Ford's efforts in social media have been widely lauded. How did we set this as a strategy and how have we been able to be so effective at reaching our target audience? Here are some of the core principles and processes that we've followed.
The document discusses Ford's social media strategy to humanize the company and connect with customers. It mentions increasing transparency and authenticity while connecting employees and constituents. Metrics are provided on an initiative called the Fiesta Movement that engaged over 500,000 people online. The strategy is considered effective and future plans include cross-training staff, integrating other functions, focusing on niche audiences, and continuing to listen to customer feedback.
What is the common factor shared by successfull teams, individuals, entrepreneurs, leaders, visionaries, programmers and disrupters. Roed is excited to share his findings.
The document summarizes research from an international football summit on changes in fan behavior and the impact on sports sponsorship. The research involved over 450,000 fan interviews across 30 countries over 10 years and identified 7 global fan behavioral segments. The segments - Trend Positive, Game Expert, and Connection Fan - showed higher levels of purchasing, recommending, and engaging with sponsors compared to the global average. The research found that fans now expect more authentic experiences from brands in their technology-enhanced lives.
The document provides specifications for the 2013 Ford EDGE. It lists standard features for the SE, SEL, Limited, and Sport trim levels, including mechanical features, seating, interior features, exterior features, safety features, and dimensions. It also provides details on engine options, fuel economy estimates, wheel options, exterior and interior color options, and available option packages.
The new 2011 Ford Edge features a fresh exterior design and new powertrain options that improve both performance and fuel efficiency over the previous generation. It offers a choice of two new engines, including a 3.5-liter V6 that delivers the best horsepower and highway fuel economy in its class. The Edge also debuts new driver assistance and connectivity technologies such as MyFord Touch, adaptive cruise control, and BLIS.
The document discusses Ford's social media strategy to humanize the company and connect with customers. It mentions increasing transparency and authenticity while connecting employees and constituents. Metrics are provided on an initiative called the Fiesta Movement that engaged over 500,000 people online. The strategy is considered effective and future plans include cross-training staff, integrating other functions, focusing on niche audiences, and continuing to listen to customer feedback.
What is the common factor shared by successfull teams, individuals, entrepreneurs, leaders, visionaries, programmers and disrupters. Roed is excited to share his findings.
The document summarizes research from an international football summit on changes in fan behavior and the impact on sports sponsorship. The research involved over 450,000 fan interviews across 30 countries over 10 years and identified 7 global fan behavioral segments. The segments - Trend Positive, Game Expert, and Connection Fan - showed higher levels of purchasing, recommending, and engaging with sponsors compared to the global average. The research found that fans now expect more authentic experiences from brands in their technology-enhanced lives.
The document provides specifications for the 2013 Ford EDGE. It lists standard features for the SE, SEL, Limited, and Sport trim levels, including mechanical features, seating, interior features, exterior features, safety features, and dimensions. It also provides details on engine options, fuel economy estimates, wheel options, exterior and interior color options, and available option packages.
The new 2011 Ford Edge features a fresh exterior design and new powertrain options that improve both performance and fuel efficiency over the previous generation. It offers a choice of two new engines, including a 3.5-liter V6 that delivers the best horsepower and highway fuel economy in its class. The Edge also debuts new driver assistance and connectivity technologies such as MyFord Touch, adaptive cruise control, and BLIS.
Ford Social Media and Safety - GHSA PresentationScott Monty
The document discusses social media engagement metrics for Ford's reveal of the new Explorer vehicle. It provides statistics on the reach and engagement of the reveal across various social media platforms, including over 750,000 unique visitors to the Fiesta Movement website, over 7 million impressions on blogs and Twitter, and 4 million Facebook impressions. It also notes that the Explorer was the #1 trending topic on Twitter and #2 on Google Trends for the day of the reveal.
The document discusses Ford's social media strategy as outlined by Scott Monty. The strategy aims to humanize the company by connecting consumers with Ford employees and others. Ford has accounts on Twitter and Facebook to engage with customers. The strategy focuses on accessibility, transparency and authenticity. It remains to be seen how effective the approach is and Ford will continue to refine its efforts based on community feedback.
The document discusses Ford's social media strategy as outlined by Scott Monty. The strategy aims to humanize the company by connecting consumers with Ford employees and others. Ford has accounts on Twitter and Facebook to engage with customers. The strategy focuses on accessibility, transparency and authenticity. It remains to be seen how effective the approach is and Ford is considering expanding the social media efforts further.
How to Operationalize Social Media TFMA 2011Alterian
The document provides 10 ways to operationalize social media for a brand. It discusses setting up social media monitoring and listening centers, guidelines for employee social media use, identifying influential users, investing in community managers, using social media to enable sales, creating and distributing content across multiple channels, tracking results in the marketing database, and building an integrated social media presence. The overall goal is to start building a social business and gain insights from social media to enhance marketing strategies.
The document discusses the large size and impact of social media. It notes that 3 out of 4 online Americans use social media, Twitter averages 3 million tweets per day, and Facebook would be the 8th largest country. It recommends that companies have a social media presence because 85% of users believe companies should interact with customers and 93% believe all companies should have a social media presence. The document provides tips on listening to audiences, understanding their needs, and engaging with communities on social media. It also discusses measuring the impact of social media efforts.
How to operationalize social media tfm&a 2011Bob Barker
The document provides 10 ways to operationalize social media for a company. It discusses setting up brand monitoring and listening centers, guidelines for social media use, identifying influential users, investing in community managers, using social media for sales and marketing database enhancement. The overall message is that companies need to start building social media processes to engage customers and build their brand online.
Social Media Landscape for Credit UnionsMyJobMatcher
Social media is becoming increasingly important with things like word of mouth influencing purchases. Credit unions should embrace social media to [1] shape discussions about their brand, [2] help with marketing like awareness and recruiting, and [3] drive website traffic and search rankings. However, they must avoid pitfalls like rushing in without a plan, failing to engage audiences, and not measuring results. The document provides best practices like developing content and using multiple platforms like Facebook, Twitter, and LinkedIn.
An overview presentation on using social media as a customer service channel. Presented at the ASMI two-day session on Customer Engagement Marketing (Jan. 29, 2010).
Andrea Harrison discusses six ways to align yourself with the wants and needs of the social consumer at the Razorfish Client Summit. This workshop will help you make Social Influence Marketing an everyday reality at your company.
This presentation was given at the Kukutana networking group in London at the JWT cafe on the 21st June 2010. Its objective is to explain what listing using social media is all about and why it is important for marketers
Phil Penton – Social Media for DealershipsSean Bradley
When looking to buy a new or used car, more and more people are going online first, rather than immediately to the dealership. More importantly, car buyers are logging onto Facebook, Twitter, and Google+ to discuss and ask for advice from friends and family on a potential car purchase. After the entire process is over, they are logging back on to Facebook and Twitter to discuss their experience at your dealership. Phil Penton will be discussing the importance of Automotive Social media and why it is essential for your dealership to establish a strong online social media presence.
Social CRM presents email marketers with an unprecedented opportunity to improve the performance of their campaigns by leveraging data from their customers' most recent social media activities. At the heart of social CRM is the ability to identify, engage and influence your best customers, and this on-demand webinar will show you how.
Join recognized social media industry analyst Jeremiah Owyang and learn the core building blocks of a successful social CRM strategy, then see how a major brand applied those principles to dramatically improve their results in an in-depth case study. Find out why everyone is talking about social CRM and learn insights from an informative Q&A session.
Social Media - 8 lessons about what it is and why it's vitalAugie Ray
A presentation given to communicate important aspects of Social Media--what it is, where's going, how it will change offline communications and relationships, and what this all means to business.
Automotive social media marketing webinarRalph Paglia
Doug Frisbie discussed how social media can help automotive brands connect with customers. He explained that Facebook has over 500 million users worldwide, with more than half returning daily. Facebook ads allow brands to target specific demographics and find buyers before they begin searching. Frisbie provided tips on building a Facebook page, advertising to drive connections, and publishing content to engage fans. He emphasized focusing on building relationships and being timely and relevant in posts.
Is Your Business Bold Enough for Social Culture?Neville Hobson
This document summarizes Dell's social media strategy and efforts over time:
1) Dell formed a community outreach team in 2006 to listen to online conversations about the brand. Over time, Dell expanded its social media presence across platforms like Twitter, YouTube, and blogs.
2) Dell established a social media command center to monitor 22,000+ daily posts in 11 languages. It also built an influencer relations program to identify and build relationships with key online influencers.
3) Dell held in-person Customer Advisory Panel events to get feedback from influential social media users it had identified. These events were well-received and generated positive coverage and advocacy.
Steve Thomas is the president of The Net Impact and other organizations. He has over 18 years of internet strategy experience and is a nationally recognized speaker. The document discusses the state of marketing in 2013. It covers how to make the most of marketing on a budget using tools like SEO, social media, mobile marketing, and video. Social media has become an important part of SEO strategy. Local searches and mobile usage are also growing trends important for marketers to consider. The presentation concludes with thoughts on content, distribution, testing new platforms, and engagement for digital marketing in 2013.
Social media is the new glue holding together intergrated campaigns in asiaPeter M Dingle
Intel achieved high social media scores and rankings among large companies according to several reports. Intel empowered all employees to engage in social media by providing training and guidelines. Intel also created playbooks to guide social media efforts on key platforms like YouTube and Facebook. Intel innovated with engaging social media campaigns that achieved strong engagement metrics and brand metrics. Intel closely moderated social media to avoid embarrassing or damaging content.
Thomas Cole's The Course of Empire.pptxScott Monty
In this 5-painting series done over two years, Thomas Cole shows the beginning of a civilization from a rugged natural state to its early blossoming, to becoming a full society, followed by its downfall, and nature once again taking over. It is notable in part for reflecting popular American sentiments of the times, when many saw pastoralism as the ideal phase of human civilization, fearing that empire would lead to gluttony and inevitable decay.
When Alan Mulally became Ford Motor Company's CEO in 2006, he put together a simply worded document to map out the company's strategy. It served as a template for doing business for all stakeholders during his 8 years leading the company.
More on Alan's leadership in Episode 44 of The Full Monty: http://smonty.co/fullmonty44
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The document discusses social media engagement metrics for Ford's reveal of the new Explorer vehicle. It provides statistics on the reach and engagement of the reveal across various social media platforms, including over 750,000 unique visitors to the Fiesta Movement website, over 7 million impressions on blogs and Twitter, and 4 million Facebook impressions. It also notes that the Explorer was the #1 trending topic on Twitter and #2 on Google Trends for the day of the reveal.
The document discusses Ford's social media strategy as outlined by Scott Monty. The strategy aims to humanize the company by connecting consumers with Ford employees and others. Ford has accounts on Twitter and Facebook to engage with customers. The strategy focuses on accessibility, transparency and authenticity. It remains to be seen how effective the approach is and Ford will continue to refine its efforts based on community feedback.
The document discusses Ford's social media strategy as outlined by Scott Monty. The strategy aims to humanize the company by connecting consumers with Ford employees and others. Ford has accounts on Twitter and Facebook to engage with customers. The strategy focuses on accessibility, transparency and authenticity. It remains to be seen how effective the approach is and Ford is considering expanding the social media efforts further.
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The document discusses the large size and impact of social media. It notes that 3 out of 4 online Americans use social media, Twitter averages 3 million tweets per day, and Facebook would be the 8th largest country. It recommends that companies have a social media presence because 85% of users believe companies should interact with customers and 93% believe all companies should have a social media presence. The document provides tips on listening to audiences, understanding their needs, and engaging with communities on social media. It also discusses measuring the impact of social media efforts.
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The document provides 10 ways to operationalize social media for a company. It discusses setting up brand monitoring and listening centers, guidelines for social media use, identifying influential users, investing in community managers, using social media for sales and marketing database enhancement. The overall message is that companies need to start building social media processes to engage customers and build their brand online.
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Social media is becoming increasingly important with things like word of mouth influencing purchases. Credit unions should embrace social media to [1] shape discussions about their brand, [2] help with marketing like awareness and recruiting, and [3] drive website traffic and search rankings. However, they must avoid pitfalls like rushing in without a plan, failing to engage audiences, and not measuring results. The document provides best practices like developing content and using multiple platforms like Facebook, Twitter, and LinkedIn.
An overview presentation on using social media as a customer service channel. Presented at the ASMI two-day session on Customer Engagement Marketing (Jan. 29, 2010).
Andrea Harrison discusses six ways to align yourself with the wants and needs of the social consumer at the Razorfish Client Summit. This workshop will help you make Social Influence Marketing an everyday reality at your company.
This presentation was given at the Kukutana networking group in London at the JWT cafe on the 21st June 2010. Its objective is to explain what listing using social media is all about and why it is important for marketers
Phil Penton – Social Media for DealershipsSean Bradley
When looking to buy a new or used car, more and more people are going online first, rather than immediately to the dealership. More importantly, car buyers are logging onto Facebook, Twitter, and Google+ to discuss and ask for advice from friends and family on a potential car purchase. After the entire process is over, they are logging back on to Facebook and Twitter to discuss their experience at your dealership. Phil Penton will be discussing the importance of Automotive Social media and why it is essential for your dealership to establish a strong online social media presence.
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Doug Frisbie discussed how social media can help automotive brands connect with customers. He explained that Facebook has over 500 million users worldwide, with more than half returning daily. Facebook ads allow brands to target specific demographics and find buyers before they begin searching. Frisbie provided tips on building a Facebook page, advertising to drive connections, and publishing content to engage fans. He emphasized focusing on building relationships and being timely and relevant in posts.
Is Your Business Bold Enough for Social Culture?Neville Hobson
This document summarizes Dell's social media strategy and efforts over time:
1) Dell formed a community outreach team in 2006 to listen to online conversations about the brand. Over time, Dell expanded its social media presence across platforms like Twitter, YouTube, and blogs.
2) Dell established a social media command center to monitor 22,000+ daily posts in 11 languages. It also built an influencer relations program to identify and build relationships with key online influencers.
3) Dell held in-person Customer Advisory Panel events to get feedback from influential social media users it had identified. These events were well-received and generated positive coverage and advocacy.
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Social media is the new glue holding together intergrated campaigns in asiaPeter M Dingle
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1. PUTTING
THE “CAR”
IN KARMA
Scott Monty (@ScottMonty)
Global Digital Communications
Ford Motor Company (@Ford)
2. We have a fundamental challenge:
Q: Thinking about everything you have read, seen, or heard
about business in the last year, in general, do you trust corporations
a lot less, a little less, the same, a little more, or a lot more than you
did at the same time last year?
Source: Edelman Trust Barometer, 2009
14. Strategy: to humanize the company
by connecting constituents with Ford
employees and with each other when
possible, providing value in the
process.
15.
16.
17. “If you wish to persuade
me, you must think my
thoughts, feel my feelings
and speak my words.”
25. Explorer Reveal Stats:
• 74MM – blogs
• 11MM – Twitter
• 3.3 MM – "Like" Impressions via Newsfeeds
• 3.8 MM – Facebook Wall Post impressions
• 300K – Video impressions
• Total impressions – 92.4MM
• #1 Trending Topic on Twitter; #2 in Google Trends for the day
• 500,000-plus 2011 Explorer site visits versus daily average of
7,000 for 2010 Explorer
• Hit 50,000 Facebook "likes" of the Ford Explorer by end of day
July 26 - added over 10,000 likes in a single day