This document discusses changes and optimizations needed for App Store Optimization (ASO) in iOS 11. The key points covered are: 1. App name length must be <= 30 characters and subtitle <= 30 characters. 2. Include 3 screenshots in search and 1-3 video autoplays. 3. Developer pages and In-App Purchases will now appear in search results. 4. Description, promotional text, and rating history can be changed when submitting app updates. Replies can also now be provided for reviews. 5. ASO should be optimized for the app name, subtitle, keywords and In-App Purchases. Testing different screenshots and video orientations can also help

1. ASO for iOS 11
Anatoly Sharifulin
CEO AppFollow.io
September 2017

2. iOS 11
September 19, 2017
2

3. Today (stories)
3

4. Today (stories)
4

5. Today (stories)
5

6. Today (stories)
6

7. Today (stories)
7

8. developer.apple.com/app-store/
discoverability
8

9. Apps
9

10. 10
Apps

11. 11
Apps

12. Apps
12

13. Apps
13

14. Apps
14

15. Games
15

16. 16
Games

17. 17
Games

18. Search
18

19. 19
Search

20. 20
Search

21. 21
Search

22. iOS 10 vs. iOS 11
22

23. iOS 10 vs. iOS 11
23

24. iOS 11 Screenshots
24

25. iOS 11 Screenshots
25

26. iOS 11 Screenshots
26

27. iOS 11 Screenshots
27

28. iOS 11 changes in search
28

29. Screenshots vs. Video
29

30. Vertical vs. Horizontal
30

31. Product Page
31

32. 32
Product Page

33. 33
Product Page

34. 34
Product Page

35. 35
Product Page

36. 36
Product Page

37. 37
Product Page

38. 38
Product Page

39. Search: Developer Page
39

40. 40
Search: Developer Page

41. 41
Search: Developer Page

42. 42
Search: Developer Page

43. 43
Search: Developer Page

44. 44
Search: In-App Purchases

45. 45
Search: In-App Purchases

46. 46
Search: In-App Purchases

47. 47
Search: In-App Purchases

48. iOS 11 Summary
1.App Name length <= 30 !!!
2.Subtitle <= 30 !!!
48

49. App Name
Name must be unique

50. Important: save current
search visibility
50

51. iOS 11 Summary
1.App Name length <= 30 !!!
2.Subtitle <= 30 !!!
3.What’s New
51

52. 52
iOS 11 Summary
1.App Name length <= 30 !!!
2.Subtitle <= 30 !!!
3.What’s New

53. iOS 11 Summary
1.App Name length <= 30 !!!
2.Subtitle <= 30 !!!
3.What’s New
4.3 screenshots in search
5.1-3 video + auto play
53

54. iOS 11 Summary
1.App Name length <= 30 !!!
2.Subtitle <= 30 !!!
3.What’s New
4.3 screenshots in search
5.1-3 video + auto play
6.Developer Page & In-App Purchases
in search
54

55. 55
iOS 11 Summary
7.Promotional Text (before Description)

56. 56
iOS 11 Summary
7.Promotional Text (before Description)
8.Description can be changed when
submitting an app update

57. 57
iOS 11 Summary
7.Promotional Text (before Description)
8.Description can be changed when
submitting an app update
9.Renew rating history

58. 58
iOS 11 Summary
7.Promotional Text (before Description)
8.Description can be changed when
submitting an app update
9.Renew rating history
10. Reply for reviews

59. 7.Promotional Text (before Description)
8.Description can be changed when
submitting an app update
9.Renew rating history
10. Reply for reviews
11. ASO for In-App Purchases
59
iOS 11 Summary

60. ASO for iOS 11 ready
Positions
1. Optimize:
name, subtitle, keywords
2. Move some keywords
from name to subtitle
60

61. ASO for iOS 11 ready
Conversion Rate
1. Improve visibility:
name, subtitle
2. Optimize screenshots
3. Test video (horizontal?)
4. Work with avg. rating
Positions
1. Optimize:
name, subtitle, keywords
2. Move some keywords
from name to subtitle
61

62. Thanks!
Questions?
Anatoly Sharifulin
aso.appfollow.io
62