linijek kodu dodamy własne, w pełni funkcjonalne pola z walidacją zapakowane w elegancki meta box, stworzymy pełnoprawny widget lub stronę ustawień. Dodawanie złożonych, powtarzalnych pól lub ładowanie plików nie stanowi dla niego najmniejszego problemu. Piklist jest rozwiązaniem wartym uwagi każdego developera WordPress – działa z motywami i wtyczkami. Jest bardzo lekki, przez co z powodzeniem może być wykorzystany w projekcie każdej wielkości.
WordCamp - Gdynia 2016
Marival Vacation Club is the official vacation club of the Marival Resorts & Spa hotel chain in Mexico. Learn about the benefits of signing up to the Marival Vacation Club including huge discounts, exclusive facility access, VIP status and benefits, and much more. Learn about renting your timeshare through Brevan Asset Management to maximize the earning potential of your timeshare week www.brevanassetmanagement.com.
Search Intelligence - Social Media e Search Marketing - Proxxima 2011Leonardo Naressi
Como é a relação entre os sites de redes sociais (Social Media) e os buscadores (Search Engines) no Brasil. Apresentação feita no Proxxima 2011 por @leonaressi da Direct Performance, com dados Hitwise by Serasa Experian
Trust and Influence in the Complex Network of Social MediaTeradata Aster
William Rand, University of Maryland, presents at the 2012 Big Analytics Roadshow.
The dramatic feature of social media is that it gives everyone a voice; anyone can speak out and express their opinion to a crowd of followers with little or no cost or effort, which creates a loud and potentially overwhelming marketplace of ideas. The good news is that the organizations have more data than ever about what their consumers are saying about their brand. The bad news is that this huge amount of data is difficult to sift through. We will look at developing methods that can help sift through this torrent of data and examine important questions, such as who do users trust to provide them with the information and the recommendations that they want? Which tastemakers have the greatest influence on social media users? Using agent-based modeling, machine learning and network analysis we begin to examine and shed light on these questions and develop a deeper understanding of the complex system of social media.
Apresentação de Leonardo Naressi (@leonaressi) no TcheSEO em Outubro/2011 sobre o tema Web Analytics e suas relações com Search, E-Commerce, Social, e outras perspectivas sobre projetos digitais e métricas.
Great Fundraising Events Can Fully Load the Major Gift FunnelBloomerang
https://bloomerang.co/resources/speaking/
Fundraising events have become an increasingly important and ubiquitous tool for nonprofit organizations.
But what is it that ultimately makes an event “successful?” and how can events provide new and potentially exciting forms of value for participants?
This session will dive into new Bloomerang-funded research from the Rogare Fundraising Think Tank at Plymouth University, which outlines for the first time what overarching factors may have a part to play in distinguishing genuinely outstanding fundraising events from merely ‘average’ ones.
Learning Outcomes:
Discover how your own efforts compare with an international focus group
Learn the critical success factors that lead to event success
Uncover key recommendations for creating memorable experiences
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This 2.5 hour workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Marival Vacation Club is the official vacation club of the Marival Resorts & Spa hotel chain in Mexico. Learn about the benefits of signing up to the Marival Vacation Club including huge discounts, exclusive facility access, VIP status and benefits, and much more. Learn about renting your timeshare through Brevan Asset Management to maximize the earning potential of your timeshare week www.brevanassetmanagement.com.
Search Intelligence - Social Media e Search Marketing - Proxxima 2011Leonardo Naressi
Como é a relação entre os sites de redes sociais (Social Media) e os buscadores (Search Engines) no Brasil. Apresentação feita no Proxxima 2011 por @leonaressi da Direct Performance, com dados Hitwise by Serasa Experian
Trust and Influence in the Complex Network of Social MediaTeradata Aster
William Rand, University of Maryland, presents at the 2012 Big Analytics Roadshow.
The dramatic feature of social media is that it gives everyone a voice; anyone can speak out and express their opinion to a crowd of followers with little or no cost or effort, which creates a loud and potentially overwhelming marketplace of ideas. The good news is that the organizations have more data than ever about what their consumers are saying about their brand. The bad news is that this huge amount of data is difficult to sift through. We will look at developing methods that can help sift through this torrent of data and examine important questions, such as who do users trust to provide them with the information and the recommendations that they want? Which tastemakers have the greatest influence on social media users? Using agent-based modeling, machine learning and network analysis we begin to examine and shed light on these questions and develop a deeper understanding of the complex system of social media.
Apresentação de Leonardo Naressi (@leonaressi) no TcheSEO em Outubro/2011 sobre o tema Web Analytics e suas relações com Search, E-Commerce, Social, e outras perspectivas sobre projetos digitais e métricas.
Great Fundraising Events Can Fully Load the Major Gift FunnelBloomerang
https://bloomerang.co/resources/speaking/
Fundraising events have become an increasingly important and ubiquitous tool for nonprofit organizations.
But what is it that ultimately makes an event “successful?” and how can events provide new and potentially exciting forms of value for participants?
This session will dive into new Bloomerang-funded research from the Rogare Fundraising Think Tank at Plymouth University, which outlines for the first time what overarching factors may have a part to play in distinguishing genuinely outstanding fundraising events from merely ‘average’ ones.
Learning Outcomes:
Discover how your own efforts compare with an international focus group
Learn the critical success factors that lead to event success
Uncover key recommendations for creating memorable experiences
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This 2.5 hour workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization’s key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Telling Your Story to Motivate Donors and Advocates for Your CauseRachel Kubicki
This presentation focuses on the importance of great story telling and also provides step by step instructions for creating your story. Included you will find examples, quotes for inspiration, and more. This is intended for board members, nonprofit executives, fundraisers and volunteers. The goal is to equip you with a strong story that attracts and motivates others to engage with your nonprofit.
Supporting people with lived experience to tell their own stories | The power...CharityComms
Jude Habib, founder, sounddelivery and Darren Murinas, chief executive , Expert Citizens CIC
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
A quick 10,000 ft view of the strategies and tactics behind effective social media management! Starting with theory and digging into digital storytelling this should provide a good foundation for starting off any program.
High-level case study of how The Leukemia & Lymphoma Society uses social media and a review of Totally Baldacious, a campaign developed with Big Duck -- presented at #11NTCJews session.
Back to Basics: Developing a Social Media Strategy for Your Organization
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit --- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Change our language, change our world
Communicating forest and climate change science
Presented by Anggrita Cahyaningtyas and Natasha Elkington on 8-9 April 2019 Communications Training at Addis Ababa, Ethiopia
Similar to Telling the right story for your online campaign (20)
Activists, politicians, and academics alike have heralded social media as a revolutionarily change in the way people, organizations, and governments interact with each other. In the past few years, social media has been credited with toppling totalitarian regimes during the Arab Spring, highlighting social inequities with the Occupy Wall Street movement, and shining an unwanted spotlight on one of the worst dictators of the modern era through KONY2012. These and other campaigns have shown the incredible potential of social media platforms to let us dream of better, more efficient ways to construct open governments and have allowed us to reshape how we think about our world and ourselves.
But not everybody has viewed social media so positively. Perhaps most famously, Malcolm Gladwell cautioned against blind faith in the power of social media, suggesting that behind every tweet were pre-established, strong, face-to-face ties. Details about the success of KONY2012 and the physical staying power of Occupy Wall Street suggest there may be something to this.
Through these case studies and more, this four-week online certificate course will examine where social media has succeeded, where it has failed, and how we can learn from these cases to leverage social media most effectively in the future.
Participants in the course will gain practical exposure to a variety of social media platforms and tools that streamline platform management. They will also learn methods and best practices for putting together a social media campaign, tracking success of the tactics and strategies employed, and letting data driven decision-making and outcomes. Participants can expect a dynamic and interactive learning environment with a variety of discussions, practical exercises, and expert talks aimed at crafting and executing an effective digital strategy for the 21st century. Participants will have a chance to collaborate to produce an original case study around social media use in the real world as well as a campaign that could be put into effect.
What's your plan? Year-end fundraising with EarthjusticeLawrence Grodeska
Summer is here, and it’s time to dust off your end-of-year fundraising campaign. Do you need some inspiration to improve your year-end plan to bring in more donations this December?
Join Change.org and Earthjustice for a webinar that will help you up the ante on your year-end campaign. Online Fundraising Manager Erica Gulseth will share how Earthjustice keeps their fundraising campaign fresh every year-end. We’ll cover how you can:
* Deepen supporter relationships with strong storytelling
* Build your list early to maximize multichannel returns later
* Test and optimize your year-end campaign starting now
My first Ignite talk presented during the 2013 Nonprofit Technology Conference Ignite Reception hosted by Change.org and yours truly. The history of change, from the Big Bang to right here and beyond.
This brief overview of Change.org was given on 2/15/2012 as a part of the Social Media Week 2012 panel "Mass Mobilization: Platforms for Accelerating Social Change."
This presentation was given to Regional Recycling Database Project stakeholders on April 14th, 2011 and describes the primary front-end wireframes for the product.
This presentation was given to Regional Recycling Database Project stakeholders on April 14th, 2011 and outlines the Audience & Objectives as well as Business Requirements for this project.
This talk was given at the NCRA Recycling Update conference on 3/29/2011. It describes the collaborative efforts of local agencies in the San Francisco Bay Area to create a new online platform to easily manage and share recycling information with the public.
This presentation was given 9/10/2010 at the request of the City of San Jose Environmental Services Department for their strategic communications planning retreat. They asked that I speak about how SF Environment has used social media to reinforce our environmental brand in San Francisco, and how we link our use of social media back to our strategic plan.
This presentation was given 9/1/2010 to a number of staff at the City of San Jose Environmental Services Department. It is similar to previous presentations but does include a new section on Flickr, as well as some updates to other slides.
EcoFinder Open Data, Open Source, Open Collaboration "Lightning Talk"Lawrence Grodeska
This 5 minute "lightning talk" was given at the GovFresh "Open San Francisco" event at the Adobe Systems offices in San Francisco on 9/1/2010. The talk provides an overview of SF Environment's EcoFinder recycling database, the benefits of opening that data via an XML feed, and plans to create the next version of the EcoFinder in collaboration with other local government agencies in the Bay Area.
Online Outreach: Getting Started on the Cheap & EasyLawrence Grodeska
Presentation given 11/4/09 at the 2009 Used Oil/Household Hazardous Waste Conference hosted by the CA Integrated Waste Management Board. Part of a panel titled "Making Hazwaste Hip" featuring the innovation work of the SF Environment Outreach Team.
For more info on the conference:
http://www.cce.csus.edu/conferences/ciwmb/usedoil09/index.htm
https://bit.ly/BabeSideDoll4u Babeside is a company that specializes in creating handcrafted reborn dolls. These dolls are designed to be incredibly lifelike, with realistic skin tones and hair, and they have become increasingly popular among collectors and those who use them for therapeutic purposes. At Babeside, we believe that our reborn dolls can provide comfort and healing to anyone who needs it.
The Healing Power of Babeside's Handcrafted Creations
Our reborn dolls are more than just beautiful pieces of art - they can also help alleviate stress, anxiety, depression, and other mental health conditions. Studies have shown that holding or cuddling a soft object like a stuffed animal or a reborn doll can release oxytocin, which is often referred to as the "love hormone." This hormone helps us feel calm and relaxed, reducing feelings of stress and anxiety.
In addition to their physical benefits, reborn dolls can also offer emotional support. For many people, having something to care for and nurture can bring a sense of purpose and fulfillment. Reborn dolls can also serve as a reminder of happy memories or loved ones who have passed away.
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
26. 3 principles of visual communications
1) Humans are visual first, verbal second.
2) Our actions are based more on
emotions than rational thought.
3) Visuals most effectively evoke emotion
and inspire people to take action.
Seeing is Believing: A Guide to Visual Storytelling Best Practices, 2013 Resource Media
27. The medium is the message
Objective Channel
Educate video, infographic, petition
Engage /
action
video, image, petition, sms,
email
Fundraise email, social media
Brand /
credibility
video, infographic, press,
petition
29. Define your goals
• What is the outcome you want for this
campaign?
Know your audience
• Whose hearts and minds do you need
to win over?
30. Choose your tactics
Objective Channel
Educate video, infographic, petition
Engage /
action
video, image, petition, sms,
email
Fundraise email, social media
Brand /
credibility
video, infographic, press,
petition
31. Pick your character
• Remember:
– Interest
– Sympathy (problem)
– Empathy (solution)
– Stakes
• People power your
story!
32. Tell your story!
• Vet your stories to be credible
• Circulate story among peers or
colleagues for feedback
• Build education into continuum of action
• Share your success along the way
35. ForestEthics Enbridge
campaign
Problem:
Planned pipeline from Alberta's Tar Sands to the coast
would introduce mega-tankers into pristine waters for
the first time. Huge threat to wildlife, thousands of rivers
and streams, and Canada’s fisheries.
36. Objectives, audience & tactics
• Long term objective: stop the pipeline
– Short term: Create online action opportunities for
supporters to create offline change
• Audience: environmentalists and
concerned citizens
• Tools and tactics:
– Petitions
– Targeted actions
– Signup, donation & thank you pages
37. Campaign story
Characters:
• Wildlife
• Activists
Problem:
habitat & democracy are threatened
Solution:
listen to public & stop the pipeline
Stakes:
loss of wildlife, government overreach
39. Government response
“ Unfortunately, there are environmental and other
radical groups that would seek to block this opportunity
to diversify our trade(…)
These groups threaten to hijack our regulatory system to
achieve their radical ideological agenda. They seek to
exploit any loophole they can find, stacking public
hearings with bodies to ensure that delays kill good
projects…” – Joe Oliver, Minister of Natural Resources
44. Storytelling takes time
• Listen!
• Record and store your stories
• Evaluate your success over time
• Experiment
• Don’t be afraid to fail
45. Visual presentation
• Test images
• Combine images & text (LOLcats)
• Make images with your message
• Use authentic images from your campaign
• Choose subjects to maximize connection
(eyes)
• First impressions matter, invest in good
images