The document outlines the UX design process, emphasizing that it is more than just aesthetics and relies on a tailored, iterative approach. It consists of four main phases: discovery, analysis, design, and delivery, each of which involves various steps including client interviews, competitor analysis, and prototype development. The process is cyclical, highlighting the need to adapt to changing user needs and business goals.

1. UX Process:
From Idea To Implementation
A look into UX and its process

2. You do what?

3. Who am I?

4. Dan Malarkey
UI/UX designer, feature[23]
Creative Director, Code On The Beach + Sea
Creator, Schema UI Framework
Contributing Writer, Stemmings
@dan_malarkey

5. #uxcotb

7. What is UX design?

8. Designing great products
is more than aesthetics.
It’s everything else that’s
the difficult part.

9. UX != UI

11. Why have a process?

12. Technically, You Don’t.
But, that’s not a good idea.

13. Digital products
are expensive
investments.

14. So, what’s it look like?
• It depends on the project
• No single way
• Tailored process
• Iterative steps

15. Phase 1: Discovery
The Strategic Discovery

16. This is the most
important phase.
• Trying to achieve
• Long-term vision
• Measure of success
• The roadmap

17. We want to…
• Client interviews
• Ask questions
• Define business goals
• Do some research
• Competitor Analysis

18. Phase 2: Analysis
What the data says

19. First, we…
• Evaluate
• Define requirements
• Create

20. • Personas
• Use Cases
• User Stories
• Understand

21. Phase 3: Design
Coming to life

22. First, we…
• Wireframes
• User flow
• Prototypes
• Visual Design

23. Phase 4: Deliver
Welcome to production

24. We can launch when…
• More tests
• UI sign off
• Congratulations!
• Pop Bottles

25. So, what happens next?

26. You start all over again!

27. BUT WHY?!?

28. Understand…
• Users needs change
• Business goals change
• Repeat

29. This is just a collection.
• Mix and match
• Who Benefits?
• Organizations
• Users
• The team

30. Thank you!
Dan Malarkey
@dan_malarkey |
hey@danmalarkey.com