This document provides an overview of search engine optimization (SEO) and how to optimize a WordPress website for SEO. It discusses both on-page and off-page SEO techniques. Specifically, it describes how the author set up and optimized a sample website called "housesforsaleintx.com" to rank for the keyword "houses for sale in tx" using techniques like choosing an exact domain match, optimizing content and settings using the Yoast SEO and XML Sitemaps plugins, and discussing how to build relevant content and backlinks. The document serves as a case study and guide for optimizing a WordPress site for SEO.

1. 1

2. INTRO
I wanted to make this guide as accessible as possible to all purchasers,
regardless of their experience or current knowledge. So, first things first, I
will give a very brief overview of search engine optimization so that
everyone has a full understanding of it before anything else is discussed. I
want to cater for newbies as well as the more advanced marketer with
this.
Seo is split into two parts which is off page (backlinking) and on page
(your written content.) The backlinking process is a glorified voting
system judged by the search engines which involves them indexing your
site’s links and then transferring that information through their algorithm
to give you a relevant ranking. In other words, links are given different
weight dependant on where they come from.
Some sites may have hundreds of thousands of links to help them get to
the top whereas some may have hundreds or a few thousand. There is no
magic figure to aim for when it comes to link building as the only real aim
is to outrank your competition for whatever keywords you’re targeting.
Judging by some of the discussions people have on the subject you’d be
led to believe that it’s some sweet science that only people working in
NASA should be engaged in. I believe it’s this over complication of the
issue that leads many people to either give up or feel like it’s going to be
to complex or technical for them. The reality couldn’t be further from the
2

3. truth as it’s a very simple process of giving the search engines what they
want in terms of unique, keyword relevant content, and then to make sure
you url gets located on a diverse set of sites, either as anchor text or as a
bare link.
ON PAGE SEO
I’m going to focus on one of my own sites as a case study for this part of
the course as it’s much easier and useful to the reader than just reading
pages and pages of theory on the subject.
The site in question is called www.housesforsaleintx.com
Can you guess what keyword I’m targeting with it? Not too difficult a
question I’m sure you’ll agree. Yes, you’ve guessed it, I’m targeting
‘houses for sale in tx’. The ‘tx’ is short for Texas by the way. My intention
with this site was to set it up, get it ranked high and then either sell it or
rent it out to a realtor who is selling houses in Texas. This was at No 2
around 10 days ago for the search term ‘houses for sale in tx’ but is now
bouncing around a bit between 5 – 10. It’s only a couple of months old
and this is perfectly natural, though I would expect it to stabilize over the
next 4 – 6 weeks, at which point I will probably look to sell it or rent it
out.
So, the first point to make before we go any further is that I have clearly
gone for an exact keyword/domain name match. In other words, my
domain name is the same as the keyword I am targeting. Regardless of
what changes google makes with their ranking system, this method will
always give you a good start to work off. If you can’t get the exact match,
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4. I would suggest simply adding an extra word onto the end of the domain
so you still get the search term in there.
For example, if you couldn’t have got the exact search term as the domain
name I would have simply done it as – www.housesforsaleintxtoday.com
I just added the word ‘today’ at the end of the url which is fine, as it
doesn’t look too clunky and I’ve still got the search term in the domain
name.
Let’s look at the site in question –
We know there’s the main search term as the domain name but I am also
putting it in the page headline as well as throughout the content, along
with other related search terms such as ‘Texas real estate’. I do this on
4

5. every website I have if I am looking to get it ranked well in the search
engines and it’s worked well every time.
Be careful not to overdo the keyword density though as this is known as
‘keyword stuffing’ and will ultimately do more harm than good. There are
site owners who think it’s a good idea to go and splash the main keyword
you’re targeting all over the homepage of your site but in reality you’re
just shooting yourself in the foot so avoid doing in way, shape or form.
You want a good mix of your main keyword spread out through the
various paragraphs, as well as other related search terms.
If you’re unsure just many times a certain keyword should be mentioned
then you can use this free tool –
www.live-keyword-analysis.com
Aim for no more than 3.5% keyword density throughout your content and
you won’t have any problems.
WORDPRESS SETTINGS
Here’s how I’ve set up my ‘reading’ settings –
(the settings menu is on the left hand side of the inside of your admin
area if you are new to using wordpress – I am not showing ‘general’
settings because I set the headline etc through the All in One seo plugin
which I will go into further on in the guide)
5

6. I always set the front page as a ‘static’ page.
The ‘writing’ settings look like follows below - >>>>>
6

7. And the bottom of the writing settings page –
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8. Moving on to the ‘permalink’ settings which should look like this –
All my websites have the permalinks set to this custom structure.
Now, onto the two plugins that I would call essential when it comes to
setting up your wordpress site for the search engines –
1 – All in One SEO by Michael Torbert
Go to the plugins menu on the admin panel and click ‘add new’ then in
the search box, simply type in ‘all in one seo’ – You need to then install
the following plugin –
8

9. Once you’ve done that you need to set up the settings for it – You can use
the following as a guide >>>>>
9

10. First off, you need to have it set to ‘enabled’. Then, the home title is
what’s going to be crawled by the search engines as is the home
description so we need these to reflect the keywords we are targeting.
The first part of the home title is set as ‘houses for sale in tx’ which is the
exact keyword I’m targeting. The second part after the | is for another
relevant keyword I found from using google adwords keyword tool. The
same thing applies to the third one.
10

11. The home description also has my main search term of ‘houses for sale in
tx’ contained within, along with some other relevant search terms and I’ve
done it in a way that looks fairly natural and not to formulaic.
I have also changed the content in the other boxes such as the ‘post title
format’, ‘page title format’ etc. I would suggest just copying what I’ve
done here.
Below is a screenshot of how I configure the bottom half of the all in one
seo plugin. I have only ticked three of the boxes as these are the only
features I’m interested in here.
11

12. The other plugin you definitely need is Google XML sitemaps by Arne
Brachhold. Again, just go to the plugins tab and press add new then type
in ‘google sitemap’ into the search box and you should come across the
following –
Install this then we need to look at configuring it to our specifications –
Here’s a screenshot of the important parts of the google sitemap options –
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13. And the other important part to it further down the page –
13

14. Those settings are subjective but I like to have my sites set to be crawled
on a daily basis.
14

15. RELEVANT POSTS/CONTENT
Now we’ve seen how to configure the settings let’s look at the other
written content. Here’s a screenshot of the titles of my posts –
All I did to find ideas relevant to my main search term of ‘houses for sale
in tx’ was check out on google’s wonder wheel what other relevant
searches there were –
15

16. It’s also given me some other ideas so I then head over to
www.ezinearticles.com to check out the sort of content people have
written in relation to some of these terms. I then pick out five or so good
quality articles related to what I need and then just manually re write
them. I never use a spinner for web content. Regardless of how
sophisticated it may be it is not smarter than the human brain so I always
make sure to completely manually re write any article I’m basing some
content off. It may take slightly longer but once it’s done, it’s done and it
looks and reads much better.
16

17. Ways to Get
High Quality
Backlinks for
Your Website
Now we’re getting to the juicy bits. All the talk of how to do this, that and
the other is worthless without having solid backlinking knowledge as well
as knowing where to actually get the links from in the first place. The rest
of Seo Savage will now focus purely on how to get these links, packets of
the links themselves and all sorts of tricks and resources that you can use
for years to come to help you start getting those top rankings and making
some serious money.
** THOSE 2500 AUTOMATED LINKS**
In the sales page you will have seen me mention I would show you where
to get an easy 2500 or so links on autopilot. The details are as follows –
Go to – www.imtalk.org
17

18. You need to click that tab called IMT Tools which has the read arrows
pointing at it and select IMT website submitter. It should then look like
below –
(by the way, that IMT Tools tab also has some other backlinking services
on there which you are free to check out but for the moment we are
looking at the website submitter function)
18

19. Just input your web url, your keyword which is optional and then click
submit – The tool will then go to work and look like this –
As you can see, it then just works away until it gets to just over 2500.
These will be a mix of dofollow and nofollow and a lot will be quickly
indexed by the search engines so it’s a great way of getting a load of links
in no time at all without any work whatsoever >>>>>
19

20. OTHER METHODS CONTINUED >>>>
Blog commenting – add a relevant and reasonably thought out comment
on someone’s blog and include your keyword as anchor text in the ‘name
field’ like shown below –
20

21. Achieving Top Commentator Status – If you can make good contributions
to certain blogs and get on the top commentators list then you could
ultimately gain backlinks from every page on there, of which there could
be dozens. Be sure to leave relevant and useful comments, not just stuff
like ‘Really like your blog’ or ‘Just here to say hi and thanks for the blog’.
Submit Url To Social Bookmarking Sites – I have include an enormous list
of social bookmarking sites as part of this course package and if you’re a
user of Social Bookmarking Demon then you can upload them all into the
software and put it to work. If you don’t have SBD then you can still just
use Google Autofill or Roboform which will semi automate a lot of the
sign up work for you. I have included a pack of 4100 social bookmarking
sites for your pleasure. Basically a lifetime’s supply!
21

22. Ping Your Site – If you have new content published on your site or blog
then you can ping it for quicker indexing. I personally use
www.pingler.com for this.
Submit Your RSS Link To Feed Directories – Some of the top ones are as
follows –
www.feedzilla.com
www.icerocket.com
www.feedage.com
www.feedagg.com
www.feedraider.com
www.rssmotron.com
www.rssmountain.com
www.goldenfeed.com
Using Twitter For Backlinks – Believe it or not, using Twitter is pretty
good for generating backlinks (and extra traffic) if you know what you’re
doing. If you create several Twitter accounts and then connect your rss
feed to auto tweet your blog posts with www.twitterfeed.com you can
generate some very impressive results.
Publish Content On Web 2.0 Properties – I’m sure many of you already do
this but I wanted to have all the bases covered so here’s a list of some of
the best ones to put your content and links on –
www.squidoo.com
www.hubpages.com
22

23. www.wetpaint.com
www.weebly.com
www.tumblr.com
www.quizilla.com
www.clipmarks.com
www.jaiku.com
www.scribd.com
Guest Blogging On High Pr/High Traffic Blogs – One of my favourite
methods not only for backlinking but also for generating lots of extra
traffic. Find good quality blogs relating to what you website is about,
contact the owner to see if they want some unique content in exchange
for a link back to your website and that’s about it. Not all will say yes, but
if you can get a few good guest blogging spots then you’re in business not
only for good quality backlinks but also from the exposure that your
website will get. And it’s obviously completely free as well.
Use The Word 2 Cash WP Plugin – This is a great plugin and a must if you
want to save a lot of time on doing anchor text for all the different
keywords you’re targeting. Just type in ‘word 2 cash’ in the ‘add new
plugin’ tab in your wordpress admin area and install it. It basically
transforms all your keywords into anchor text links that are instantly
clickable.
Use Comment Kahuna - Go to www.commentkahuna.com in order to
help you find high PR blogs you can post comments on. You could also
check out www.commenthut.com for similar functionality.
23

24. SOME REALLY COOL STUFF
As the title suggests, now we’re going to look at some ‘really cool stuff’.
I’m sure a lot of you will have heard about the power of .edu and .gov
links. For those of you who maybe haven’t then these links are seen as
authority links by the search engines as they come from educational or
governmental websites, hence the .edu or .gov domain extensions. All
you need to know is that these links are great for shooting you up the
rankings.
However, a lot of marketers haven’t got a clue about where to get them
from or how to search for them. This then means that people simply give
up on them or have to pay others to find them and then perform the
linking duties. This service can vary wildly in price and if you’ve got loads
of different sites you want to link back to then it can soon add up. It’s
much better if you know how to find them yourself.
But that’s not all........
I’m also going to show you how you can find those sorts of links from your
country of choice in order to be country specific on google. For example,
a marketer who is in the UK may be just trying to focus on getting ranked
high on google.co.uk, instead of google.com, so that marketers cause will
be helped greatly by having plenty of .co.uk backlinks, as well as setting
up target country to UK in google webmaster tools.
Similarly, if someone is trying to rank high on the French or German
google, wouldn’t it be of great help to be able to find powerful links with
24

25. the relevant domain extension relating to that country? You bet. So
here’s the details –
These are the codes you need to use in order to find .edu and .gov links in
the search engines. Just go to google.com and type these in as they appear
below >>>>
inurl:.gov/forum
inurl:.edu/forum
inurl:.gov/blog
inurl:.edu/blog
You now have access about 10 lifetimes worth of some of the best links
available. These aren’t the sort of links that you need thousands of either,
so just getting 20-30 of these can really make a difference.
But here’s where it gets even more interesting....
Let’s say we just want to rank on google.co.uk and so we need to get a
load of good links back from sites that end with .co.uk – How do we get
similar .gov and .edu links from those country specific domain
extensions? Here’s the formula below – (targeting the UK)
inurl:.gov.uk/forum
inurl:.edu.uk/forum
25

26. inurl:.edu.uk/blog
inurl:.gov.uk/blog
See what I’ve done there? I’ve just added in .uk after the .gov or .edu and
before the /forum or /blog. I will now get a massive list of .edu or .gov
links from blogs and forums on .co.uk domain extensions.
Here’s the country code list that should be applicable to most people who
have bought this guide –
AE - United Arab Emirates
AR – Argentina
AU – Australia
BD – Bangladesh
BE – Belgium
BR – Brazil
CH – Switzerland
DE – Germany
DK – Denmark
ES – Spain
FR – France
HK - Hong Kong
IE – Ireland
26

27. NL – Netherlands
NZ - New Zealand
PH – Philippines
UK - United Kingdom
US - United States
ZA - South Africa
Want the codes to find relevant sites (including .edu and .gov
sites) relating to the subject matter of your own website?
Here’s the codes – Where I’ve put ‘YOUR KEYWORD(S) HERE’
simply put in your own keywords that your targeting or that
your site relates to.
site:.com inurl:blog "post a comment" -"comments closed"
-"you must be logged in" "YOUR KEYWORD(S) HERE"
site:.edu inurl:blog "post a comment" -"comments closed"
-"you must be logged in" " YOUR KEYWORD(S) HERE"
site:.gov inurl:blog "post a comment" -"comments closed"
-"you must be logged in" " YOUR KEYWORD(S) HERE"
site:.edu "powered by expressionengine" " YOUR
KEYWORD(S) HERE"
27

28. site:.gov "powered by expressionengine" " YOUR
KEYWORD(S) HERE"
site:.com "Powered By BlogEngine.NET" inurl:blog "post a
comment" -"comments closed" -"you must be logged in" "
YOUR KEYWORD(S) HERE"
site:.edu "Powered By BlogEngine.NET" inurl:blog "post a
comment" -"comments closed" -"you must be logged in" "
YOUR KEYWORD(S) HERE"
site:.edu OR site:.gov "Powered by vBulletin" OR "Powered
by phpBB" OR "Invision Power Board" OR "Powered by
WowBB" OR "Powered by SMF" “YOUR KEYWORD(S)
HERE”
AND STILL THERE’S MORE TO COME.....
GET ONTO TO THE NEXT PAGE TO SEE HOW YOU CAN
ACCESS THE FOLLOWING LINK PACKAGES >>>>>>
28

29. As promised in the sales letter, you are in for a treat with regards getting
your hands on some highly potent links.
Not only have you been provided with a guide and the exact codes needed
to find national and international .edu and .gov links amongst many other
sorts of links, I am also simply going to give you access to many, many
more too.
YOU ARE GOING TO GET THE FOLLOWING
50 .GOV LINKS
AROUND 500 HIGH QUALITY BLOGS TO LINK TO OR COMMENT ON
227 PR 6 LINKS
4187 BOOKMARKING LINKS
+ 200 .EDU LINKS
How can you use these links?
If the url you go to is a blog then simply leave good comments and have
your url as anchor text in the ‘name’ field.
If it is for a forum then leave you url as anchor text in the profile field or
as your ‘homepage’ or in your biography section.
If it’s a guestbook then just do the same as a blog and leave your url as
anchor text for your chosen keyword in the ‘name’ field.
For the social bookmarking links then you can simply sign up to the sites
and do the inputting yourself or buy Social Bookmarking Demon and let
this amazing software do it all for you. It will do all the sign ups, email
verifications and then the submissions for you.
29

30. To access all these links go to –
www.verysweetlinks.info
OTHER TOOLS & RESOURCES
If you want to semi automate the sign ups for blogs or forums then just
use www.roboform.com or google autofill to do all the tedious stuff for
you.
You can use www.backlinkwatch.com to check out your own links or your
competitors.
Use www.seoquake.com to check out your competitors’ sites details and
much, much more.
If you want a superb auto submission software tool then you can’t do
much better than Magic Submitter (available for the first month at a no
brainer $4.95)
Hope you liked the guide!
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