How to improve mobile reputation and increase average app rating

•

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How to respond to Google reviews How to respond to Apple reviews What reviews matter the most How to increase app's average rating

Marketing

Reputation Management
for Apps & Games
CEO & Co-Founder, AppFollow
Anatoly Sharifulin
Specially for Berlin Meetup

Part 1 Intro
3
What is Reputation Management?

Part 1 Intro
1. Monitor average rating
types of avg. ratings, overall vs. country, benchmarks
2. Analyze user reviews
types of reviews, key metrics: sentiment score, avg. ratings
3. Reply to reviews
all vs. important reviews, integrations with help desks
4
What is Reputation Management?

6
1. Average rating is important
for User Acquisition and ASO
Part 2 Reputation Management

Source: Apptentive
Low average rating "kills" conversion rate
Part 2 Reputation Management
9
✭
✭✭
✭✭✭
✭✭✭✭
✭✭✭✭✭
0 % 25 % 50 % 75 % 100 %
Lost installs
Lost installs
Lost installs

… but if you’re Facebook, you don’t care about avg. rating 😎
Part 2 Reputation Management
10

Average rating of featured apps & games is 4.5
Part 2 Reputation Management
Source: AppFollow11

12
Benchmark for average rating:
min: 4.0, target: 4.5+
Part 2 Reputation Management

13
Part 2 Reputation Management
Average rating: Overall vs. Country
Avg. rating is specific to
each territory. You can
reset it when you release a
new version of your app.
Users see a unified
overall rating. Google
switched a lifetime rating
to a new rating system  
in August 2019.

vs.
Avg. rating
by stars
Avg. rating
by reviews
Part 2 Reputation Management
What is a true rating?
14

15
Part 2 Reputation Management
>
<
=
True rating (= app quality) is an average rating by reviews

16
2. Working on reviews is important
for UA, Game Dev & Customer Support
Part 2 Reputation Management

Part 2 Reputation Management
Featured/Helpful reviews
17

18
Part 2 Reputation Management
Average rating by Featured Reviews

2. Reputation Management
19
Dig into reviews to find insights

2. Reputation Management
20
Dig into reviews to find insights

2. Reputation Management
21
Sentiment score is a new key metric (based on reviews)

22
3. Replying to reviews is important
for UA & Customer Support
Part 2 Reputation Management

Every day, developers respond to more than
100,000 reviews in the Play Console, and when
they do, we’ve seen that users update their
rating by +0.7 stars on average
Google, May 2019
Part 2 Reputation Management
23

2. Reputation Management
Source: AppFollow24
Average rating changes with every developer’s reply

If you reply quickly, users can change rating
2. Reputation Management
25
Reply time is another important metric

2. Reputation Management
26
User reviews is a new channel of getting feedback

1. Featured/Helpful reviews
2. Rating became worse, e. g. 4* → 1*
3. Rating became better, e. g. 1* → 5*
4. Long reviews
5. Updated reviews with the same rating
5 types of reviews to pay attention to:
2. Reputation Management
27

Word count:
Long reviews have 2* rating
2. Reputation Management
30 Source: AppFollow

32
Recap:
1. Take care about app reputation
2. Track average rating, min: 4.0, target: 4.5
3. Reply quickly to important reviews
4. Dig into reviews to find insights
5. Constantly improve your product
Part 3 Summary

33
Read more:
Part 3 Summary
1. How to get featured in App Store
2. How to deal with reviews to increase CR
3. Why and how to respond to app reviews
4. Challenges when working with reviews
5. How to increase user loyalty with review responses
6. How to level up your Zendesk support
7. How to report a concern in Google Play and App Store

Thanks!
Questions?
Anatoly Sharifulin, CEO
anatoly@appfollow.io

Reputation management involves monitoring app ratings, analyzing user reviews, and responding to reviews. It is important for user acquisition, app store optimization, and customer support. Developers should aim for an average rating of at least 4.0 but ideally 4.5 or higher. Sentiment analysis of reviews can provide insights and replying to reviews quickly can increase ratings by an average of 0.7 stars. Certain types of reviews like those where the rating changed significantly or are long deserve close attention. Constantly improving the app based on user feedback is key to maintaining a strong reputation.

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ChatGPT Competitive Analysis: Noise Smartwatch Overview Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences. Key Competitors Amazfit (Huami): Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality. Weaknesses: Slightly higher price points compared to Noise. Products: Amazfit Bip U, Amazfit GTS series. Realme: Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing. Weaknesses: Limited variety in smartwatch models. Products: Realme Watch, Realme Watch S. Boat: Strengths: Competitive pricing, appealing designs, and extensive marketing. Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust. Products: Boat Storm, Boat Flash. Samsung: Strengths: High brand credibility, advanced features, and premium design. Weaknesses: Higher price points make it less accessible to budget-conscious consumers. Products: Galaxy Watch Active 2, Galaxy Watch 3. Xiaomi: Strengths: Strong ecosystem integration, affordable pricing, and extensive features. Weaknesses: Less focus on premium design compared to some competitors. Products: Mi Band series, Mi Watch. Market Positioning Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively. Product Features Comparison Noise Smartwatches: Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control. Battery Life: Typically lasts 7-10 days on a single charge. Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities. Amazfit Smartwatches: Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days). Battery Life: 10-20 days depending on the model. Build Quality: Premium materials and durable designs. Realme Smartwatches: Key Features: Basic fitness tracking, SpO2 monitoring, and notifications. Battery Life: Up to 9 days. Build Quality: Sleek designs but slightly limited in variety. Boat Smartwatches: Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.

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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers. • SEOs now use AI to optimize content. • Google now uses AI to generate answers. • Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape. Key Takeaways: How to use AI to optimize your content How to find topics that algorithms love How to get AI to mention your content and your brand

一比一原版澳洲纽卡斯尔大学毕业证（UoN学位证）如何办理

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原件一模一样【微信：WP101A】【澳洲纽卡斯尔大学毕业证（UoN学位证）成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：WP101A】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：WP101A】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份【微信：WP101A】 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才 → 【关于价格问题（保证一手价格）我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：校徽：象征着学校的荣誉和传承。校名:学校英文全称授予学位：本部分将注明获得的具体学位名称。毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。综上所述，办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。

2024 Trend Updates: What Really Works In SEO & Content Marketing

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The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready? Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust. You’ll hear: - The top SEO trends to prioritize in 2024 to achieve long-term success. - Predictions for SGE’s impact, and how to adapt. - What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important). With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates. If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.

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How to improve mobile reputation and increase average app rating

1. Reputation Management for Apps & Games CEO & Co-Founder, AppFollow Anatoly Sharifulin Specially for Berlin Meetup

2. Part 1. Intro

3. Part 1 Intro 3 What is Reputation Management?

4. Part 1 Intro 1. Monitor average rating types of avg. ratings, overall vs. country, benchmarks 2. Analyze user reviews types of reviews, key metrics: sentiment score, avg. ratings 3. Reply to reviews all vs. important reviews, integrations with help desks 4 What is Reputation Management?

5. Part 2. Reputation Management

6. 6 1. Average rating is important for User Acquisition and ASO Part 2 Reputation Management

7. Part 2 Reputation Management 7

8. Part 2 Reputation Management 8

9. Source: Apptentive Low average rating "kills" conversion rate Part 2 Reputation Management 9 ✭ ✭✭ ✭✭✭ ✭✭✭✭ ✭✭✭✭✭ 0 % 25 % 50 % 75 % 100 % Lost installs Lost installs Lost installs

10. … but if you’re Facebook, you don’t care about avg. rating 😎 Part 2 Reputation Management 10

11. Average rating of featured apps & games is 4.5 Part 2 Reputation Management Source: AppFollow11

12. 12 Benchmark for average rating: min: 4.0, target: 4.5+ Part 2 Reputation Management

13. 13 Part 2 Reputation Management Average rating: Overall vs. Country Avg. rating is specific to each territory. You can reset it when you release a new version of your app. Users see a unified overall rating. Google switched a lifetime rating to a new rating system   in August 2019.

14. vs. Avg. rating by stars Avg. rating by reviews Part 2 Reputation Management What is a true rating? 14

15. 15 Part 2 Reputation Management > < = True rating (= app quality) is an average rating by reviews

16. 16 2. Working on reviews is important for UA, Game Dev & Customer Support Part 2 Reputation Management

17. Part 2 Reputation Management Featured/Helpful reviews 17

18. 18 Part 2 Reputation Management Average rating by Featured Reviews

19. 2. Reputation Management 19 Dig into reviews to find insights

20. 2. Reputation Management 20 Dig into reviews to find insights

21. 2. Reputation Management 21 Sentiment score is a new key metric (based on reviews)

22. 22 3. Replying to reviews is important for UA & Customer Support Part 2 Reputation Management

23. Every day, developers respond to more than 100,000 reviews in the Play Console, and when they do, we’ve seen that users update their rating by +0.7 stars on average Google, May 2019 Part 2 Reputation Management 23

24. 2. Reputation Management Source: AppFollow24 Average rating changes with every developer’s reply

25. If you reply quickly, users can change rating 2. Reputation Management 25 Reply time is another important metric

26. 2. Reputation Management 26 User reviews is a new channel of getting feedback

27. 1. Featured/Helpful reviews 2. Rating became worse, e. g. 4* → 1* 3. Rating became better, e. g. 1* → 5* 4. Long reviews 5. Updated reviews with the same rating 5 types of reviews to pay attention to: 2. Reputation Management 27

28. 2. Reputation Management 28

29. 2. Reputation Management 29

30. Word count: Long reviews have 2* rating 2. Reputation Management 30 Source: AppFollow

31. Part 3. Summary

32. 32 Recap: 1. Take care about app reputation 2. Track average rating, min: 4.0, target: 4.5 3. Reply quickly to important reviews 4. Dig into reviews to find insights 5. Constantly improve your product Part 3 Summary

33. 33 Read more: Part 3 Summary 1. How to get featured in App Store 2. How to deal with reviews to increase CR 3. Why and how to respond to app reviews 4. Challenges when working with reviews 5. How to increase user loyalty with review responses 6. How to level up your Zendesk support 7. How to report a concern in Google Play and App Store

34. Thanks! Questions? Anatoly Sharifulin, CEO anatoly@appfollow.io

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