This document provides guidance on using LinkedIn for job hunting and networking. It recommends updating your LinkedIn profile with current contact information, positions, awards, and recommendations. It also suggests connecting with FIT alumni, professors, classmates, and industry contacts. Specific agencies are mentioned that students can follow and connect with recruiters from on LinkedIn. Students are encouraged to customize connection requests, include portfolio links, and ask questions to encourage replies. The document stresses keeping an up-to-date online presence and portfolio to remain competitive for job opportunities.

1. Professional Preparation / Gina Collura
Before we talk about LinkedIn,
some industry-related viewing
BBDO+Science
Superbowl Spot
Superbowl Spot
Wednesday, Feb 8th, 2017

2. Professional Preparation / Gina Collura
Part of your job-hunting hustle
Wednesday, Feb 8th, 2017

3. Networking
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Social Media + Job hunting
Creative agencies are looking for creative ways
to find + recruit talent.
- This applies to FT jobs + internships

4. I wouldn't be me without…
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[Internship Alert!]
Apprenticeships/Internships: PAID!
- Jump/Start Program at J. Walter Thompson:
Rolling deadline/Program starts: 6/1
https://jumpstart.jwt.com/
- FCB Healthcare Summer Internship:
Deadline 2/24 [There’s an essay]

5. Agency Recruitment: www.walrusnyc.com/
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6. 6
Agency Recruitment

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Agency Recruitment: www.walrusnyc.com/

8. Networking
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Today, we’re going to emphasize LinkedIn

9. Networking
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Why should you use LinkedIn?
It has 380 million members worldwide.
And it’s one of the most popular social
networks—in terms of active users.
It’s widely used to find/recruit creative talent.

10. Build your network
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Where to start
- Are we connected?
- Are you connected to all of your Professors?
- Have you connected with your
Internship team yet?

11. Your LinkedIn Profile
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Is your contact info current?
- Portfolio URL
- Email address [not an FIT email address]
- Phone number
- Photo/Headshot
***TheseapplytoyourportfolioWebsite,too.***

12. Your LinkedIn Profile
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Is your profile current?
- Is your position at your internship listed?
- Have you won any awards?
- Do you have any
recommendations/endorsements?
- Volunteering/Skills to update?

13. Tips + Tricks
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Find and Network with FIT alum
FIT AD Alum are working at Avrett,Free,Ginsberg, Big Spaceship, BBDO, HAVAS,
Obermann, FCB, TBWA, Saatchi, JWT, Geometry, GHG,Interbrand,
Ogilvy…among others.
They’re freelancing, have their own agencies, are ECDs/CDs/ACDs,
are UX Directors, etc.
Send them a personalized LinkedIn invitation.
***Don’t use the generic email.

14. Connecting on LinkedIn: Example #1
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Want to work at R/GA?
- Send custom LinkedIn invites to creative
recruiters, ACDs, whomever you met.
- Reference your field trip last semester
- Include your portfolio link
- Ask a question to encourage a reply
”Can you take a look at my portfolio? I’d love to know what you think.”

15. Connecting on LinkedIn: Example #2
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Want to work at 72andSunny in NYC?
- Send custom LinkedIn invite to
a creative recruiter, Senior AD or Senior CW.
- Include your portfolio link
- Ask a question to encourage a reply
”Can you take a look at my portfolio? I’d love to know what you think.”

16. Shifting back to a Summer Internship
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72andSunny’s HQ is in LA.
Their residency program: http://72u.org/

17. Networking
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Is the LinkedIn app
on your phone?

18. Networking
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Job hunting is moving at
lightening speed.
Replying to a post on LinkedIn
can get you an interview.

19. Networking
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20. Networking: www.helloelephant.com
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21. Networking
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Are you following the
agencies you want to work at,
in the cities you want to work?

22. Networking
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Are you following
industry clubs +
organizations?

23. Networking
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Your LinkedIn connections
should be:
FIT Alum, Professors, Your classmates, Industry
people you’ve met at events, Agency Creative
Managers and Creative Recruiters…
Guest speakers (hint, hint)

24. Networking
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Over the next two weeks
- Update your LinkedIn profile
- Get the LinkedIn app on your phone
- Connect with your internship team
- Start following companies you want to work for
- Send LinkedIn invitations to at least 5 new contacts & include your URL

25. Keep in mind: Your competition
Junior creatives
are getting creative
Hire Me backwards
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26. Keep in mind: Your competition
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Agencies don’t return emails and phone calls from random young creatives looking for work. They
do return emails and phone calls from potential clients.
August Laustsen, a young Danish art director looking for agency work in Sweden, was having no
luck in his job search. He had contacted all the big agencies in Stockholm, but didn’t get a single
reply.
So, he decided to fake them out a little. He pretended to be a client looking for an agency. (As you
can see from the photo above, he’s a multitasker of a client, too.)
Laustsen sent a letter to a bunch of agencies.
Hire Me backwards

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28. You asked
Business Cards
- VistaPrint.com [promo: 500 cards for $9.99]
- Moo.com
- Staples.com
- Psprint.com
- Gotprint.com
*Thisis not an exhaustive list + you shouldlookto find promo codes + coupons
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29. Parting Thoughts
RADICAL TRUTH #8
Stick your portfoliowitha cattle prod. Never let your portfolioget lazy.
When it'stime to changejobs,your body of work countsa lot more than your battingaverageon the
companysoftballteam. Doinggreat work isn'tjustabout collecting aglitteryshelfof awards -- it'sabout
earningmore controlover your careerand more optionsfor your life.It's currency, literallyand
figuratively. I've heard that every One Show Pencil adds at least 20 grand to your
price tag. What to do if you're strugglingto producegreat work? Find under-the-radar
assignments that people aren't really paying attention to. Develop cool projects for existing
clients. Or create as many opportunities as you can outside your job. Do a bunch of
genius pieces and try to get them produced for cheap.
The infamous, Sally Hogshead in her book, “Radical Careering” 2005
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30. LOOKING AHEAD: THE NEXT 4 WEEKS…
NEXT WEEK, 2/15: COMBINED CLASS
VCU BRAND CENTER PRESENTATION
CLASS ON 2/22: COMBINED CLASS
Recruiter from Greenberg Kirshenbaum [Questions]
CLASS ON 3/1: COMBINED CLASS
Special Guests: CDs from McCann
CLASS ON 3/8:
Lecture on Self-Promos + Leave-Behinds
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