Up In The Sky’s first internal knowledge-sharing-session tackles presenting for newbies in the Advertising space.

1. HOW TO
BUILD A
PRESENTATION
LIKE A HAND GRENADE
HOW TO
BUILD A
PRESENTATION
LIKE A HAND GRENADE
Oje Ojeaga - CEO, UP IN THE SKY
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2. MANY TIMES, YOUR JOB
WILL BE TO sell solutions
packaged as ideas.
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3. Ideas can be messy,
fragile, subjective
things.
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4. So how do you present an
idea that goes boom?
It aLl starts with yOur
document.
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5. Part one - “next slide please.”
Part one - “next slide please.”
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6. ON ONE HAND YOUR
DOCUMENT IS A visual STORY
FOR THE AUDIENCE;
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7. …on the other it’s a
teleprompter for you.
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8. Building a tight document
is easier than you think.
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9. Before you even begin,
sketch out an overview
of the document. Nothing
too detailed.
This is your road map.
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10. Remember that every good
story ebbs and flows.
Your document should do
the same. Space out your
moments.
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11. I have found that there
are 3 elements of a
good document.
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12. brevity Flair Element x
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1 2 3

13. Let’s take this apart piece
by piece.
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14. Nobody wakes up longing
for a PowerPoint
presentation.
Brevity is the ability to
make your point quickly and
clearly.
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1

15. A good rule of thumb is for
the crucial half of the
information to be on the slide.
The other half should come
from you.
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16. Use simple words and
short sentences.
Be concise - it’s an
underrated skill.
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17. You can be intelligent and
absolutely boring at the
same thing.
ADDING DESIGN TO your DATA
can do wonders for YOUR
SALES PITCH.
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18. You want to Pay attention
to the details. Your Fonts,
colours and arrangements
should all be in sync.
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19. Embrace space. It’s okay
to go minimal.
Treat your presentation
like a design project.
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20. “Element x” is what we call
that non-tangible part of a
document.
It is neither visual nor
verbal, but is what gives
your message it’s soul.
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21. Element x is what makes
your presentation
human.
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22. When you tell a story and
someone nods and smiles
to themselves, that’s
element x at work.
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23. It can be a line of insight.
It can be the inclusion of
humour.
It can even be a personal
story woven in.
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24. Finding your element x
takes practice.
when you do find it, it’ll
become your signature.
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25. Finally we’ll talk about
the most important part
of any presentation:
you.
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26. Part Two - “can you hear me at the back?”
Part Two - “can you hear me at the back?”
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27. There 2 things that
make presenting easier:
- Understanding
- Conviction
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28. Understanding is the
background knowledge
to everything you’re
presenting.
Understanding is the
background knowledge
to everything you’re
presenting.
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29. How do you get this?
From reading and research.
You need to internalise
your subject.
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30. Conviction is a belief in what
you’re selling.
That idea? You worked on it.
That data? You helped crunch
and check it.
Conviction is a belief in what
you’re selling.
That idea? You worked on it.
That data? You helped crunch
and check it.
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31. Conviction is vivid;
everyone can see it.
people buy authenticity.
They believe because you
believe.
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32. Building your presentation
for maximum boom is an
evolving process.
The more you do it, the
better you get.
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33. So get out there and
have fun blowing minds.
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