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Amsterdam2013bradley.ppt
The document discusses how web search is changing from a focus on traditional web pages to a more personalized experience that incorporates various types of content from across the internet. Search engines are expanding what they index to include knowledge graphs, images, news, and social media content. They also want search to be personalized to each individual user based on social connections and past search history. This has resulted in issues like filter bubbles and a lack of transparency around what sources are considered authoritative. The document advocates for individuals to become more active online by contributing and curating content across various social platforms and services to establish expertise and guide others.
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Amsterdam2013bradley.ppt
- 1. The changing landscapeof web search Phil Bradley http://www.philb.com
- 3. Traditional search engines •Focus on web pages • Emphasis the old, not the new • Give no indication of authority
- 5. This results in •Poor quality data • ‘Gaming’ of the engine • Acceptance of results
- 6. A search enginewants to be everything •Knowledge graph •Personal results •Images •Web pages •News •Related searches
- 7. Search engines don’twant you to think
- 8. Hunt the advancedsearch!
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- 12. Search engines • Wantto be everything to everyone • Be personalised • To make money from advertising
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- 17. The rise ofsocial search
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- 25. When we needto know • We go to authoritative sources – (How do we know what they are?) • We go to places that we trust – Libraries, schools, official materials • We ask the people that we know
- 26. How should webe in the future? • More active in social media • Contributing across the internet • Commenting, sharing content • Guiding people
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- 33. Use your feedelsewhere
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- 39. Find people youknow
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- 49. News curation viathe web
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- 70. In summary • Futureemphasis on the person, not the site • Authority resides in the individual • We can and should be everywhere • Adding content as well as using it
- 71. Thank You! • philipbradley@gmail.com •philb@philb.com • http://www.philb.com • @philbradley • http://pinterest.com/philipbradley/ • https://delicious.com/philbradley • https://www.youtube.com/user/PhilbradleyUK