Websites are turning into web-apps.The web is being rebuilt around people. A web-app is a gamble on content. The content is created by the people.The people use the interface to do this.Interfaces are the language of software. Language influences behaviourC.S. plays an integral part in app design We need to think skills not roles
A typical qW t do we say sc w us s click chive, but m sage w al ady chiv bysome e ir t m so y c ’t d b chive. It’snot r , but same me didn’t , ohy h s w h c c l g emails w l, now I k ab t ...H . ” A typical c t t q n
By sc ﬂ h m sage By email? How? In ir c dsText a (space?) By SMS Aud eﬀect
Microcopy framew kMessage for: Any userTo tell them: They don’t need to archive, it’s already been doneSo they: Stop trying, and move onDisplayed via: Flash box on app (60 char max)When: After user tries to archive already archived messageTone: Clear, personal, like a work colleague.
Microcopy framew kMessage for: Purchasing usersTo tell them: Their order is enrouteSo they: Know what’s up, and feel happyDisplayed via: EmailWhen: Immediately upon orderTone: Fun. Make this user laugh at their damn keyboard.
“Thanks for your order with CD Baby!Your CD has been gently taken from our CD Baby shelves withsterilized contamination-free gloves and placed onto a satin pillow.A team of 50 employees inspected your CD and polished it to makesure it was in the best possible condition before mailing.Our packing specialist from Japan lit a candle and a hush fell overthe crowd as he put your CD into the ﬁnest gold-lined box thatmoney can buy.We all had a wonderful celebration afterwards and the whole partymarched down the street to the post ofﬁce where the entire town ofPortland waved Bon Voyage! to your package, on its way to you,in our private CD Baby jet on this day, Wednesday, September19th.I hope you had a wonderful time shopping at CD Baby. We suredid. Your picture is on our wall as Customer of the Year. Were allexhausted but cant wait for you to come back toCDBABY.COM!!”