7. Search Ads
Budget and Timeline
Two sets of Adwords keywords
Keywords Month/s Cost
First “best sports atmosphere” “whitecaps fc”
“vancouver sports” “whitecaps” “ole ole ole”
“whitecaps schedule 2017” “david ousted” “mls
soccer” “vancouver” “season tickets
whitecaps” “whitecaps tickets”
+whitecaps+tickets,
+vancouver+soccer+tickets
March, April, May $1,350
Second “mls soccer vancouver” “vancouver soccer”
“professional vancouver soccer” “professional
sports vancouver”
April, May $900
That’s 15 dollars a day (max) for each.
Whole campaign runs for through March, April and May. About $2,250 total.
18. March, April and May
Search Ads $2,250
Display Ads $1,710
Social Ads $2,600
TOTAL $6,560 (max)
Summary
Budget and Timeline
Price Range $34.75-$153.00 (Average of 93.00)
Need over 65 conversion (on that average) to see an acceptable ROI