Download to read offline
Uploaded byAppFollow
What is AppFollow
AppFollow is a tool designed for mobile game and app developers to manage and respond to reviews, perform app store optimization (ASO), and track keyword performance. It offers features like real-time notifications, data collection on app performance, and insights into user ratings that affect conversion rates. Additionally, AppFollow provides resources for improving customer support and user retention through analysis of user feedback.
What is AppFollow
- 1. What is AppFollow? https://appfollow.io Replyto reviews through AppFollow interface, Slack or any HelpDesk Tools for mobile game and app developers to save their time and money App Store optimization and analysis of your ASO strategy Monitor your apps and spy on your competitors Receive notifications with updates into Slack, Discord or Email
- 2. Part 1 Intro Howto use AppFollow for keyword search and ASO strategy analysis
- 3. Part 1 Intro Howrating affects conversion and Reviews you should reply first
- 4. Part 1 Intro Toolsto improve the performance of your Customer Support team
- 5. Part 1 Intro Whatdoes Reviews AI think about your app?
- 6. Part 2 Basicfeatures Main app page Shows how your app page is displayed on different devices across different countries
- 7. Part 2 Basicfeatures
- 8. Part 2 Basicfeatures Timeline page Collects info on updates and new versions: icons, screenshots, description, size, promo banner, etc.
- 9. Part 2 ASOfeatures Keywords & ASO Track the performance of keywords, analyze market leaders and competitors
- 10. Part 2 ASOfeatures Keyword distribution Identify how each keyword affects your ASO strategy and installs Benchmark Track conversion rates of the best apps from your category to evaluate the performance of your own app
- 11. Part 2 ASOfeatures ASO Analytics Collects data on Downloads, Page Views and Impressions from Google Play and Apple Store on one page
- 12. Part 2 ASOfeatures Real-time notifications You can receive notifications by email or into Slack, Zendesk and 30+ other services App Featuring Keep track of featured apps in App Store to identify new market leaders
- 13. Part 2 ASOfeatures Monitor your app activity with Slack and Email reports
- 14. Average rating andfeatured reviews affect app installs Part 2 Rating and Reviews
- 15. ✭ ✭✭ ✭✭✭ ✭✭✭✭ ✭✭✭✭✭ 0 % 25 % 50 %75 % 100 % Source: Apptentive Low average rating «kills» conversion Part 2 Rating and Reviews
- 16. Part 2 Ratingand Reviews
- 17. Part 2 Ratingand Reviews
- 18. Featured and topchart apps have rating of ~4.5 Source: AppFollow (Today, Games, Top Chart) Part 2 Rating and Reviews
- 19. Every day, developersrespond to more than 100,000 reviews in the Play Console, and when they do, we’ve seen that users update their rating by +0.7 stars on average Source: Google, May 2019 Part 2 Rating and Reviews
- 20. Number of reviewsdepends on product stage Soft launch Launch Growth New / Beta versions Part 2 Rating and Reviews
- 21. First reviews toreply: 1. Featured/Helpful reviews Part 2 Rating and Reviews
- 22. Part 2 Ratingand Reviews
- 23. Part 2 Ratingand Reviews Receive Helpful reviews separately You can choose to receive only featured reviews in the integration settings to respond more quickly
- 24. 1. Featured/Helpful reviews 2.Reviews that became worse, e.g. 4 → 1 First reviews to reply: Part 2 Rating and Reviews
- 25. Part 2 Ratingand Reviews
- 26. 1. Featured/Helpful reviews 2.Reviews that became worse 3. Long reviews (taking just 1 to 5% of the total number, but showing the biggest pain-points) First reviews to reply: Part 2 Rating and Reviews
- 27. Part 2 Ratingand Reviews
- 28. Part 2 Ratingand Reviews
- 29. 1. Featured/Helpful reviews 2.Reviews that became worse 3. Long reviews 4. All reviews during soft launch or beta release First reviews to reply: Part 2 Rating and Reviews
- 30. Unexpected negative ratingcan come from featuring, a new version release or a bug Part 2 Rating and Reviews
- 31. Negative rating isincreasing after a new version release Part 2 Rating and Reviews
- 32. You can dealwith reviews in Zendesk, Helpshift, etc. Part 3 Improving performance of Support team
- 33. Part 3 Improvingperformance of Support team Users update up to 15% of reviews after a reply
- 34. Use tags Use tagsto mark important reviews and send responses quickly Part 3 Improving performance of Support team
- 35. Goal: increase averagerating оf reviews with replies Part 3 Improving performance of Support team
- 36. Reviews analysis helpsto quickly spot: 1. Bugs and crashes 2. Annoying ads and overpricing 3. Difficult game levels and navigation problems 4. Local problems 5. Feature-requests Handling feedback in a timely manner helps increase user loyalty and retention Part 4 Semantic Analysis
- 37. Weak point analysis Winthe market by finding drawbacks of your competitors and identifying the best traffic channels that will perfectly suit your users. Semantic Analysis Keep track of users’ mood and expectations to make them happy. Our algorithm is based on machine learning, it analyses user reaction and shows their complaints on the chart. Part 4 Semantic Analysis
- 38. Part 5 Usefulread Free 10-day trial
- 39. Useful read 1. Howto get featured in App Store 2. How to improve average rating 3. The quick way to identify user problems 4. How to increase user loyalty 5. Why to reply to reviews in App Store and Google Play Part 5 Useful read
- 40. Thanks! Sign Up ForFree Questions? help@appfollow.io