Why app reviews is an important marketing channel and how to build a powerful growth engine through it. Insights shared by Freshdesk at AppFollow webinar
1. Customer Success LOVE formula. Our approach towards Customer Success & Project Management: principles, processes, tools.
2. Setting up Salesforce for clients management. How we combine prospects and customers management processes in one CRM?
3. Communication automation. What tools we use to automate communications with our customers and to help CSMs to be more efficient and cover more projects per one CSM?
4. Automatic revenue planning. How we calculate customers revenue for P&L management?
5. Predicting customers churn rate. What methods and tools we use to define customers at risks?
6. CSMs’ efforts prioritizing. How we define Customer Success focus to plan and prioritize CSMs efforts?
Small business survial summit adwords campaign managementcrystal-anderson
The document provides tips and strategies for managing an effective Adwords campaign, highlighting common mistakes like wasting money on irrelevant keywords or content, not properly tracking conversions, and failing to continuously optimize campaigns. It also outlines tools in Adwords like contextual targeting, call metrics, and experiments that can help improve campaigns. The document emphasizes measuring success based on business goals and taking actions like users clicking through to the website.
How to Nail Your Sales Demo from Zero to Product/Market FitChris Orlob
This document provides tips for nailing sales demos based on Gong.io's experience improving their own demo process. It recommends starting by understanding buyer personas through interviews and feedback analysis. Then create a demo playbook by reviewing your own demo recordings to identify best practices. Provide continual coaching to reps by having them review highlight reels of top demos and recording their own demos at milestones to assess progress. The goal is to give reps a repeatable sales process and help customers have an "ah-ha" moment through an optimized presentation.
A How-To Guide For Proactive Customer SuccessAmity
Whether it’s training, onboarding, or retention, proactive Customer Success is the secret to the success of your SaaS company.
In Customer Success, you’re expected to be proactive. Yet, when your inbox is overflowing with customer issues, customer questions, product updates, and onboarding requests… proactive turns out to be hard to execute. And we get that.
In this webinar, we will cover the five strategies you need to implement for proactive customer success.
Marketing your practice, Jonathan Allan & Tarryn Brent – Xerocon 2014XeroAccounting
Xero GM Marketing Jonathan Allan and NZ Marketing Manager Tarryn Brent's presentation from Xerocon NZ 2014. Xero is beautiful online accounting software that connects small businesses and their accountants together in the cloud.
Sachin Rekhi. Designing your product's continuous feedback loop IT Arena
This document discusses designing a continuous feedback loop for products by establishing a feedback river and feedback system of record. It defines a feedback river as an open channel for any team member to provide real-time feedback from various sources. A feedback system of record acts as a single source of truth to consolidate and aggregate feedback. Notejoy and Sales Navigator are used as examples of companies that have implemented these concepts through feedback channels, weekly meetings, and prioritizing feedback. It cautions that not all feedback should be directly implemented and that the target customer and business priorities must be considered.
The document discusses the benefits of adding videos to a website. It notes that 52% of web traffic is video and videos that are under 4 minutes are often watched. Adding videos can help convey information in a more compelling way than plain text. Videos provide a personal touch and face to a website. They are also an excellent way to present information that is difficult to explain with words alone. Videos can improve click through rates and return on investment for marketing. The document provides examples of types of videos a company could create, such as testimonials, CEO greetings, tutorials, and FAQs.
1. Customer Success LOVE formula. Our approach towards Customer Success & Project Management: principles, processes, tools.
2. Setting up Salesforce for clients management. How we combine prospects and customers management processes in one CRM?
3. Communication automation. What tools we use to automate communications with our customers and to help CSMs to be more efficient and cover more projects per one CSM?
4. Automatic revenue planning. How we calculate customers revenue for P&L management?
5. Predicting customers churn rate. What methods and tools we use to define customers at risks?
6. CSMs’ efforts prioritizing. How we define Customer Success focus to plan and prioritize CSMs efforts?
Small business survial summit adwords campaign managementcrystal-anderson
The document provides tips and strategies for managing an effective Adwords campaign, highlighting common mistakes like wasting money on irrelevant keywords or content, not properly tracking conversions, and failing to continuously optimize campaigns. It also outlines tools in Adwords like contextual targeting, call metrics, and experiments that can help improve campaigns. The document emphasizes measuring success based on business goals and taking actions like users clicking through to the website.
How to Nail Your Sales Demo from Zero to Product/Market FitChris Orlob
This document provides tips for nailing sales demos based on Gong.io's experience improving their own demo process. It recommends starting by understanding buyer personas through interviews and feedback analysis. Then create a demo playbook by reviewing your own demo recordings to identify best practices. Provide continual coaching to reps by having them review highlight reels of top demos and recording their own demos at milestones to assess progress. The goal is to give reps a repeatable sales process and help customers have an "ah-ha" moment through an optimized presentation.
A How-To Guide For Proactive Customer SuccessAmity
Whether it’s training, onboarding, or retention, proactive Customer Success is the secret to the success of your SaaS company.
In Customer Success, you’re expected to be proactive. Yet, when your inbox is overflowing with customer issues, customer questions, product updates, and onboarding requests… proactive turns out to be hard to execute. And we get that.
In this webinar, we will cover the five strategies you need to implement for proactive customer success.
Marketing your practice, Jonathan Allan & Tarryn Brent – Xerocon 2014XeroAccounting
Xero GM Marketing Jonathan Allan and NZ Marketing Manager Tarryn Brent's presentation from Xerocon NZ 2014. Xero is beautiful online accounting software that connects small businesses and their accountants together in the cloud.
Sachin Rekhi. Designing your product's continuous feedback loop IT Arena
This document discusses designing a continuous feedback loop for products by establishing a feedback river and feedback system of record. It defines a feedback river as an open channel for any team member to provide real-time feedback from various sources. A feedback system of record acts as a single source of truth to consolidate and aggregate feedback. Notejoy and Sales Navigator are used as examples of companies that have implemented these concepts through feedback channels, weekly meetings, and prioritizing feedback. It cautions that not all feedback should be directly implemented and that the target customer and business priorities must be considered.
The document discusses the benefits of adding videos to a website. It notes that 52% of web traffic is video and videos that are under 4 minutes are often watched. Adding videos can help convey information in a more compelling way than plain text. Videos provide a personal touch and face to a website. They are also an excellent way to present information that is difficult to explain with words alone. Videos can improve click through rates and return on investment for marketing. The document provides examples of types of videos a company could create, such as testimonials, CEO greetings, tutorials, and FAQs.
Simplify Customer Success With Closed-Loop PlaybooksAmity
If the most recent customer fire attracts the majority of your time and attention, don’t miss this webinar.
It’s Monday morning, you started your day off on a strict schedule but when a major customer issue arises, you find that any structure you had, has all gone out the window. It's the feeling of being powerless. Sadly, it’s the same old story, the most recent fires attract the majority of your time and attention, rather than addressing problems for customers who have the biggest impact.
How are you supposed to manage with that kind of unpredictability?
Fear not, in this webinar you will learn how to simplify customer success with closed-loop playbooks using Amity.
Featuring speakers from ASICS, Motorola
Jose Uzcategui, Ecommerce Conversion Optimization Lead, ASICS
Kevin Flynn, Global Publishing Lead for Motorola.com / Testing Lead for Publishing Team, Motorola
Tania Shershin, Global Web Analytics Manager, HomeAway
Moderated by: Tim Ash, Chair, Conversion Conference, Conversion Conference
In an increasingly interconnected, global market, having a product and marketing messaging that resonates in a variety of geographic regions is key to success. Learn from a panel of customers who will share their strategies for testing in international markets to understand how optimization and customer development power the best experiences across languages, cultures, and user experience idiosyncrasies.
This document discusses closing the customer experience loop by developing customer personas, value propositions, mapping the customer journey, and identifying business requirements and key performance indicators to improve the experience. It recommends a 5 step approach: 1) persona development, 2) value proposition, 3) customer journey mapping, 4) business requirements, and 5) implementation plan to make improvements using data and technology.
The presentation is about the Executive Presence and Personal Branding . It has some insights into the meaning, tools required and some do's& dont's regarding the topic.
How to create a fully automated user feedback workflowTars
In this webinar we teamed up with the folks at Prodcamp to show you how you can setup an automated feedback collection system that addresses these issues. Specifically, we’ll show you how you can use chatbots to make feedback collection engaging for your customers and process automation to streamline the analysis process.
WATCH ON-DEMAND: http://info.storytellermn.com/blueprint-video-marketing
Learn what you need to launch a video marketing plan that's on point and on budget with this common sense approach to turning strategy into action.
There is a good chance that you're focusing too much on budget and not enough on strategy.
We get it. You want to create a lot of marketing videos but you don’t think you have the budget to pull it off. We'll show you how to turn a one-day video shoot into 6 videos to jumpstart your video library.
This 30-minute workshop that will walk you through the vital information you need to create a robust video marketing plan that fits your budget.
Featuring speakers from Optimizely
Ash Alhashim, Global Director, Sales and Market Development, Optimizely
Amanda Swan, Community Manager, Optimizely
Adam Avramescu, Head of Customer Education, Optimizely
Ever wondered how Optimizely employees use Optimizely? In this session, you’ll learn about our optimization programs, and how we use Optimizely beyond traditional A/B testing. We’ll also uncover how to optimize experiences that don’t have a traditional “conversion” goal. Our Global Director of Sales and Market Development, Ash Alhashim, will walk through an advanced experiment that takes advantage of Optimizely’s most powerful features and how he takes a unique approach to measuring success, perfect for optimizers looking to push their optimization boundaries. Amanda Swan and Adam Avramescu will also share insights from the Optiverse testing program and thoughts on interpreting experiments on properties where “conversion” is unclear.
Opticon 2015-Early Lessons in Personalization StrategyOptimizely
Featuring speakers from AdRoll, The Clymb, Blue Apron
Mike Norland, Senior Marketing Strategist, AdRoll
Tyler Bullen, Personalization Program Manager, The Clymb
Catherine Pao, Growth Product Manager, Blue Apron
Time: 11:25 - 12:10 | Location: Golden Gate Room
We'll take a look at lessons derived from early progress in personalization, informed by work being done at the cutting edge. Get practical advice, rooted in experience, how to evolve into a fully personalized program, to plan for complexity, and to avoid potential pitfalls. See how personalization is already being used for marketers and retailers alike, and leave confident in how you can get there.
Looking to massively improve conversions in 2022 two words— product pagesVWO
In this VWO Webinar, Rishi Rawat, Founder of Frictionless Commerce, answers fundamental questions about creating an eCommerce marketing strategy.
Rishi shares case studies & examples from 13+ years of experience in helping businesses discover conversion opportunities.
How Sales Engineering Helps PMs by Chorus.ai Head of Sales Engr.Product School
Main takeaways:
- What exactly is Sales Engineering?
- Why should product people care about this department?
- How working closely with Sales Engineering can, and will, make you a better Product Manager
How to build an early warning system for customer success sept192018 [aut...Amity
In the battle against churn, not early always means late. The thing is, there’s only so much a Customer Success Manager can manually do to proactively prevent a customer from approaching dangerous territory.
Adopting a standardized early warning system is an essential step in implementing customer health to identify risk and opportunity at scale.
Curious about how to build such a system? Join us on September 19th at 1:00 PM (ET) to learn how to:
• Manage your entire customer base with a consistent health scoring system and ongoing health check-ins
• Oversee high-touch and low-touch portfolios with an automated monitoring system
• Drive consistency and gain visibility into the performance of your Customer Success team at scale
• Become more proactive with a data-driven approach to retention and expansion
Creating a Positive Business Development Culture Alex Moyle, Founder, Elevate...TALiNT Partners
Creating a Positive Business Development Culture
Alex Moyle, Founder, Elevated Recruiting
How to get your teams to feel great about proactive business development activity
Why KPI’s should inspire higher levels of performance
Why chaos is exciting but it does not grow fee levels like organisation
Kyle Porter (CEO, Salesloft) - My Reps are Averaging 400% of Quota, Here's th...Sales Hacker
Kyle Porter (CEO, Salesloft) - My Reps are Averaging 400% of Quota, Here's the 7 Reasons Why
Visit SalesHacker.com for more sales hacks, tips, and tactics.
6 Powerful Ways to Manage A Remote Sales Team | TeamWaveReshmi Menon
Through this Presentation, we dive into the ways to deliver stellar results with a remote sales team.
Check out the full blog at:
https://blog.teamwave.com/6-powerful-ways-to-manage-a-remote-sales-team/
Get started acquiring customers NOW with simple frameworks and easy-to-use tools in this presentation. Includes links to reference materials and additional reading.
Franchise Review and Reputation Management Guide - LocalClarityHenry Coleman
Complete outline of how to approach reputation management for franchises -- both corporate and the individual franchisee -- strategically. A LocalClarity publication.
This document discusses reputation management and generating online reviews. It recommends businesses check their online reputation by searching for themselves online and setting up alerts. The document outlines a seven step process for incentivizing and generating more positive reviews, including ensuring good customer service, claiming business pages, incentivizing reviews, and highlighting reviews on a website. It also cautions that responding respectfully to negative reviews is important and not to artificially generate reviews.
The 2017 eCommerce Marketer's Virtual Summit - Optimizing Your Key Conversion...Trustpilot
Trustpilot was featured in The 2017 eCommerce Marketer's Virtual Summit. We offered 5 outside-of-the-box elements to consider working into your conversion testing, with tactical tips, real-world examples, and benchmarked results from other companies. We also briefly covered some common pitfalls of today’s A/B testing protocol to ensure your testing provides clean, actionable results.
Optimizing Your Key Conversion Points: 5 Things You Might’ve MissedTinuiti
Topics Discussed:
Conversion – what, where, how, why
5 things your key conversion points might be missing
Common pitfalls to watch out for when testing
Live Q&A
https://www.rankraze.com/ is one of the leading Digital Marketing Agency in Chennai. Our passionate team is working towards finding the Best Digital Marketing company.Rankraze is best digital marketing company in chennai. Rankraze is best for their services like Seo.
Simplify Customer Success With Closed-Loop PlaybooksAmity
If the most recent customer fire attracts the majority of your time and attention, don’t miss this webinar.
It’s Monday morning, you started your day off on a strict schedule but when a major customer issue arises, you find that any structure you had, has all gone out the window. It's the feeling of being powerless. Sadly, it’s the same old story, the most recent fires attract the majority of your time and attention, rather than addressing problems for customers who have the biggest impact.
How are you supposed to manage with that kind of unpredictability?
Fear not, in this webinar you will learn how to simplify customer success with closed-loop playbooks using Amity.
Featuring speakers from ASICS, Motorola
Jose Uzcategui, Ecommerce Conversion Optimization Lead, ASICS
Kevin Flynn, Global Publishing Lead for Motorola.com / Testing Lead for Publishing Team, Motorola
Tania Shershin, Global Web Analytics Manager, HomeAway
Moderated by: Tim Ash, Chair, Conversion Conference, Conversion Conference
In an increasingly interconnected, global market, having a product and marketing messaging that resonates in a variety of geographic regions is key to success. Learn from a panel of customers who will share their strategies for testing in international markets to understand how optimization and customer development power the best experiences across languages, cultures, and user experience idiosyncrasies.
This document discusses closing the customer experience loop by developing customer personas, value propositions, mapping the customer journey, and identifying business requirements and key performance indicators to improve the experience. It recommends a 5 step approach: 1) persona development, 2) value proposition, 3) customer journey mapping, 4) business requirements, and 5) implementation plan to make improvements using data and technology.
The presentation is about the Executive Presence and Personal Branding . It has some insights into the meaning, tools required and some do's& dont's regarding the topic.
How to create a fully automated user feedback workflowTars
In this webinar we teamed up with the folks at Prodcamp to show you how you can setup an automated feedback collection system that addresses these issues. Specifically, we’ll show you how you can use chatbots to make feedback collection engaging for your customers and process automation to streamline the analysis process.
WATCH ON-DEMAND: http://info.storytellermn.com/blueprint-video-marketing
Learn what you need to launch a video marketing plan that's on point and on budget with this common sense approach to turning strategy into action.
There is a good chance that you're focusing too much on budget and not enough on strategy.
We get it. You want to create a lot of marketing videos but you don’t think you have the budget to pull it off. We'll show you how to turn a one-day video shoot into 6 videos to jumpstart your video library.
This 30-minute workshop that will walk you through the vital information you need to create a robust video marketing plan that fits your budget.
Featuring speakers from Optimizely
Ash Alhashim, Global Director, Sales and Market Development, Optimizely
Amanda Swan, Community Manager, Optimizely
Adam Avramescu, Head of Customer Education, Optimizely
Ever wondered how Optimizely employees use Optimizely? In this session, you’ll learn about our optimization programs, and how we use Optimizely beyond traditional A/B testing. We’ll also uncover how to optimize experiences that don’t have a traditional “conversion” goal. Our Global Director of Sales and Market Development, Ash Alhashim, will walk through an advanced experiment that takes advantage of Optimizely’s most powerful features and how he takes a unique approach to measuring success, perfect for optimizers looking to push their optimization boundaries. Amanda Swan and Adam Avramescu will also share insights from the Optiverse testing program and thoughts on interpreting experiments on properties where “conversion” is unclear.
Opticon 2015-Early Lessons in Personalization StrategyOptimizely
Featuring speakers from AdRoll, The Clymb, Blue Apron
Mike Norland, Senior Marketing Strategist, AdRoll
Tyler Bullen, Personalization Program Manager, The Clymb
Catherine Pao, Growth Product Manager, Blue Apron
Time: 11:25 - 12:10 | Location: Golden Gate Room
We'll take a look at lessons derived from early progress in personalization, informed by work being done at the cutting edge. Get practical advice, rooted in experience, how to evolve into a fully personalized program, to plan for complexity, and to avoid potential pitfalls. See how personalization is already being used for marketers and retailers alike, and leave confident in how you can get there.
Looking to massively improve conversions in 2022 two words— product pagesVWO
In this VWO Webinar, Rishi Rawat, Founder of Frictionless Commerce, answers fundamental questions about creating an eCommerce marketing strategy.
Rishi shares case studies & examples from 13+ years of experience in helping businesses discover conversion opportunities.
How Sales Engineering Helps PMs by Chorus.ai Head of Sales Engr.Product School
Main takeaways:
- What exactly is Sales Engineering?
- Why should product people care about this department?
- How working closely with Sales Engineering can, and will, make you a better Product Manager
How to build an early warning system for customer success sept192018 [aut...Amity
In the battle against churn, not early always means late. The thing is, there’s only so much a Customer Success Manager can manually do to proactively prevent a customer from approaching dangerous territory.
Adopting a standardized early warning system is an essential step in implementing customer health to identify risk and opportunity at scale.
Curious about how to build such a system? Join us on September 19th at 1:00 PM (ET) to learn how to:
• Manage your entire customer base with a consistent health scoring system and ongoing health check-ins
• Oversee high-touch and low-touch portfolios with an automated monitoring system
• Drive consistency and gain visibility into the performance of your Customer Success team at scale
• Become more proactive with a data-driven approach to retention and expansion
Creating a Positive Business Development Culture Alex Moyle, Founder, Elevate...TALiNT Partners
Creating a Positive Business Development Culture
Alex Moyle, Founder, Elevated Recruiting
How to get your teams to feel great about proactive business development activity
Why KPI’s should inspire higher levels of performance
Why chaos is exciting but it does not grow fee levels like organisation
Kyle Porter (CEO, Salesloft) - My Reps are Averaging 400% of Quota, Here's th...Sales Hacker
Kyle Porter (CEO, Salesloft) - My Reps are Averaging 400% of Quota, Here's the 7 Reasons Why
Visit SalesHacker.com for more sales hacks, tips, and tactics.
6 Powerful Ways to Manage A Remote Sales Team | TeamWaveReshmi Menon
Through this Presentation, we dive into the ways to deliver stellar results with a remote sales team.
Check out the full blog at:
https://blog.teamwave.com/6-powerful-ways-to-manage-a-remote-sales-team/
Get started acquiring customers NOW with simple frameworks and easy-to-use tools in this presentation. Includes links to reference materials and additional reading.
Franchise Review and Reputation Management Guide - LocalClarityHenry Coleman
Complete outline of how to approach reputation management for franchises -- both corporate and the individual franchisee -- strategically. A LocalClarity publication.
This document discusses reputation management and generating online reviews. It recommends businesses check their online reputation by searching for themselves online and setting up alerts. The document outlines a seven step process for incentivizing and generating more positive reviews, including ensuring good customer service, claiming business pages, incentivizing reviews, and highlighting reviews on a website. It also cautions that responding respectfully to negative reviews is important and not to artificially generate reviews.
The 2017 eCommerce Marketer's Virtual Summit - Optimizing Your Key Conversion...Trustpilot
Trustpilot was featured in The 2017 eCommerce Marketer's Virtual Summit. We offered 5 outside-of-the-box elements to consider working into your conversion testing, with tactical tips, real-world examples, and benchmarked results from other companies. We also briefly covered some common pitfalls of today’s A/B testing protocol to ensure your testing provides clean, actionable results.
Optimizing Your Key Conversion Points: 5 Things You Might’ve MissedTinuiti
Topics Discussed:
Conversion – what, where, how, why
5 things your key conversion points might be missing
Common pitfalls to watch out for when testing
Live Q&A
https://www.rankraze.com/ is one of the leading Digital Marketing Agency in Chennai. Our passionate team is working towards finding the Best Digital Marketing company.Rankraze is best digital marketing company in chennai. Rankraze is best for their services like Seo.
Effective Keywords Research For Beginners - Back To Basics | Semrush Live Web...Krishna Shekhar
In the semrush live webinar, India series with Parth Suba, I speak on the effective keywords research techniques in SEO, to drive targeted traffic and power sales.
* Basic tips to find best keywords in seo that drives organic traffic and conversions,
* Leveraging on Paid SEO keyword tools,
* How to center your KW strategy around user search intent, and more.
Follow me on:
Twitter: https://twitter.com/krishnashekhar
LinkedIn: https://www.linkedin.com/in/krishnashekhar86/
Company Website: https://krishmarketing.com/
Rankraze is one of the leading Digital Marketing Agency in Chennai. Our passionate team is working towards finding the Best Digital Marketing company.Rankraze is best digital marketing company in chennai. Rankraze is best for their services like Seo.
Rankraze is one of the leading Digital Marketing Agency in Chennai. Our passionate team is working towards finding the Best Digital Marketing company.Rankraze is best digital marketing company in chennai. Rankraze is best for their services like Seo.
Key tactics for online reputation managementMobiloitte
ORM is one of the most important ways to bring reputation to your business or brand. Except for all other digital marketing tactics, ORM is one of the most efficient ways to bring more happy clients to the business.
Olman Quesada. 7 Deadly Sins SaaS Startups MakeOctopus Events
This document provides tips to avoid common mistakes made by SaaS startups. It discusses mistakes like having a poor landing page, not defining customer personas, lacking customer retention indicators, difficult onboarding processes, inefficient roadmaps, and slow hiring. For each mistake, it provides examples and suggestions for improvements. Some key recommendations include hiring designers and copywriters for the landing page, conducting customer interviews to create personas, analyzing metrics to discover conversion and retention indicators, adding onboarding checklists, prioritizing the roadmap, hiring to eliminate low ROI tasks, and considering quarterly pricing plans. The document aims to help SaaS founders optimize their business and product development based on lessons learned from other startups.
This document summarizes a webinar about optimizing post-click experiences to improve conversion rates. The webinar was presented by Instapage and Hanapin Marketing and included examples of companies that improved their post-click experiences. It discussed how the post-click landing page experience matters greatly for conversion and provided tips for building scalable and optimized landing pages, including using relevant copy, storytelling elements, design best practices, and testing workflows. Attendees were also offered additional resources from Instapage and Hanapin on post-click optimization.
The seminar is aimed at Managing Directors, Marketing Directors & Managers looking to use online platforms and techniques to grow their business.
Due to the overriding success of last year's seminar, the Generate UK Online Marketing Extravaganza 2011 is back to provide you with all the latest online marketing information and techniques to help re-energise your strategy and optimise your business performance.
The agenda is packed with useful presentations which will help you develop an integrated approach to online marketing using the newest technology and best practices.
Why a Reviews Strategy might be your best SEO playChris Bullick
This document discusses how online reviews impact search engine results and consumer purchasing decisions. It begins by looking at data showing that the vast majority of consumers read online reviews before visiting a business or purchasing a product. It then examines how positive reviews can increase spending at a business and the role of reviews in the consumer purchase process. The document also explores how reviews impact search engine results, specifically how they are a ranking factor in Google's algorithm. It provides tips for businesses on how to encourage and respond to reviews in order to maximize their impact on search and consumer decisions.
Personas are the foundation of personalized, one-to-one communication. They are fictitious representations of your audiences - who they are, what they like, and most important, what they don’t like. By identifying your persona’s ideal online experience, your business can create targeted content, navigate an ever-shifting digital landscape and surpass marketing goals.
Marketing teams that utilize personas have more effective websites, inbound marketing, email marketing, SEO, digital advertising, and social media marketing. In this webinar, part of our Lead to Loyal™ series, learn how to take the first steps toward personalization: http://www2.silvertech.com/webinar-how-to-create-personas
This document discusses reputation management strategies for auto dealerships. It emphasizes controlling online search results and reviews to improve a dealership's reputation. The key points are:
1. Dealerships should focus on dominating the first page of search results for their name on Google and other search engines by claiming listings and optimizing positive content.
2. Managing reviews on sites like Google, DealerRater, Yelp is also important to improve star ratings and encourage positive reviews.
3. Using social media like Facebook is another strategy to distribute positive content and engage customers to promote the dealership.
4. Setting reputation management goals, having the right people and processes, and inviting customer feedback are presented as
Improving Website Conversion in the Travel IndustrySearchStar
This document provides a framework for evaluating a website through a conversion rate optimization (CRO) scorecard. The scorecard contains metrics to measure things like usability, relevance of content and calls-to-action, site speed, funnel drop-off points, and mobile performance. Completing the scorecard helps identify areas of strength and weakness to focus optimization efforts on improving conversion rates.
How To Choose a Search Marketing Agency, Massimo Burgio SempoMassimo Burgio
My presentation on "How to choose a search engine marketing agency" for SEM 2008 Warsaw (Internet Standard conference). The presentation is a remix from Chris Boggs' white paper of 2004.
Similar to How to build a powerful growth engine through app reviews (20)
"How to acquire users with 0 marketing budget?" by AppFollow & WelltoryAppFollow
Session from App Promotion Summit London.
Find the recording here https://appfollow.io/blog/appfollow-and-welltory-сo-session-at-app-promotion-summit-london-2021
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Presentation from the webinar "Entering new markets: strategy, pitfalls, and tips" hosted together with Social Peta.
Watch the video here https://appfollow.io/webinar/webinar-entering-new-markets-strategy-pitfalls-and-tips
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Presentation from the webinar "Entering new markets: strategy, pitfalls, and tips" hosted together with Social Peta.
Watch the video here https://appfollow.io/webinar/webinar-entering-new-markets-strategy-pitfalls-and-tips
"How to increase customer support efficiency" by PicsArtAppFollow
PicsArt hosted a webinar on increasing customer support efficiency. They discussed how they scaled their customer support team to handle increasing ticket volumes without adding staff by improving processes, prioritizing high-value issues, and leveraging software like Zendesk. Key strategies included understanding users, addressing frustration points, tracking trends, focusing on quality over quantity, and allowing automation to enhance rather than replace human support.
AppFollow: all-in-one service to win in app storesAppFollow
This document is a product deck for AppFollow, an all-in-one service for monitoring mobile app data, managing customer reviews and support, and optimizing app store optimization (ASO). It summarizes AppFollow's key features including dashboards for tracking app metrics, ratings, reviews, and organic growth. It also describes tools for automating customer support, conducting keyword research, and integrating with other services. Testimonials are provided from existing customers praising AppFollow's ability to streamline workflows and gain insights from user feedback. Pricing plans and additional services like ASO consulting are also mentioned.
Reputation management for Apps and Games AppFollow
Reputation management involves monitoring app ratings, analyzing user reviews, and responding to reviews. It is important for user acquisition, app store optimization, and customer support. Developers should aim for an average rating of at least 4.0 but ideally 4.5 or higher. Sentiment analysis of reviews can provide insights and replying to reviews quickly can increase ratings by an average of 0.7 stars. Certain types of reviews like those where the rating changed significantly or are long deserve close attention. Constantly improving the app based on user feedback is key to maintaining a strong reputation.
How to reply to app reviews with Freshdesk and AppFollowAppFollow
The document discusses four strategies for working with app reviews: 1) Reply to all reviews, which is best for new apps or those getting 10-20 reviews per week. 2) Reply only to popular and featured reviews, which works for apps getting over 50 reviews per week with under 10% negative reviews. 3) Reply only to negative reviews, for apps over 50 reviews per week with over 10-15% negative reviews. 4) Automate replies to reviews, which works for established companies using templates and assigning reviews. The document emphasizes not ignoring any reviews, letting users know when problems are fixed, and monitoring for spam.
How to use data to increase user retention presented by Kevin Bravo of Phitur...AppFollow
The document discusses strategies for increasing user retention in mobile apps. It recommends analyzing user engagement and retention data to identify drivers of retention and natural usage habits. The data should be used to segment users and define triggers for contextual messages. The analysis can inform a cross-channel retention strategy involving product, messaging, and CRM improvements. Case studies show how adaptive onboarding and tailored push notifications increased retention metrics for various apps. Scoring users based on engagement can further personalize retention campaign frequency and content.
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Strategies for app promotion outside app stores: PR, Influence Marketing and Reddit Marketing presented by Steve P. Young, founder of AppMasters.com, at Mobile Growth Online Meetup
App Store and Google Play A/B Testing Strategies to try in 2019 by Noga Szpir...AppFollow
This document discusses optimizing app store optimization (ASO) strategies in 2019. It recommends taking a holistic approach to ASO that involves understanding an app's traffic sources and how users behave on the app store page. The document outlines a 6-step process: 1) understand the traffic blend, 2) determine where potential lies, 3) hypothesize improvements, 4) test optimizations, 5) update the app store page, and 6) analyze impact. It also compares different testing methods and notes the industry is shifting to a more holistic view of ASO.
App Store Optimization (ASO) tips for 2019.AppFollow
Overview of trends to watch and strategies to try in App Store Optimization (ASO) in 2019 presented by Ilia Kukharev, Head of ASO at AppFollow, at Mobile Growth Online Meetup
ASO for Games. How to start ranking in Top Charts.AppFollow
Game conference held in Saint Petersburg on July, 2018.
Ilia Kukharev, Head of ASO at AppFollow, gives insights on how game apps can improve their conversion rate through ASO and user reviews.
How to get 30k+ App Store reviews every monthAppFollow
This document discusses the importance of app ratings and reviews for conversion rates. It notes that 79% of users check reviews before downloading an app and that apps with ratings of 1-3 stars can lose half of potential downloads. The document recommends regularly monitoring reviews and using in-app rating requests to significantly increase ratings. It provides tips on the best times to prompt users to rate the app to receive more positive reviews and higher download numbers.
Ratings and reviews in the App Store and Google PlayAppFollow
This document discusses conversion rates in app stores and how app ratings and reviews can impact those conversion rates. It notes that 79% of users check the app rating before downloading and that 40% trust app reviews more than opinions from friends and family. The document recommends monitoring reviews, responding to every review, and using featured or curated reviews to increase conversion rates from page views to installs by 4-8% in the app store.
AppFollow is a marketing automation platform with four main features:
1) A Slack dashboard that provides reviews, replies, rankings, keywords and sales reports.
2) Customer support tools for managing reviews and replies across integrations like Slack, Zendek, Intercom and Helpshift.
3) ASO tools for keyword suggestions, tracking keywords and a Google Sheets add-on.
4) Monitoring tools for tracking competitors, timelines and via an API.
The platform currently has 11k accounts and 13k users, with 30% located in Russia.
This document discusses changes and optimizations needed for App Store Optimization (ASO) in iOS 11. The key points covered are:
1. App name length must be <= 30 characters and subtitle <= 30 characters.
2. Include 3 screenshots in search and 1-3 video autoplays.
3. Developer pages and In-App Purchases will now appear in search results.
4. Description, promotional text, and rating history can be changed when submitting app updates. Replies can also now be provided for reviews.
5. ASO should be optimized for the app name, subtitle, keywords and In-App Purchases. Testing different screenshots and video orientations can also help
3. Julia Zhavnerchik
Head of Reply to Reviews
Appfollow
Rajiv Ramanan
Head of Technical Partnerships & Marketplace
Freshworks
Hosts
4. Here’s what we’re going to cover
● Why are reviews important?
● Why you should treat reviews as an important marketing channel.
● Perfect reviews? Too good to be true.
● Building the growth engine.
11. How to build the growth engine
● Give them a reason to rave - investing more in marketing is
never a substitute for terrible CX
● Pay attention to all your reviews - others will, if you don’t.
● ASK for feedback , 60 % of your customers will leave a review
if they’re encouraged to do so
● Thank positive reviews & respond to negative ones.
● Finally, make it easy for people to review- This is where the
Freshdesk + Appfollow integration would be super helpful!
12. Thank you
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