The document discusses user experience (UX) design and why it is needed. UX design encompasses all aspects of a digital product that users directly experience, including its form, behavior, and content. Key factors in user experience are learnability, usability, usefulness, and aesthetic appeal. UX design leads to more cohesive products, less stress in businesses, and less frustrated users. It also provides a competitive edge in the market. The document emphasizes that design is about communication and problem solving, not just decoration, and that bad design can have negative consequences.
2. Whatis UX design? “ Encompassesall aspects of a digital product that users experience directly—and perceive, learn, and use—including its form, behavior, and content. Learnability, usability, usefulness, and aesthetic appeal are key factors in users’ experience of a product. “ PabiniGabriel-Petit
3. In short, UX is about understanding what people do and how we can make it better
It's a term used to describe the overall experience and satisfaction a user has when using a product or system.
It's a term used to describe the overall experience and satisfaction a user has when using a product or system.
It's a term used to describe the overall experience and satisfaction a user has when using a product or system.
It's a term used to describe the overall experience and satisfaction a user has when using a product or system.
It's a term used to describe the overall experience and satisfaction a user has when using a product or system.
It's a term used to describe the overall experience and satisfaction a user has when using a product or system.
It's a term used to describe the overall experience and satisfaction a user has when using a product or system.
Capability = featuresFeel = apple iPhone exampleMarket Leader – First Choice = EVERY SALE IS OURS TO LOSE – we’re in every buying decisionThought Leaders = we’re the one’s innovating, others are creating cheap copies nowadays
Gareth leading design used to do thisLess dev’sProduct was less sophisticated
61 of usMore sophisticated ideasSocial NetworkingWidgets
Web 2.0 + WorkspacesGeneral facebook type interfacesSocial networking bricksDynamic collaboration
Large Growth meant role was too big for one person
